Shea butter Audience in United States

Shea butter has an estimated audience of 2,273,534 people in United States. 77.1% are female, 22.9% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Hair conditioner, Lace wig, Walgreens, Bachelor of Business Administration, Moisturizer.

The average Shea butter fan in United States is 33.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hair conditioner, Lace wig, Walgreens, with strongest over-indexing on Hair conditioner (3.91× the country average). Demographically, the Shea butter audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

Demographics of Shea butter fans

Demographic split for Shea butter audience in United States
MetricValue
Female77.1%
Male22.9%
Average age33.3
Estimated audience size2,273,534

Audience persona

The typical Shea butter fan in United States is more female, around 33.3 years old, with strong Indulgence tendencies and a notable affinity for Hair conditioner.

Top regions in United States

Top regions ranked by reach for Shea butter in United States
RegionReachAffinity
California319,7821.28×
Texas219,0931.12×
Florida176,9641.15×
New York157,7931.24×
Georgia101,8351.45×
Illinois86,6891.14×
North Carolina79,3791.16×
Pennsylvania76,9171×
Ohio69,9101×
Michigan66,0171.11×
Virginia65,5211.18×
New Jersey65,3301.13×
Maryland57,7831.48×
Massachusetts49,7721.11×
Tennessee48,3541.06×
Washington46,0731.01×
Arizona43,9240.95×
Indiana41,4841×
South Carolina36,2051.06×
Missouri35,6670.97×
Alabama35,6361.12×
Minnesota34,7391.07×
Louisiana34,7071.18×
Colorado32,5790.91×
Wisconsin28,7570.84×
Oregon25,7530.99×
Kentucky25,3880.89×
Connecticut24,0231.05×
Nevada24,0091.09×
Oklahoma23,3860.93×
Mississippi21,9221.17×
Utah17,7160.87×
Arkansas17,6260.94×
Iowa15,6350.83×
Kansas15,4110.86×
New Mexico10,5730.93×
Idaho9,9430.87×
Nebraska8,9030.78×
Washington, District of Columbia8,8591.3×
Hawaii7,8480.8×
West Virginia7,4070.7×
Maine7,1350.88×
Delaware6,9101.1×
New Hampshire6,8580.77×
Rhode Island6,5310.9×
Montana4,8830.77×
North Dakota3,6070.77×
South Dakota3,6060.69×
Vermont3,1670.79×
Wyoming1,9770.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shea butter audience
BrandAffinityCategory
Hair conditioner3.91×Beauty & Wellness
Lace wig3.13×Beauty & Wellness
Walgreens2.11×Shopping
Bachelor of Business Administration20.17×Business & Career
Moisturizer3.17×Home & Garden
Hair coloring3.19×Beauty & Wellness
Personal care2.24×Health
Skin care2.2×Beauty & Wellness
Hair straightening3.14×Beauty & Wellness
Dollar General1.89×Shopping
Nordstrom2.02×Shopping
Natural skin care3×Beauty & Wellness
Makeup Tutorials3.13×Beauty & Wellness
Fragrances1.96×Beauty & Wellness
Sephora1.99×Shopping
Lip balm4.53×Beauty & Wellness
Coconut oil7.67×Food & Beverages
ULTA Beauty2.24×Beauty & Wellness
Long hair2.79×Beauty & Wellness
Hair care2.12×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shea butter audience
TraitClusterScore
IndulgenceJOY1.53
Design AffinityPREMIUM1.51
Price SensitivityPREMIUM1.47
Healthy LifestyleBALANCE1.43
SustainabilityBALANCE1.37
CreativityOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Shea butter
CountryShare
United States37.9%
Egypt6.0%
United Kingdom5.9%

See Shea butter audiences in other countries

More Skin audiences in United States

Frequently asked questions

How many fans does Shea butter have in United States?

Shea butter has an estimated audience of 2,273,534 people in United States, concentrated in California and Texas.

What is the gender split and age of Shea butter fans?

77.1% of Shea butter fans are female, 22.9% are male, with an average age of 33.3 years.

Which brands do Shea butter fans like most?

Shea butter fans show strongest brand affinity for Hair conditioner (3.91×), Lace wig (3.13×), and Walgreens (2.11×) over the country average.

Where do Shea butter fans live in United States?

Shea butter fans in United States are most concentrated in California (reach 319,782), Texas (reach 219,093), and Florida (reach 176,964). These three regions account for the largest share of the active audience.

What other brands do Shea butter fans also like?

Beyond Shea butter itself, the audience over-indexes on Lace wig (3.13×), Walgreens (2.11×), Bachelor of Business Administration (20.17×), and Moisturizer (3.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shea butter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.