Ageing Audience in United States
Ageing has an estimated audience of 29,005,513 people in United States. 69.6% are female, 30.4% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Google News, Singer-songwriter.
The average Ageing fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (4.93× the country average). Demographically, the Ageing audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Ageing fans
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 44.0 |
| Estimated audience size | 29,005,513 |
Audience persona
The typical Ageing fan in United States is more female, around 44.0 years old, with strong Mindfulness tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 3,657,520 | 1.15× |
| Texas | 2,546,353 | 1.02× |
| Florida | 2,086,548 | 1.06× |
| New York | 2,029,064 | 1.25× |
| Illinois | 1,067,793 | 1.11× |
| Pennsylvania | 977,453 | 1× |
| North Carolina | 945,574 | 1.08× |
| Georgia | 889,654 | 1× |
| Virginia | 875,107 | 1.24× |
| Ohio | 841,810 | 0.94× |
| New Jersey | 775,444 | 1.05× |
| Michigan | 771,696 | 1.02× |
| Washington | 745,422 | 1.28× |
| Massachusetts | 726,498 | 1.27× |
| Arizona | 574,619 | 0.97× |
| Tennessee | 544,205 | 0.94× |
| Maryland | 535,611 | 1.07× |
| Colorado | 498,142 | 1.09× |
| Missouri | 484,507 | 1.04× |
| Minnesota | 468,814 | 1.13× |
| Indiana | 467,584 | 0.88× |
| Oregon | 419,286 | 1.26× |
| Wisconsin | 413,777 | 0.95× |
| South Carolina | 392,648 | 0.9× |
| Kentucky | 370,218 | 1.02× |
| Alabama | 340,614 | 0.84× |
| Connecticut | 322,179 | 1.11× |
| Louisiana | 304,933 | 0.82× |
| Oklahoma | 249,544 | 0.77× |
| Nevada | 246,331 | 0.88× |
| Utah | 238,955 | 0.92× |
| Kansas | 222,288 | 0.97× |
| Iowa | 211,028 | 0.88× |
| Arkansas | 190,425 | 0.8× |
| Mississippi | 184,340 | 0.77× |
| New Mexico | 159,072 | 1.09× |
| Idaho | 140,532 | 0.97× |
| Washington, District of Columbia | 131,092 | 1.5× |
| Maine | 123,822 | 1.19× |
| Nebraska | 119,930 | 0.82× |
| New Hampshire | 116,643 | 1.02× |
| Hawaii | 115,514 | 0.93× |
| West Virginia | 102,634 | 0.76× |
| Rhode Island | 78,843 | 0.85× |
| Montana | 76,969 | 0.96× |
| Alaska | 63,572 | 1.02× |
| Delaware | 63,042 | 0.79× |
| Vermont | 60,930 | 1.2× |
| North Dakota | 56,218 | 0.94× |
| South Dakota | 45,583 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 4.93× | Internet & Social Media |
| Capital One | 4.93× | Business & Career |
| Indeed.com | 4.93× | Business & Career |
| Google News | 4.93× | News |
| Singer-songwriter | 3.28× | Music & Radio |
| Enterprise Rent-A-Car | 4.93× | Cars & Mobility |
| Diane Keaton | 4.93× | Movies & TV |
| CarGurus | 4.57× | Cars & Mobility |
| AccuWeather | 4.93× | Home & Garden |
| MSN | 2.94× | News |
| Diabetes mellitus awareness | 4.93× | Health |
| Circle K | 4.93× | Shopping |
| DeviantArt | 4.93× | Internet & Social Media |
| Beetlejuice | 3.12× | Movies & TV |
| Apple Store | 4.93× | Shopping |
| Khan Academy | 4.93× | Business & Career |
| Bruce Willis | 4.25× | Movies & TV |
| Billy Bob Thornton | 4.93× | Movies & TV |
| Microblogging | 4.93× | Technology & Electronics |
| Matthew McConaughey | 4.93× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.27 |
| Sustainability | BALANCE | 1.25 |
| Healthy Lifestyle | BALANCE | 1.25 |
| Travelling | THRILL | 1.22 |
| Price Sensitivity | PREMIUM | 1.22 |
| Family Orientation | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| United Kingdom | 4.7% |
| Japan | 4.5% |
See Ageing audiences in other countries
More Skin audiences in United States
- Skin (69,035,858)
- Skin care (50,341,251)
- Natural skin care (24,257,887)
- Anti-aging cream (20,419,606)
- Dermatology (14,675,283)
Frequently asked questions
How many fans does Ageing have in United States?
Ageing has an estimated audience of 29,005,513 people in United States, concentrated in California and Texas.
What is the gender split and age of Ageing fans?
69.6% of Ageing fans are female, 30.4% are male, with an average age of 44.0 years.
Which brands do Ageing fans like most?
Ageing fans show strongest brand affinity for Google Maps (4.93×), Capital One (4.93×), and Indeed.com (4.93×) over the country average.
Where do Ageing fans live in United States?
Ageing fans in United States are most concentrated in California (reach 3,657,520), Texas (reach 2,546,353), and Florida (reach 2,086,548). These three regions account for the largest share of the active audience.
What other brands do Ageing fans also like?
Beyond Ageing itself, the audience over-indexes on Capital One (4.93×), Indeed.com (4.93×), Google News (4.93×), and Singer-songwriter (3.28×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ageing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.