Top 38 Skins in United States
This curated ranking covers the 38 largest skins in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Skin, Skin care and Ageing lead the list with a combined estimated audience of 148,382,621 people. Across all 38 entries the average audience size is 7,583,644, and the largest, Skin, reaches around 69,035,857 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each skin, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Skin |
69,035,857 | 19.6% | Skin | Beauty & Wellness |
| 2 |  Skin care |
50,341,251 | 17.9% | Skin | Beauty & Wellness |
| 3 |  Ageing |
29,005,513 | 24.0% | Skin | Beauty & Wellness |
| 4 |  Natural skin care |
24,257,887 | 15.6% | Skin | Beauty & Wellness |
| 5 |  Anti-aging cream |
20,419,605 | 13.3% | Skin | Beauty & Wellness |
| 6 |  Dermatology |
14,675,283 | 21.4% | Skin | Beauty & Wellness |
| 7 |  Collagen |
12,760,677 | 16.1% | Skin | Beauty & Wellness |
| 8 |  Deodorant |
11,967,945 | 27.6% | Skin | Beauty & Wellness |
| 9 |  Lip balm |
9,097,949 | 13.8% | Skin | Beauty & Wellness |
| 10 |  Cleanser |
7,695,722 | 11.4% | Skin | Beauty & Wellness |
| 11 |  Melanin |
7,512,382 | 36.1% | Skin | Beauty & Wellness |
| 12 |  Scar |
7,119,436 | 20.5% | Skin | Beauty & Wellness |
| 13 |  Hyaluronan |
5,354,985 | 20.7% | Skin | Beauty & Wellness |
| 14 |  Exfoliation (cosmetology) |
4,260,360 | 11.7% | Skin | Beauty & Wellness |
| 15 |  Cream (pharmaceutical) |
4,259,318 | 20.3% | Skin | Beauty & Wellness |
| 16 |  Shea butter |
2,273,534 | 37.8% | Skin | Beauty & Wellness |
| 17 |  Retinol |
1,818,068 | 15.7% | Skin | Beauty & Wellness |
| 18 |  Eye care professional |
1,175,948 | 16.3% | Skin | Beauty & Wellness |
| 19 |  Freckle |
963,549 | 6.4% | Skin | Beauty & Wellness |
| 20 |  Bronzing |
653,705 | 35.3% | Skin | Beauty & Wellness |
| 21 |  Facial tissue |
638,256 | 47.4% | Skin | Beauty & Wellness |
| 22 |  Acne cosmetica |
597,259 | 17.8% | Skin | Beauty & Wellness |
| 23 |  Pleat |
566,665 | 11.0% | Skin | Beauty & Wellness |
| 24 |  Benzoic acid |
465,932 | 55.6% | Skin | Beauty & Wellness |
| 25 |  Aftershave |
276,218 | 14.8% | Skin | Beauty & Wellness |
| 26 |  Lanolin |
236,429 | 6.5% | Skin | Beauty & Wellness |
| 27 |  Beauty mark |
199,807 | 27.7% | Skin | Beauty & Wellness |
| 28 |  Mask |
135,828 | 26.5% | Skin | Beauty & Wellness |
| 29 |  Oil cleansing method |
103,878 | 47.9% | Skin | Beauty & Wellness |
| 30 |  Smoothing |
92,066 | 7.8% | Skin | Beauty & Wellness |
| 31 |  Hand sanitizer |
58,404 | 11.7% | Skin | Beauty & Wellness |
| 32 |  Arbutin |
41,357 | 4.4% | Skin | Beauty & Wellness |
| 33 |  Mehndi Designs |
36,073 | 2.9% | Skin | Beauty & Wellness |
| 34 |  Selenium |
30,786 | 1.6% | Skin | Beauty & Wellness |
| 35 |  Melaleuca alternifolia |
19,848 | 5.9% | Skin | Beauty & Wellness |
| 36 |  DDF - Doctors Dermatologic Formula |
17,750 | 59.2% | Skin | Beauty & Wellness |
| 37 |  Emu oil |
11,963 | 15.2% | Skin | Beauty & Wellness |
| 38 |  Deodoriser |
992 | 6.8% | Skin | Beauty & Wellness |
Frequently asked questions
How is this Top 38 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each skin by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest skin in United States?
Skin currently leads with an estimated audience of 69,035,857 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.