A data profile of the people who buy, follow and care about Shopping in Belgium — modelled from more than twelve digital signal sources. Shopping has an estimated audience of 6,469,693 people in Belgium.
The average Shopping fan in Belgium is 43.7 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Flemish Brabant, Antwerp.
Demographically, the Shopping audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The key figures that characterise the Shopping profile in Belgium.
55.9% are female, 44.1% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 43.7 |
| Estimated audience size | 6,469,693 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Shopping audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 7.1% |
| India | 5.9% |
Where the Shopping audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~600K | 1.52× | |
| 02 | Walloon Brabant | ~200K | 1.25× | |
| 03 | Hainaut | ~800K | 1.24× | |
| 04 | Flemish Brabant | ~600K | 1.16× | |
| 05 | Province of Namur | ~300K | 1.03× | |
| 06 | Antwerp | ~600K | 0.94× | |
| 07 | Luxembourg | ~200K | 0.92× | |
| 08 | West Flanders | ~500K | 0.82× | |
| 09 | East Flanders | ~500K | 0.74× | |
| 10 | Liege | ~400K | 0.74× | |
| 11 | Limburg | ~200K | 0.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.97× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Patriotism | CONSERVATISM | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Pet Ownership | JOY | 0.78× | |
| Design Affinity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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