A data profile of the people who buy, follow and care about Food in Norway — modelled from more than twelve digital signal sources. Food has an estimated audience of 3,155,015 people in Norway.
Food has an estimated audience of 3,155,015 people in Norway. 58.5% are female, 41.5% are male, average age 44.9.
Demographically, the Food audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Travelling, Social Media Usage.
The key figures that characterise the Food profile in Norway.
58.5% are female, 41.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 44.9 |
| Estimated audience size | 3,155,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Food audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.5% |
| India | 4.9% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.78× | |
| Social Media Usage | JOY | 0.70× | |
| Patriotism | CONSERVATISM | 0.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.54× | |
| Patriotism | CONSERVATISM | 0.64× | |
| Social Media Usage | JOY | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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