Rascasse Audience Intelligence

Subscription business model Audience in India

A data profile of the people who buy, follow and care about Subscription business model in India — modelled from more than twelve digital signal sources. Subscription business model has an estimated audience of 10,241,389 people in India.

#2among E-Commerce in India#310among Topic in India#8in Shopping

The average Subscription business model fan in India is 33.7 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Subscription business model profile in India.

Audience size
10.2M
in India
Gender
26.8%♀
73.2% male
Age
33.7
average years
Country rank
#412
Topic in India
Fig. 01

Search interest · 12-month trend

-65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subscription business model fans

26.8% are female, 73.2% are male, average age 33.7.

Fig. 02

Gender split

26.8%
Female
73.2%
Male
Demographic split for Subscription business model audience in India
MetricValue
Female26.8%
Male73.2%
Average age33.7
Estimated audience size10,241,389
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Subscription business model audience in India
Age bracketShare%
16-1926%
20-2931%
30-3920%
40-4913%
50+9%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Subscription business model audience comes from India.

Worldwide audience distribution share by country for Subscription business model
CountryShare
United States26.3%
India6.8%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subscription business model audience in India is strongest.

Fig. 05

Top regions by affinity

Subscription business model fans by region: top regions in India
#RegionReachAffinity×
01Sikkim~6K1.41×
02Nagaland~8K1.17×
03Mizoram~8K1.17×
04Manipur~10K1.08×
05Meghalaya~10K1.07×
06Karnataka~300K1.06×
07Goa~10K1.04×
08Tamil Nadu~200K1.01×
09Tripura~10K1.00×
10Himachal Pradesh~40K0.95×
11Chhattisgarh~60K0.93×
12Uttarakhand~50K0.93×
13Jammu and Kashmir~40K0.93×
14Telangana~100K0.92×
15Jharkhand~80K0.91×
16Andhra Pradesh~100K0.89×
17Assam~90K0.88×
18Punjab (region)~100K0.87×
19Kerala~100K0.86×
20Maharashtra~400K0.85×
21Odisha~90K0.85×
22Haryana~100K0.84×
23Gujarat~200K0.80×
24Bihar~200K0.80×
25Madhya Pradesh~200K0.80×
26West Bengal~300K0.79×
27Rajasthan~200K0.79×
28Uttar Pradesh~300K0.65×
Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in India who actively search for Subscription business model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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