Shea butter Audience in United States

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Shea butter has an estimated audience of 2,273,534 people in United States. 77.1% are female, 22.9% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Bank account, edureka, Tierra Cali, Women's empowerment.

The average Shea butter fan in United States is 33.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Bank account, edureka, with strongest over-indexing on Mothercare (2.79× the country average). Demographically, the Shea butter audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

Demographics of Shea butter fans

Demographic split for Shea butter audience in United States
MetricValue
Female77.1%
Male22.9%
Average age33.3
Estimated audience size2,273,534

Audience persona

The typical Shea butter fan in United States is more female, around 33.3 years old, with strong Indulgence tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Shea butter in United States
RegionReachAffinity
California319,7821.28×
Texas219,0931.12×
Florida176,9641.15×
New York157,7931.24×
Georgia101,8351.45×
Illinois86,6891.14×
North Carolina79,3791.16×
Pennsylvania76,9171×
Ohio69,9101×
Michigan66,0171.11×
Virginia65,5211.18×
New Jersey65,3301.13×
Maryland57,7831.48×
Massachusetts49,7721.11×
Tennessee48,3541.06×
Washington46,0731.01×
Arizona43,9240.95×
Indiana41,4841×
South Carolina36,2051.06×
Missouri35,6670.97×
Alabama35,6361.12×
Minnesota34,7391.07×
Louisiana34,7071.18×
Colorado32,5790.91×
Wisconsin28,7570.84×
Oregon25,7530.99×
Kentucky25,3880.89×
Connecticut24,0231.05×
Nevada24,0091.09×
Oklahoma23,3860.93×
Mississippi21,9221.17×
Utah17,7160.87×
Arkansas17,6260.94×
Iowa15,6350.83×
Kansas15,4110.86×
New Mexico10,5730.93×
Idaho9,9430.87×
Nebraska8,9030.78×
Washington, District of Columbia8,8591.3×
Hawaii7,8480.8×
West Virginia7,4070.7×
Maine7,1350.88×
Delaware6,9101.1×
New Hampshire6,8580.77×
Rhode Island6,5310.9×
Montana4,8830.77×
North Dakota3,6070.77×
South Dakota3,6060.69×
Vermont3,1670.79×
Wyoming1,9770.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shea butter audience
BrandAffinityCategory
Mothercare2.79×Kids & Family
Bank account1.81×Business & Career
edureka20.17×Business & Career
Tierra Cali3.92×Travel & Leisure
Women's empowerment2.02×Politics & Society
Cachorro2.22×Pets & Animals
Certified diabetes educator5.21×Business & Career
Tierra caliente2.85×Travel & Leisure
Roger Federer2.23×Sports
Fast Five2.63×Movies & TV
Commercial mortgage2.01×Business & Career
CAC 401.59×Business & Career
Colorado River1.9×Travel & Leisure
Bugatti Chiron3.1×Cars & Mobility
Further education2.95×Kids & Family
Overtone2.81×Beauty & Wellness
Alaskan Husky4.25×Pets & Animals
Janitor1.72×Home & Garden
life is good1.71×Music & Radio
Buying a House1.82×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shea butter audience
TraitClusterScore
IndulgenceJOY1.53
Design AffinityPREMIUM1.51
Price SensitivityPREMIUM1.47
Healthy LifestyleBALANCE1.43
SustainabilityBALANCE1.37
CreativityOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Shea butter
CountryShare
United States37.9%
Egypt6.0%
United Kingdom5.9%

See Shea butter audiences in other countries

More Skin audiences in United States

Frequently asked questions

How many fans does Shea butter have in United States?

Shea butter has an estimated audience of 2,273,534 people in United States, concentrated in California and Texas.

What is the gender split and age of Shea butter fans?

77.1% of Shea butter fans are female, 22.9% are male, with an average age of 33.3 years.

Which brands do Shea butter fans like most?

Shea butter fans show strongest brand affinity for Mothercare (2.79×), Bank account (1.81×), and edureka (20.17×) over the country average.

Where do Shea butter fans live in United States?

Shea butter fans in United States are most concentrated in California (reach 319,782), Texas (reach 219,093), and Florida (reach 176,964). These three regions account for the largest share of the active audience.

What other brands do Shea butter fans also like?

Beyond Shea butter itself, the audience over-indexes on Bank account (1.81×), edureka (20.17×), Tierra Cali (3.92×), and Women's empowerment (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shea butter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.