Rascasse Audience Intelligence

Food Audience in Ireland

A data profile of the people who buy, follow and care about Food in Ireland — modelled from more than twelve digital signal sources. Food has an estimated audience of 2,409,947 people in Ireland.

#7among Lifestyle cluster in Ireland#9among Topic in Ireland#2in Food & Beverages

Food has an estimated audience of 2,409,947 people in Ireland. 57.7% are female, 42.3% are male, average age 40.1.

Demographically, the Food audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, Patriotism.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Food profile in Ireland.

Audience size
2.4M
in Ireland
Gender
57.7%♀
42.3% male
Age
40.1
average years
Country rank
#58
Topic in Ireland
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food fans

57.7% are female, 42.3% are male, average age 40.1.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Food audience in Ireland
MetricValue
Female57.7%
Male42.3%
Average age40.1
Estimated audience size2,409,947
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Food audience in Ireland
Age bracketShare%
16-1920%
20-2916%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Food audience comes from Ireland.

Worldwide audience distribution share by country for Food
CountryShare
United States20.2%
Japan7.5%
India4.9%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM0.92×
PatriotismCONSERVATISM0.89×
Social Media UsageJOY0.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.71×
Need for SecurityCONSERVATISM0.79×
Convenience OrientationPREMIUM0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Ireland

See Food audiences in other countries

How to read this data

Audience size is the estimated number of people in Ireland who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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