A data profile of the people who buy, follow and care about Food in Belgium — modelled from more than twelve digital signal sources. Food has an estimated audience of 6,214,791 people in Belgium.
The average Food fan in Belgium is 43.4 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Flemish Brabant.
Demographically, the Food audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Travelling, Social Media Usage.
The key figures that characterise the Food profile in Belgium.
56.7% are female, 43.3% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 43.4 |
| Estimated audience size | 6,214,791 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Food audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.5% |
| India | 4.9% |
Where the Food audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~600K | 2.49× | |
| 02 | Flemish Brabant | ~800K | 1.51× | |
| 03 | West Flanders | ~700K | 1.39× | |
| 04 | East Flanders | ~800K | 1.26× | |
| 05 | Antwerp | ~800K | 1.22× | |
| 06 | Limburg | ~200K | 0.81× | |
| 07 | Walloon Brabant | ~100K | 0.67× | |
| 08 | Luxembourg | ~100K | 0.61× | |
| 09 | Liege | ~300K | 0.57× | |
| 10 | Province of Namur | ~200K | 0.55× | |
| 11 | Hainaut | ~300K | 0.46× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.83× | |
| Social Media Usage | JOY | 0.77× | |
| Pet Ownership | JOY | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Design Affinity | PREMIUM | 0.76× | |
| Social Media Usage | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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