Rascasse Audience Intelligence

Subscription business model Audience in Brazil

A data profile of the people who buy, follow and care about Subscription business model in Brazil — modelled from more than twelve digital signal sources. Subscription business model has an estimated audience of 5,627,975 people in Brazil.

#3among E-Commerce in Brazil#793among Topic in Brazil#40in Shopping

The average Subscription business model fan in Brazil is 44.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Subscription business model profile in Brazil.

Audience size
5.6M
in Brazil
Gender
62.3%♀
37.7% male
Age
44.1
average years
Country rank
#1168
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subscription business model fans

62.3% are female, 37.7% are male, average age 44.1.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Subscription business model audience in Brazil
MetricValue
Female62.3%
Male37.7%
Average age44.1
Estimated audience size5,627,975
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Subscription business model audience in Brazil
Age bracketShare%
16-199%
20-2915%
30-3921%
40-4924%
50+30%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Subscription business model audience comes from Brazil.

Worldwide audience distribution share by country for Subscription business model
CountryShare
United States26.3%
India6.8%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subscription business model audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Subscription business model fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~100K1.05×
02Maranhão~100K1.03×
03Mato Grosso do Sul~80K1.03×
04Rio Grande do Sul~300K1.02×
05Espírito Santo~100K1.02×
06Amazonas~100K1.02×
07Piauí~80K1.02×
08Tocantins~40K1.02×
09Goiás~200K1.01×
10Paraíba~100K1.01×
11Rio Grande do Norte~90K1.01×
12Acre~20K1.01×
13Santa Catarina~300K1.00×
14Pernambuco~300K1.00×
15Ceará~200K1.00×
16Alagoas~80K1.00×
17Sergipe~60K1.00×
18Bahia~400K0.99×
19Pará~200K0.99×
20Mato Grosso~100K0.99×
21Paraná~300K0.98×
22Rio de Janeiro~500K0.97×
23Minas Gerais~600K0.96×
24São Paulo~1.5M0.90×
25Amapá0.00×
26Roraima0.00×
27Rondônia0.00×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in Brazil

See Subscription business model audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Subscription business model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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