A data profile of the people who buy, follow and care about Coupons in Belgium — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 1,932,069 people in Belgium.
The average Coupons fan in Belgium is 44.6 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Children's clothing, Blouse, Jbc, with strongest over-indexing on Children's clothing (1.53× the country average).
Demographically, the Coupons audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Coupons fan in Belgium is more female, around 44.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Children's clothing.
The key figures that characterise the Coupons profile in Belgium.
65.8% are female, 34.2% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 44.6 |
| Estimated audience size | 1,932,069 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Coupons audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
Where the Coupons audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~300K | 1.33× | |
| 02 | Limburg | ~100K | 1.25× | |
| 03 | East Flanders | ~200K | 1.18× | |
| 04 | West Flanders | ~200K | 1.17× | |
| 05 | Flemish Brabant | ~200K | 1.09× | |
| 06 | Brussels | ~100K | 1.02× | |
| 07 | Liege | ~200K | 0.93× | |
| 08 | Luxembourg | ~50K | 0.93× | |
| 09 | Walloon Brabant | ~50K | 0.92× | |
| 10 | Province of Namur | ~80K | 0.91× | |
| 11 | Hainaut | ~200K | 0.88× |
The strongest cross-interests of the Coupons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chest of drawers | Home & Garden | 1.83× | ||
| 02 | Bonprix | Shopping | 1.79× | ||
| 03 | Beauty Makeup | Beauty & Wellness | 1.78× | ||
| 04 | Makeup &hair | Beauty & Wellness | 1.78× | ||
| 05 | Blouse | Fashion & Accessoires | 1.68× | ||
| 06 | Infant bodysuit | Kids & Family | 1.67× | ||
| 07 | WE Fashion | Fashion & Accessoires | 1.65× | ||
| 08 | Maje | Shopping | 1.63× | ||
| 09 | Dreambaby | Kids & Family | 1.58× | ||
| 10 | Facial care | Beauty & Wellness | 1.58× | ||
| 11 | Retirement home | Home & Garden | 1.58× | ||
| 12 | Jbc | Kids & Family | 1.56× | ||
| 13 | Shelf (storage) | Home & Garden | 1.56× | ||
| 14 | Purchase discount | Shopping | 1.54× | ||
| 15 | Marriage proposal | Kids & Family | 1.54× | ||
| 16 | Home Decoration & Design | Home & Garden | 1.54× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.53× | ||
| 18 | Unique Gifts | Shopping | 1.53× | ||
| 19 | Beauty tips | Beauty & Wellness | 1.53× | ||
| 20 | Baby transport | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.32× | |
| Pet Ownership | JOY | 1.14× | |
| Travelling | THRILL | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.74× | |
| Design Affinity | PREMIUM | 0.74× | |
| Patriotism | CONSERVATISM | 0.82× |
Coupons has an estimated audience of 1,932,069 people in Belgium, concentrated in Antwerp and East Flanders.
65.8% of Coupons fans are female, 34.2% are male, with an average age of 44.6 years.
Coupons fans show strongest brand affinity for Children's clothing (1.53×), Blouse (1.68×), and Jbc (1.56×) over the country average.
Coupons fans in Belgium are most concentrated in Antwerp (reach ~300K), East Flanders (reach ~200K), and West Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Coupons itself, the audience over-indexes on Blouse (1.68×), Jbc (1.56×), Dreambaby (1.58×), and Purchase discount (1.54×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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