Rascasse Audience Intelligence

Shopping audiences in Belgium

The strongest Shopping audiences in Belgium, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Shopping audiences ranked 21categories in Belgium 2026data year
Section 01

Top Shopping audiences

The strongest Shopping audiences in Belgium, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Shopping in Belgium — full ranking

  1. Lidl7.4M
  2. Aldi7.1M
  3. Kruidvat6.7M
  4. Shopping6.5M
  5. Hubo6.3M
  6. Shopping and fashion6M
  7. Online shopping5.9M
  8. Grand'Place5.8M
  9. Albert Heijn5.3M
  10. Carrefour5M
  11. Discount stores3.5M
  12. Colruyt3.3M
  13. A.S.Adventure3M
  14. H&M2.9M
  15. Coolblue2.8M
  16. Gift2.4M
  17. Sales promotion2.4M
  18. Supermarket2.3M
  19. Primark2.3M
  20. Temu2.2M
  21. Price2.2M
  22. Zalando2.2M
  23. Shopping malls2.2M
  24. AliExpress2.1M
  25. Bol.com2.1M
  26. Decathlon2.1M
  27. Discounts and allowances2.1M
  28. Fnac2M
  29. JBC2M
  30. Coupons1.9M
  31. Zara1.9M
  32. Intermarché1.9M
  33. HEMA1.9M
  34. Black Friday (shopping)1.8M
  35. C&A1.7M
  36. Drop shipping1.6M
  37. Maasmechelen Village1.6M
  38. Hypermarket1.5M
  39. Weba1.5M
  40. Jumbo (supermarket)1.4M
  41. Subscription business model1.3M
  42. EBay1.3M
  43. ICI Paris XL1.2M
  44. First-time buyer1.1M
  45. La Redoute1.1M
  46. Boulanger1.1M
  47. Deal of the day1M
  48. Spar (retailer)1M
  49. Discounting1M
  50. Uniqlo973K
Section 02

Other categories in Belgium