A data profile of the people who buy, follow and care about Coupons in Italy — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 16,786,949 people in Italy.
The average Coupons fan in Italy is 44.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Kroger, Giant Eagle, with strongest over-indexing on Kroger (1.57× the country average).
Demographically, the Coupons audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 20 regions tracked by Rascasse.
The typical Coupons fan in Italy is more female, around 44.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Kroger.
The key figures that characterise the Coupons profile in Italy.
61.3% are female, 38.7% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 44.1 |
| Estimated audience size | 16,786,949 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Coupons audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
Where the Coupons audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~2M | 1.77× | |
| 02 | Sicilia | ~2M | 1.39× | |
| 03 | Campania | ~2.5M | 1.34× | |
| 04 | Lombardy | ~3.5M | 1.17× | |
| 05 | Lazio | ~2.5M | 1.13× | |
| 06 | Emilia-Romagna | ~1.5M | 1.07× | |
| 07 | Calabria | ~500K | 1.07× | |
| 08 | Piedmont | ~1.5M | 1.05× | |
| 09 | Veneto | ~1.5M | 1.04× | |
| 10 | Tuscany | ~1M | 0.99× | |
| 11 | Liguria | ~500K | 0.97× | |
| 12 | Marche | ~400K | 0.94× | |
| 13 | Basilicata | ~100K | 0.93× | |
| 14 | Aosta Valley | ~40K | 0.93× | |
| 15 | Friuli-Venezia Giulia | ~300K | 0.92× | |
| 16 | Molise | ~70K | 0.91× | |
| 17 | Abruzzo | ~300K | 0.90× | |
| 18 | Trentino-Alto Adige/Südtirol | ~300K | 0.89× | |
| 19 | Umbria | ~200K | 0.87× | |
| 20 | Sardinia | ~400K | 0.84× |
The strongest cross-interests of the Coupons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Giant Eagle | Shopping | 1.59× | ||
| 02 | Kroger | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.94× | |
| Creativity | OPEN | 0.91× | |
| DIY Mentality | THRILL | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.60× | |
| Patriotism | CONSERVATISM | 0.60× | |
| Early Adopter Mentality | POWER | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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