Cleanser Audience in United States

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Cleanser has an estimated audience of 7,695,722 people in United States. 81.5% are female, 18.5% are male, average age 35.6. Top regions: California, Texas, New York. Top brand affinities: Sephora, Anti-aging cream, Eye shadow, Macy's, Moisturizer.

The average Cleanser fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sephora, Anti-aging cream, Eye shadow, with strongest over-indexing on Sephora (2.75× the country average). Demographically, the Cleanser audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

Demographics of Cleanser fans

Demographic split for Cleanser audience in United States
MetricValue
Female81.5%
Male18.5%
Average age35.6
Estimated audience size7,695,722

Audience persona

The typical Cleanser fan in United States is more female, around 35.6 years old, with strong Sustainability tendencies and a notable affinity for Sephora.

Top regions in United States

Top regions ranked by reach for Cleanser in United States
RegionReachAffinity
California1,449,7811.71×
Texas1,060,5061.6×
New York633,1601.47×
Florida621,5601.19×
Illinois317,0481.24×
Georgia298,9941.26×
New Jersey282,3671.44×
Pennsylvania273,0891.05×
North Carolina254,6641.1×
Virginia216,3941.15×
Ohio215,1790.91×
Michigan202,7991.01×
Arizona198,1391.26×
Washington190,2451.23×
Massachusetts188,4151.24×
Maryland169,6971.28×
Tennessee144,4480.94×
Indiana132,5470.94×
Minnesota126,2581.15×
Missouri116,3810.94×
Alabama109,6021.02×
South Carolina108,9950.94×
Colorado106,2020.88×
Wisconsin99,5780.86×
Louisiana93,5440.94×
Nevada90,9211.22×
Kentucky85,0350.88×
Oregon84,9820.96×
Oklahoma81,8560.96×
Connecticut80,7631.05×
Utah64,1190.93×
Kansas60,2690.99×
Arkansas56,7310.89×
Iowa56,4580.89×
Mississippi52,3430.83×
Hawaii43,4561.31×
Nebraska38,3510.99×
New Mexico35,3760.92×
Idaho30,3270.79×
Washington, District of Columbia24,0091.04×
West Virginia21,6060.6×
Rhode Island20,9720.86×
Delaware19,3970.91×
New Hampshire18,8700.62×
Maine18,2110.66×
Montana15,4120.72×
South Dakota14,0990.79×
Alaska12,5050.76×
North Dakota11,5610.73×
Wyoming5,9420.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cleanser audience
BrandAffinityCategory
Sephora2.75×Shopping
Anti-aging cream3.98×Beauty & Wellness
Eye shadow4.7×Beauty & Wellness
Macy's2.03×Shopping
Moisturizer3.09×Home & Garden
Mascara4.06×Beauty & Wellness
God1.97×Politics & Society
Foundation (cosmetics)4.67×Beauty & Wellness
Ageing2.85×Beauty & Wellness
Eye liner4.07×Beauty & Wellness
Dollar General1.84×Shopping
Marshalls2.05×Fashion & Accessoires
Facial care4.54×Beauty & Wellness
Walgreens1.84×Shopping
Lipstick3.55×Beauty & Wellness
Dollar Tree1.85×Shopping
Pinterest1.53×Internet & Social Media
Hair conditioner3×Beauty & Wellness
Makeup brush4.28×Beauty & Wellness
Eyelash extensions3.13×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cleanser audience
TraitClusterScore
SustainabilityBALANCE1.63
Price SensitivityPREMIUM1.46
ExtroversionTHRILL1.29
Design AffinityPREMIUM1.23
LGBTQ+ IdentityOPEN1.21
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Cleanser
CountryShare
Japan24.0%
United States11.4%
India5.8%

See Cleanser audiences in other countries

More Skin audiences in United States

Frequently asked questions

How many fans does Cleanser have in United States?

Cleanser has an estimated audience of 7,695,722 people in United States, concentrated in California and Texas.

What is the gender split and age of Cleanser fans?

81.5% of Cleanser fans are female, 18.5% are male, with an average age of 35.6 years.

Which brands do Cleanser fans like most?

Cleanser fans show strongest brand affinity for Sephora (2.75×), Anti-aging cream (3.98×), and Eye shadow (4.7×) over the country average.

Where do Cleanser fans live in United States?

Cleanser fans in United States are most concentrated in California (reach 1,449,781), Texas (reach 1,060,506), and New York (reach 633,160). These three regions account for the largest share of the active audience.

What other brands do Cleanser fans also like?

Beyond Cleanser itself, the audience over-indexes on Anti-aging cream (3.98×), Eye shadow (4.7×), Macy's (2.03×), and Moisturizer (3.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cleanser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.