Top 25 E-Commerces in India
This curated ranking covers the 25 largest e-commerces in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Coupons, Subscription business model and Drop shipping lead the list with a combined estimated audience of 28,526,676 people. Across all 25 entries the average audience size is 1,749,239, and the largest, Coupons, reaches around 13,400,628 people in India. Audience size is the estimated number of unique people in India who actively engage with each e-commerce, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Coupons |
13,400,628 | 3.7% | E-Commerce | Shopping |
| 2 |  Subscription business model |
10,241,389 | 6.8% | E-Commerce | Shopping |
| 3 |  Drop shipping |
4,884,659 | 3.7% | E-Commerce | Shopping |
| 4 |  Cashback reward program |
3,635,977 | 9.8% | E-Commerce | Shopping |
| 5 |  Cyber Monday |
1,472,750 | 1.6% | E-Commerce | Shopping |
| 6 |  Review |
1,433,493 | 4.2% | E-Commerce | Shopping |
| 7 |  Auction |
1,407,101 | 1.3% | E-Commerce | Shopping |
| 8 |  Smart Shopping |
1,322,216 | 14.8% | E-Commerce | Shopping |
| 9 |  Group buying |
1,299,196 | 1.7% | E-Commerce | Shopping |
| 10 |  Free shipping |
1,147,620 | 6.3% | E-Commerce | Shopping |
| 11 |  Online shopping rewards |
1,053,911 | 7.3% | E-Commerce | Shopping |
| 12 |  Daily Deals |
926,380 | 21.7% | E-Commerce | Shopping |
| 13 |  Cashback website |
789,838 | 8.3% | E-Commerce | Shopping |
| 14 |  Public auction |
211,058 | 1.9% | E-Commerce | Shopping |
| 15 |  Sustainable packaging |
159,293 | 4.4% | E-Commerce | Shopping |
| 16 |  Pitney Bowes |
87,141 | 7.4% | E-Commerce | Technology & Electronics |
| 17 |  Luxury packaging |
83,656 | 3.4% | E-Commerce | Shopping |
| 18 |  Multichannel retailing |
49,014 | 8.0% | E-Commerce | Shopping |
| 19 |  Build to order |
39,240 | 2.6% | E-Commerce | Shopping |
| 20 |  G-Market |
37,002 | 7.4% | E-Commerce | Technology & Electronics |
| 21 |  Printable Coupons and Deals |
17,677 | 5.2% | E-Commerce | Shopping |
| 22 |  Sample sale |
16,434 | 0.9% | E-Commerce | Shopping |
| 23 |  Payment protection insurance |
15,206 | 1.0% | E-Commerce | Shopping |
| 24 |  Online fashion shop |
71 | 0.0% | E-Commerce | Shopping |
| 25 |  Instant rebate |
37 | 0.0% | E-Commerce | Shopping |
Frequently asked questions
How is this Top 25 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each e-commerce by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest e-commerce in India?
Coupons currently leads with an estimated audience of 13,400,628 people in India.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across India. Lists below 5 entries are not published. See methodology for full details.