Top 50 Beauty & Wellness brands in India
This curated ranking covers the 50 largest beauty & wellness brands in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 965 beauty & wellness brands tracked in India, the 50 ranked here account for the largest measured audience reach. Beauty, Cosmetics and Hair products lead the list with a combined estimated audience of 86,401,046 people. Across all 50 entries the average audience size is 6,504,835, and the largest, Beauty, reaches around 38,429,786 people in India. Audience size is the estimated number of unique people in India who actively engage with each beauty & wellness brand, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Beauty |
38,429,786 | 5.2% | Beauty | Beauty & Wellness |
| 2 |  Cosmetics |
27,963,221 | 4.5% | Cosmetics | Beauty & Wellness |
| 3 |  Hair products |
20,008,039 | 4.4% | Hair | Beauty & Wellness |
| 4 |  Beauty salons |
15,731,232 | 3.6% | Treatment | Beauty & Wellness |
| 5 |  Skin |
12,631,969 | 3.6% | Skin | Beauty & Wellness |
| 6 |  Spas |
12,471,444 | 3.1% | Treatment | Beauty & Wellness |
| 7 |  Hairstyle |
11,423,466 | 4.1% | Hairstyles | Beauty & Wellness |
| 8 |  Hair care |
11,090,470 | 4.8% | Hair | Beauty & Wellness |
| 9 |  Skin care |
10,501,617 | 3.7% | Skin | Beauty & Wellness |
| 10 |  Fragrances |
9,611,694 | 2.7% | Fragrances | Beauty & Wellness |
| 11 |  Hygiene |
8,087,708 | 5.4% | Body | Beauty & Wellness |
| 12 |  Romance (love) |
7,570,909 | 9.2% | Mind | Beauty & Wellness |
| 13 |  Hair follicle |
5,535,418 | 5.9% | Hair | Beauty & Wellness |
| 14 |  Shampoo |
5,516,044 | 3.1% | Hair | Beauty & Wellness |
| 15 |  Make-up artist |
5,462,458 | 5.2% | Cosmetics | Beauty & Wellness |
| 16 |  Smile |
5,338,533 | 3.5% | Beauty | Beauty & Wellness |
| 17 |  Natural skin care |
5,148,293 | 3.3% | Skin | Beauty & Wellness |
| 18 |  Cosmetology |
5,137,810 | 4.4% | Beauty | Beauty & Wellness |
| 19 |  Facial |
4,926,896 | 3.5% | Treatment | Beauty & Wellness |
| 20 |  Comb |
4,742,399 | 18.9% | Hair | Beauty & Wellness |
| 21 |  Anti-aging cream |
4,357,731 | 2.9% | Skin | Beauty & Wellness |
| 22 |  L'Oréal |
4,298,321 | 6.8% | Personal care | Beauty & Wellness |
| 23 |  Sunscreen |
4,156,519 | 4.3% | Sun | Beauty & Wellness |
| 24 |  Hair conditioner |
4,086,008 | 3.1% | Hair | Beauty & Wellness |
| 25 |  Health And Beauty |
4,041,129 | 3.9% | Beauty & Wellness | |
| 26 |  Cleanser |
3,892,246 | 5.8% | Skin | Beauty & Wellness |
| 27 |  Lipstick |
3,713,333 | 2.7% | Cosmetics | Beauty & Wellness |
| 28 |  Makeup Tutorials |
3,711,397 | 3.1% | Cosmetics | Beauty & Wellness |
| 29 |  Beauty & Fashion |
3,507,602 | 3.9% | Beauty | Beauty & Wellness |
| 30 |  Hair Cuttery |
3,494,684 | 30.9% | Hair salon | Beauty & Wellness |
| 31 |  The Body Shop |
3,442,815 | 15.6% | Personal care | Beauty & Wellness |
| 32 |  Hair coloring |
3,355,719 | 2.2% | Hair | Beauty & Wellness |
| 33 |  Ageing |
3,240,522 | 2.7% | Skin | Beauty & Wellness |
| 34 |  Cetaphil |
3,211,764 | 18.2% | Personal care | Beauty & Wellness |
| 35 |  Body art |
3,141,258 | 2.8% | Body | Beauty & Wellness |
| 36 |  Hair straightening |
3,099,144 | 2.6% | Hair | Beauty & Wellness |
| 37 |  Foundation (cosmetics) |
3,095,803 | 2.8% | Cosmetics | Beauty & Wellness |
| 38 |  Soap |
2,986,522 | 2.9% | Body | Beauty & Wellness |
| 39 |  Eye liner |
2,886,768 | 2.6% | Cosmetics | Beauty & Wellness |
| 40 |  Manicure |
2,884,186 | 2.0% | Nails | Beauty & Wellness |
| 41 |  Beauty pageant |
2,844,723 | 4.2% | TV series | Beauty & Wellness |
| 42 |  Eyelash |
2,819,810 | 1.9% | Cosmetics | Beauty & Wellness |
| 43 |  Pedicure |
2,802,692 | 2.2% | Nails | Beauty & Wellness |
| 44 |  Wig |
2,790,983 | 2.5% | Hair extensions | Beauty & Wellness |
| 45 |  Keratin |
2,761,205 | 2.6% | Hair | Beauty & Wellness |
| 46 |  Garnier |
2,730,188 | 14.9% | Personal care | Beauty & Wellness |
| 47 |  Nail art |
2,690,698 | 1.9% | Nails | Beauty & Wellness |
| 48 |  Concealer |
2,652,564 | 2.8% | Cosmetics | Beauty & Wellness |
| 49 |  BB cream |
2,650,633 | 3.7% | Beauty & Wellness | |
| 50 |  Eye shadow |
2,565,400 | 2.2% | Cosmetics | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each beauty & wellness brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest beauty & wellness brand in India?
Beauty currently leads with an estimated audience of 38,429,786 people in India.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across India. Lists below 5 entries are not published. See methodology for full details.