Rascasse Audience Intelligence

Food Audience in Finland

A data profile of the people who buy, follow and care about Food in Finland — modelled from more than twelve digital signal sources. Food has an estimated audience of 2,656,116 people in Finland.

#4among Lifestyle cluster in Finland
#5among Topic in Finland#1in Food & Beverages

Food has an estimated audience of 2,656,116 people in Finland. 62.3% are female, 37.7% are male, average age 44.2.

Demographically, the Food audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Food profile in Finland.

Audience size
2.7M
in Finland
Gender
62.3%♀
37.7% male
Age
44.2
average years
Country rank
#39
Topic in Finland
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food fans

62.3% are female, 37.7% are male, average age 44.2.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Food audience in Finland
MetricValue
Female62.3%
Male37.7%
Average age44.2
Estimated audience size2,656,116
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Food audience in Finland
Age bracketShare%
16-1911%
20-2915%
30-3917%
40-4922%
50+34%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Food audience comes from Finland.

Worldwide audience distribution share by country for Food
CountryShare
United States20.2%
Japan7.5%
India4.9%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.10×
Urban LifestyleOPEN0.91×
TravellingTHRILL0.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.60×
PatriotismCONSERVATISM0.74×
Social Media UsageJOY0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Finland

See Food audiences in other countries

How to read this data

Audience size is the estimated number of people in Finland who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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