Rascasse Audience Intelligence

Cleanser Audience in United States

A data profile of the people who buy, follow and care about Cleanser in United States — modelled from more than twelve digital signal sources. Cleanser has an estimated audience of 7,695,722 people in United States.

#10among Skin in United States#2816among Topic in United States#109in Beauty & Wellness

The average Cleanser fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sephora, Anti-aging cream, Eye shadow, with strongest over-indexing on Sephora (2.75× the country average).

Demographically, the Cleanser audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Extroversion, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cleanser fan in United States is more female, around 35.6 years old, with strong Extroversion tendencies and a notable affinity for Sephora.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cleanser profile in United States.

Audience size
7.7M
in United States
Gender
81.5%♀
18.5% male
Age
35.6
average years
Country rank
#4614
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cleanser fans

81.5% are female, 18.5% are male, average age 35.6.

Fig. 02

Gender split

81.5%
Female
18.5%
Male
Demographic split for Cleanser audience in United States
MetricValue
Female81.5%
Male18.5%
Average age35.6
Estimated audience size7,695,722
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Cleanser audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Cleanser audience comes from United States.

Worldwide audience distribution share by country for Cleanser
CountryShare
Japan24.0%
United States11.4%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cleanser audience in United States is strongest.

Fig. 05

Top regions by affinity

Cleanser fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.60×
02Texas~1M1.53×
03New York~600K1.37×
04New Jersey~300K1.35×
05Hawaii~40K1.26×
06Maryland~200K1.24×
07Georgia~300K1.20×
08Illinois~300K1.18×
09Arizona~200K1.18×
10Washington~200K1.18×
11Nevada~90K1.17×
12Florida~600K1.15×
13Massachusetts~200K1.15×
14Virginia~200K1.13×
15Minnesota~100K1.11×
16North Carolina~300K1.09×
17Connecticut~80K1.07×
18Pennsylvania~300K1.03×
19Louisiana~100K1.02×
20Alabama~100K1.01×
21Kansas~60K1.01×
22Oklahoma~90K1.00×
23Nebraska~40K1.00×
24South Carolina~100K0.99×
25Oregon~90K0.98×
26Utah~70K0.98×
27Michigan~200K0.97×
28Arkansas~60K0.97×
29New Mexico~40K0.97×
30Washington, District of Columbia~20K0.97×
31Delaware~20K0.96×
32Missouri~100K0.95×
33Iowa~60K0.95×
34Indiana~100K0.94×
35Rhode Island~20K0.94×
36Kentucky~90K0.93×
37Mississippi~60K0.93×
38Alaska~20K0.93×
39Tennessee~100K0.92×
40South Dakota~20K0.92×
41Wisconsin~100K0.91×
42North Dakota~10K0.91×
43Ohio~200K0.90×
44Idaho~30K0.88×
45Montana~20K0.88×
46Colorado~100K0.87×
47Vermont~10K0.87×
48Maine~20K0.84×
49West Virginia~30K0.83×
50New Hampshire~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Cleanser, United States
0.81×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cleanser audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cleanser audience
#·InterestCategoryAffinity×
01Eye shadowBeauty & Wellness4.70×
02Foundation (cosmetics)Beauty & Wellness4.67×
03Facial careBeauty & Wellness4.54×
04Makeup brushBeauty & Wellness4.28×
05Eye linerBeauty & Wellness4.07×
06MascaraBeauty & Wellness4.06×
07Anti-aging creamBeauty & Wellness3.98×
08LipstickBeauty & Wellness3.55×
09Eyelash extensionsBeauty & Wellness3.13×
10MoisturizerHome & Garden3.09×
11Hair conditionerBeauty & Wellness3.00×
12AgeingBeauty & Wellness2.85×
13SephoraShopping2.75×
14MarshallsFashion & Accessoires2.05×
15Macy'sShopping2.03×
16GodPolitics & Society1.97×
17Dollar TreeShopping1.85×
18Dollar GeneralShopping1.84×
19WalgreensShopping1.84×
20PinterestInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cleanser audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cleanser audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.52×
Quality AwarenessPREMIUM1.42×
Healthy LifestyleBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cleanser audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.92×
MindfulnessBALANCE1.03×
Need for SecurityCONSERVATISM1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cleanser have in United States?

Cleanser has an estimated audience of 7,695,722 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cleanser fans?

81.5% of Cleanser fans are female, 18.5% are male, with an average age of 35.6 years.

03

Which brands do Cleanser fans like most?

Cleanser fans show strongest brand affinity for Sephora (2.75×), Anti-aging cream (3.98×), and Eye shadow (4.7×) over the country average.

04

Where do Cleanser fans live in United States?

Cleanser fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Cleanser fans also like?

Beyond Cleanser itself, the audience over-indexes on Anti-aging cream (3.98×), Eye shadow (4.7×), Macy's (2.03×), and Moisturizer (3.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skin audiences in United States

See Cleanser audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cleanser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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