A data profile of the people who buy, follow and care about Cleanser in India — modelled from more than twelve digital signal sources. Cleanser has an estimated audience of 3,892,246 people in India.
The average Cleanser fan in India is 29.7 years old, more female, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include TeenNick, ONEUS, Moisturizer, with strongest over-indexing on TeenNick (243.19× the country average).
Demographically, the Cleanser audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Healthy Lifestyle, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Cleanser fan in India is more female, around 29.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for TeenNick.
The key figures that characterise the Cleanser profile in India.
66.3% are female, 33.7% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 29.7 |
| Estimated audience size | 3,892,246 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 32% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Cleanser audience comes from India.
| Country | Share |
|---|---|
| Japan | 24.0% |
| United States | 11.4% |
| India | 5.8% |
Where the Cleanser audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manipur | ~7K | 1.37× | |
| 02 | Kerala | ~80K | 1.30× | |
| 03 | Uttarakhand | ~20K | 1.20× | |
| 04 | Arunachal Pradesh | ~3K | 1.17× | |
| 05 | Nagaland | ~3K | 1.15× | |
| 06 | Meghalaya | ~4K | 1.07× | |
| 07 | Jammu and Kashmir | ~20K | 1.04× | |
| 08 | Rajasthan | ~90K | 1.03× | |
| 09 | Maharashtra | ~200K | 1.02× | |
| 10 | Tamil Nadu | ~90K | 1.02× | |
| 11 | Madhya Pradesh | ~70K | 1.01× | |
| 12 | Punjab (region) | ~50K | 1.01× | |
| 13 | Chhattisgarh | ~30K | 1.00× | |
| 14 | Mizoram | ~3K | 1.00× | |
| 15 | Jharkhand | ~30K | 0.99× | |
| 16 | Himachal Pradesh | ~20K | 0.99× | |
| 17 | Andhra Pradesh | ~50K | 0.98× | |
| 18 | Sikkim | ~2K | 0.96× | |
| 19 | Telangana | ~50K | 0.94× | |
| 20 | Tripura | ~5K | 0.94× | |
| 21 | Uttar Pradesh | ~200K | 0.92× | |
| 22 | Gujarat | ~100K | 0.91× | |
| 23 | Karnataka | ~90K | 0.91× | |
| 24 | Assam | ~40K | 0.89× | |
| 25 | Haryana | ~40K | 0.82× | |
| 26 | Goa | ~3K | 0.82× | |
| 27 | Bihar | ~60K | 0.77× | |
| 28 | West Bengal | ~90K | 0.76× | |
| 29 | Odisha | ~30K | 0.76× |
The strongest cross-interests of the Cleanser audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TeenNick | Movies & TV | 243.19× | ||
| 02 | Beauty tips | Beauty & Wellness | 7.77× | ||
| 03 | Concealer | Beauty & Wellness | 5.70× | ||
| 04 | Lip gloss | Beauty & Wellness | 5.39× | ||
| 05 | Cream | Food & Beverages | 5.38× | ||
| 06 | Mascara | Beauty & Wellness | 5.37× | ||
| 07 | Eye shadow | Beauty & Wellness | 5.35× | ||
| 08 | Eye liner | Beauty & Wellness | 5.20× | ||
| 09 | Foundation (cosmetics) | Beauty & Wellness | 5.06× | ||
| 10 | Sunscreen | Beauty & Wellness | 5.00× | ||
| 11 | Lipstick | Beauty & Wellness | 4.65× | ||
| 12 | Health And Beauty | Beauty & Wellness | 4.61× | ||
| 13 | Moisturizer | Home & Garden | 4.47× | ||
| 14 | ONEUS | Music & Radio | 4.30× | ||
| 15 | Makeup Tutorials | Beauty & Wellness | 3.97× | ||
| 16 | Make-up artist | Beauty & Wellness | 3.27× | ||
| 17 | BTS | Music & Radio | 2.89× | ||
| 18 | Weather Report | Music & Radio | 2.37× | ||
| 19 | XXXTentacion | Music & Radio | 1.65× | ||
| 20 | Harry Potter | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.58× | |
| Individualism | JOY | 1.40× | |
| Luxury Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| DIY Mentality | THRILL | 0.89× | |
| Community Orientation | OPEN | 0.98× |
Cleanser has an estimated audience of 3,892,246 people in India, concentrated in Maharashtra and Uttar Pradesh.
66.3% of Cleanser fans are female, 33.7% are male, with an average age of 29.7 years.
Cleanser fans show strongest brand affinity for TeenNick (243.19×), ONEUS (4.3×), and Moisturizer (4.47×) over the country average.
Cleanser fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and Gujarat (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Cleanser itself, the audience over-indexes on ONEUS (4.3×), Moisturizer (4.47×), XXXTentacion (1.65×), and Cream (5.38×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cleanser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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