Rascasse Audience Intelligence

Ageing Audience in United States

A data profile of the people who buy, follow and care about Ageing in United States — modelled from more than twelve digital signal sources. Ageing has an estimated audience of 29,005,513 people in United States.

#3among Skin in United States#680among Topic in United States#16in Beauty & Wellness

The average Ageing fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Life extension, Moisturizer, Skin care, with strongest over-indexing on Life extension (4.73× the country average).

Demographically, the Ageing audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ageing fan in United States is more female, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Life extension.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ageing profile in United States.

Audience size
29M
in United States
Gender
69.6%♀
30.4% male
Age
44.0
average years
Country rank
#986
Topic in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ageing fans

69.6% are female, 30.4% are male, average age 44.0.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Ageing audience in United States
MetricValue
Female69.6%
Male30.4%
Average age44.0
Estimated audience size29,005,513
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Ageing audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3917%
40-4925%
50+32%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Ageing audience comes from United States.

Worldwide audience distribution share by country for Ageing
CountryShare
United States24.0%
United Kingdom4.7%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ageing audience in United States is strongest.

Fig. 05

Top regions by affinity

Ageing fans by region: top regions in United States
#RegionReachAffinity×
01Washington~700K1.19×
02Washington, District of Columbia~100K1.19×
03New York~2M1.18×
04Oregon~400K1.17×
05Massachusetts~700K1.16×
06Virginia~800K1.15×
07Maine~100K1.10×
08Connecticut~300K1.08×
09North Carolina~900K1.06×
10Vermont~50K1.06×
11California~3.5M1.05×
12Colorado~500K1.05×
13Minnesota~400K1.05×
14Maryland~500K1.04×
15Illinois~1M1.02×
16New Mexico~100K1.02×
17Idaho~100K1.02×
18New Hampshire~100K1.02×
19Alaska~60K1.02×
20Missouri~500K1.01×
21Iowa~200K1.01×
22Montana~80K1.01×
23New Jersey~700K1.00×
24Kansas~200K1.00×
25Florida~2M0.99×
26Pennsylvania~1M0.99×
27Michigan~800K0.99×
28Kentucky~400K0.99×
29Texas~2.5M0.98×
30Georgia~900K0.98×
31Wisconsin~400K0.98×
32North Dakota~60K0.98×
33Arizona~600K0.97×
34Rhode Island~90K0.97×
35Tennessee~600K0.96×
36South Carolina~400K0.96×
37Nevada~300K0.96×
38Hawaii~100K0.96×
39South Dakota~60K0.96×
40Ohio~900K0.95×
41Utah~200K0.95×
42Indiana~500K0.94×
43Nebraska~100K0.94×
44Alabama~400K0.93×
45Louisiana~300K0.93×
46Delaware~70K0.93×
47Oklahoma~300K0.92×
48Arkansas~200K0.92×
49West Virginia~100K0.92×
50Mississippi~200K0.88×
Fig. 06

Affinity by region

Affinity by region — Ageing, United States
0.88×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ageing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ageing audience
#·InterestCategoryAffinity×
01Life extensionHealth4.73×
02Adriana LimaFashion & Accessoires4.52×
03CollagenBeauty & Wellness3.70×
04Retirement planningBusiness & Career3.57×
05HormoneHealth3.26×
06CholesterolFood & Beverages3.17×
07MoisturizerHome & Garden3.04×
08Anti-aging creamBeauty & Wellness2.70×
09Robert RedfordMovies & TV2.64×
10Natural skin careBeauty & Wellness2.52×
11RetirementBusiness & Career2.50×
12KetoneHealth2.31×
13FacialBeauty & Wellness2.26×
14Skin careBeauty & Wellness2.12×
15GeneticsKids & Family1.95×
16Self careHealth1.73×
17Nordstrom rackFashion & Accessoires1.71×
18HairstyleBeauty & Wellness1.66×
19BeachesTravel & Leisure1.55×
20SephoraShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ageing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ageing audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.50×
MindfulnessBALANCE1.40×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ageing audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.98×
Risk AppetiteTHRILL0.98×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ageing have in United States?

Ageing has an estimated audience of 29,005,513 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ageing fans?

69.6% of Ageing fans are female, 30.4% are male, with an average age of 44.0 years.

03

Which brands do Ageing fans like most?

Ageing fans show strongest brand affinity for Life extension (4.73×), Moisturizer (3.04×), and Skin care (2.12×) over the country average.

04

Where do Ageing fans live in United States?

Ageing fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Ageing fans also like?

Beyond Ageing itself, the audience over-indexes on Moisturizer (3.04×), Skin care (2.12×), Collagen (3.7×), and Retirement planning (3.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skin audiences in United States

See Ageing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ageing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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