A data profile of the people who buy, follow and care about Sunscreen in India — modelled from more than twelve digital signal sources. Sunscreen has an estimated audience of 4,156,519 people in India.
The average Sunscreen fan in India is 31.2 years old, more female, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Rajasthan.
Top brand affinities include ONEUS, Moisturizer, Cream, with strongest over-indexing on ONEUS (6.15× the country average).
Demographically, the Sunscreen audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Extroversion, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Sunscreen fan in India is more female, around 31.2 years old, with strong Extroversion tendencies and a notable affinity for ONEUS.
The key figures that characterise the Sunscreen profile in India.
68.4% are female, 31.6% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 31.2 |
| Estimated audience size | 4,156,519 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 35% | |
| 30-39 | 18% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Sunscreen audience comes from India.
| Country | Share |
|---|---|
| Japan | 17.2% |
| United States | 13.3% |
| Thailand | 4.7% |
Where the Sunscreen audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madhya Pradesh | ~100K | 1.42× | |
| 02 | Uttarakhand | ~30K | 1.32× | |
| 03 | Himachal Pradesh | ~20K | 1.27× | |
| 04 | Kerala | ~80K | 1.26× | |
| 05 | Nagaland | ~4K | 1.26× | |
| 06 | Chhattisgarh | ~30K | 1.23× | |
| 07 | Rajasthan | ~100K | 1.21× | |
| 08 | Andhra Pradesh | ~60K | 1.11× | |
| 09 | Manipur | ~6K | 1.08× | |
| 10 | Karnataka | ~100K | 1.07× | |
| 11 | Jharkhand | ~40K | 1.05× | |
| 12 | Arunachal Pradesh | ~3K | 1.01× | |
| 13 | Maharashtra | ~200K | 1.00× | |
| 14 | Meghalaya | ~4K | 0.97× | |
| 15 | Uttar Pradesh | ~200K | 0.93× | |
| 16 | Mizoram | ~3K | 0.92× | |
| 17 | Telangana | ~50K | 0.91× | |
| 18 | Jammu and Kashmir | ~20K | 0.91× | |
| 19 | Punjab (region) | ~50K | 0.89× | |
| 20 | Assam | ~40K | 0.89× | |
| 21 | Sikkim | ~2K | 0.88× | |
| 22 | Odisha | ~40K | 0.87× | |
| 23 | Haryana | ~50K | 0.86× | |
| 24 | Tripura | ~5K | 0.86× | |
| 25 | Tamil Nadu | ~80K | 0.84× | |
| 26 | Gujarat | ~90K | 0.78× | |
| 27 | Bihar | ~60K | 0.78× | |
| 28 | Goa | ~3K | 0.78× | |
| 29 | West Bengal | ~90K | 0.67× |
The strongest cross-interests of the Sunscreen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beauty tips | Beauty & Wellness | 9.00× | ||
| 02 | Cream | Food & Beverages | 7.64× | ||
| 03 | Lip gloss | Beauty & Wellness | 7.04× | ||
| 04 | Concealer | Beauty & Wellness | 6.97× | ||
| 05 | Foundation (cosmetics) | Beauty & Wellness | 6.58× | ||
| 06 | Eye shadow | Beauty & Wellness | 6.57× | ||
| 07 | Mascara | Beauty & Wellness | 6.54× | ||
| 08 | Eye liner | Beauty & Wellness | 6.39× | ||
| 09 | Makeup brush | Beauty & Wellness | 6.27× | ||
| 10 | ONEUS | Music & Radio | 6.15× | ||
| 11 | BB cream | Beauty & Wellness | 6.15× | ||
| 12 | Moisturizer | Home & Garden | 5.92× | ||
| 13 | Lipstick | Beauty & Wellness | 5.72× | ||
| 14 | Maybelline | Beauty & Wellness | 5.61× | ||
| 15 | Health And Beauty | Beauty & Wellness | 5.52× | ||
| 16 | Cleanser | Beauty & Wellness | 4.85× | ||
| 17 | Soap | Beauty & Wellness | 4.73× | ||
| 18 | Makeup Tutorials | Beauty & Wellness | 4.50× | ||
| 19 | Weather Report | Music & Radio | 2.44× | ||
| 20 | Bollywood movies | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.50× | |
| Individualism | JOY | 1.49× | |
| Healthy Lifestyle | BALANCE | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| DIY Mentality | THRILL | 0.91× | |
| Need for Security | CONSERVATISM | 0.98× |
Sunscreen has an estimated audience of 4,156,519 people in India, concentrated in Maharashtra and Uttar Pradesh.
68.4% of Sunscreen fans are female, 31.6% are male, with an average age of 31.2 years.
Sunscreen fans show strongest brand affinity for ONEUS (6.15×), Moisturizer (5.92×), and Cream (7.64×) over the country average.
Sunscreen fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and Rajasthan (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Sunscreen itself, the audience over-indexes on Moisturizer (5.92×), Cream (7.64×), Foundation (cosmetics) (6.58×), and Concealer (6.97×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sunscreen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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