Coupons Audience in Italy
Coupons has an estimated audience of 16,786,949 people in Italy. 61.3% are female, 38.7% are male, average age 44.1. Top regions: Lombardy, Campania, Lazio. Top brand affinities: Kroger, Giant Eagle.
The average Coupons fan in Italy is 44.1 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Lazio. Top brand affinities include Kroger, Giant Eagle, with strongest over-indexing on Kroger (1.57× the country average). Demographically, the Coupons audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 20 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: E-Commerce
Demographics of Coupons fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 44.1 |
| Estimated audience size | 16,786,949 |
Audience persona
The typical Coupons fan in Italy is more female, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for Kroger.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,470,128 | 1.17× |
| Campania | 2,589,441 | 1.37× |
| Lazio | 2,338,689 | 1.14× |
| Puglia | 2,130,358 | 1.84× |
| Sicilia | 2,084,094 | 1.43× |
| Emilia-Romagna | 1,474,355 | 1.08× |
| Veneto | 1,393,323 | 1.05× |
| Piedmont | 1,318,610 | 1.06× |
| Tuscany | 1,102,960 | 0.99× |
| Calabria | 559,959 | 1.09× |
| Liguria | 452,566 | 0.96× |
| Marche | 384,073 | 0.92× |
| Sardinia | 362,741 | 0.77× |
| Abruzzo | 312,227 | 0.84× |
| Friuli-Venezia Giulia | 276,118 | 0.87× |
| Trentino-Alto Adige/Südtirol | 260,397 | 0.82× |
| Umbria | 204,088 | 0.75× |
| Basilicata | 126,485 | 0.83× |
| Molise | 46,031 | 0.58× |
| Aosta Valley | 18,532 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kroger | 1.57× | Food & Beverages |
| Giant Eagle | 1.59× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.32 |
| Price Sensitivity | PREMIUM | 1.13 |
| Social Media Usage | JOY | 0.96 |
| Luxury Orientation | PREMIUM | 0.95 |
| Pet Ownership | JOY | 0.94 |
| Family Orientation | CONSERVATISM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
See Coupons audiences in other countries
More E-Commerce audiences in Italy
- Subscription business model (6,444,141)
- Cyber Monday (5,717,322)
- Drop shipping (4,959,193)
- Auction (4,015,390)
- Review (3,458,019)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.