Rascasse Audience Intelligence

Shea butter Audience in United States

A data profile of the people who buy, follow and care about Shea butter in United States — modelled from more than twelve digital signal sources. Shea butter has an estimated audience of 2,273,534 people in United States.

#16among Skin in United States#5912among Topic in United States#192in Beauty & Wellness

The average Shea butter fan in United States is 33.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Walgreens, Moisturizer, Coconut oil, with strongest over-indexing on Walgreens (2.16× the country average).

Demographically, the Shea butter audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shea butter fan in United States is more female, around 33.3 years old, with strong Indulgence tendencies and a notable affinity for Walgreens.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shea butter profile in United States.

Audience size
2.3M
in United States
Gender
77.1%♀
22.9% male
Age
33.3
average years
Country rank
#12838
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shea butter fans

77.1% are female, 22.9% are male, average age 33.3.

Fig. 02

Gender split

77.1%
Female
22.9%
Male
Demographic split for Shea butter audience in United States
MetricValue
Female77.1%
Male22.9%
Average age33.3
Estimated audience size2,273,534
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Shea butter audience in United States
Age bracketShare%
16-1936%
20-2923%
30-3916%
40-4915%
50+11%
Fig. 04

Worldwide distribution

37.8%

of the worldwide Shea butter audience comes from United States.

Worldwide audience distribution share by country for Shea butter
CountryShare
United States37.8%
Egypt5.9%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shea butter audience in United States is strongest.

Fig. 05

Top regions by affinity

Shea butter fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~100K1.45×
02Maryland~60K1.45×
03Washington, District of Columbia~8K1.24×
04New York~200K1.22×
05Louisiana~40K1.22×
06California~300K1.21×
07Mississippi~20K1.20×
08North Carolina~80K1.13×
09Alabama~40K1.13×
10Delaware~7K1.13×
11Virginia~60K1.12×
12Illinois~80K1.11×
13Florida~200K1.10×
14Massachusetts~50K1.10×
15Michigan~60K1.09×
16New Jersey~60K1.09×
17Texas~200K1.08×
18Connecticut~20K1.08×
19South Carolina~40K1.06×
20Minnesota~30K1.04×
21Nevada~20K1.04×
22Tennessee~50K1.02×
23Oregon~30K1.00×
24Pennsylvania~80K0.99×
25Ohio~70K0.99×
26Indiana~40K0.99×
27Washington~40K0.98×
28Arkansas~20K0.98×
29Missouri~40K0.97×
30New Mexico~10K0.95×
31Oklahoma~20K0.94×
32Alaska~5K0.94×
33Maine~8K0.93×
34Rhode Island~7K0.93×
35Vermont~4K0.93×
36Arizona~40K0.91×
37Kentucky~30K0.91×
38North Dakota~4K0.90×
39Colorado~30K0.89×
40Kansas~20K0.89×
41Iowa~20K0.88×
42Idaho~10K0.88×
43Hawaii~8K0.86×
44Utah~20K0.85×
45Wisconsin~30K0.84×
46Nebraska~10K0.84×
47Montana~5K0.84×
48New Hampshire~7K0.82×
49South Dakota~4K0.82×
50West Virginia~9K0.81×
Fig. 06

Affinity by region

Affinity by region — Shea butter, United States
0.81×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shea butter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shea butter audience
#·InterestCategoryAffinity×
01Aloe veraHealth9.62×
02Coconut oilFood & Beverages8.60×
03MelaninBeauty & Wellness4.49×
04Lip balmBeauty & Wellness3.93×
05MoisturizerHome & Garden3.06×
06Hair conditionerBeauty & Wellness2.68×
07Eyelash extensionsBeauty & Wellness2.52×
08Natural skin careBeauty & Wellness2.37×
09WalgreensShopping2.16×
10Hair coloringBeauty & Wellness2.13×
11Personal careHealth1.95×
12Five BelowShopping1.93×
13Skin careBeauty & Wellness1.90×
14FragrancesBeauty & Wellness1.82×
15Hair careBeauty & Wellness1.81×
16Discount storesShopping1.77×
17TMZInternet & Social Media1.70×
18Organic foodFood & Beverages1.67×
19SephoraShopping1.66×
20Dollar GeneralShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shea butter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shea butter audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.76×
Price SensitivityPREMIUM1.72×
Career OrientationPOWER1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shea butter audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Early Adopter MentalityPOWER0.87×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shea butter have in United States?

Shea butter has an estimated audience of 2,273,534 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shea butter fans?

77.1% of Shea butter fans are female, 22.9% are male, with an average age of 33.3 years.

03

Which brands do Shea butter fans like most?

Shea butter fans show strongest brand affinity for Walgreens (2.16×), Moisturizer (3.06×), and Coconut oil (8.6×) over the country average.

04

Where do Shea butter fans live in United States?

Shea butter fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Shea butter fans also like?

Beyond Shea butter itself, the audience over-indexes on Moisturizer (3.06×), Coconut oil (8.6×), Personal care (1.95×), and Skin care (1.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shea butter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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