Rascasse Audience Intelligence

Coupons Audience in Brazil

A data profile of the people who buy, follow and care about Coupons in Brazil — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 14,302,667 people in Brazil.

#2among E-Commerce in Brazil#207among Topic in Brazil#15in Shopping

The average Coupons fan in Brazil is 41.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coupons profile in Brazil.

Audience size
14.3M
in Brazil
Gender
69.4%♀
30.6% male
Age
41.2
average years
Country rank
#302
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coupons fans

69.4% are female, 30.6% are male, average age 41.2.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Coupons audience in Brazil
MetricValue
Female69.4%
Male30.6%
Average age41.2
Estimated audience size14,302,667
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Coupons audience in Brazil
Age bracketShare%
16-1914%
20-2919%
30-3921%
40-4922%
50+24%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Coupons audience comes from Brazil.

Worldwide audience distribution share by country for Coupons
CountryShare
United States20.5%
Japan4.8%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coupons audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Coupons fans by region: top regions in Brazil
#RegionReachAffinity×
01Bahia~1M1.11×
02Minas Gerais~1.5M1.07×
03Rio Grande do Sul~900K1.07×
04Santa Catarina~700K1.05×
05Pernambuco~700K1.05×
06São Paulo~4M1.04×
07Paraíba~300K1.04×
08Roraima~40K1.04×
09Rio Grande do Norte~200K1.01×
10Alagoas~200K1.01×
11Mato Grosso do Sul~200K1.01×
12Acre~50K1.01×
13Ceará~600K1.00×
14Piauí~200K1.00×
15Sergipe~100K1.00×
16Rondônia~100K1.00×
17Amapá~50K1.00×
18Rio de Janeiro~1.5M0.99×
19Paraná~900K0.99×
20Maranhão~400K0.98×
21Federal District~200K0.98×
22Tocantins~90K0.98×
23Espírito Santo~300K0.95×
24Goiás~500K0.94×
25Pará~400K0.92×
26Mato Grosso~200K0.92×
27Amazonas~200K0.90×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in Brazil

See Coupons audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →