Dermatology Audience in United States

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Dermatology has an estimated audience of 14,675,283 people in United States. 79.4% are female, 20.6% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Food and drink, Food, Beverages, Restaurants, Medicine.

The average Dermatology fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food and drink, Food, Beverages, with strongest over-indexing on Food and drink (1.55× the country average). Demographically, the Dermatology audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

Demographics of Dermatology fans

Demographic split for Dermatology audience in United States
MetricValue
Female79.4%
Male20.6%
Average age40.8
Estimated audience size14,675,283

Audience persona

The typical Dermatology fan in United States is more female, around 40.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Dermatology in United States
RegionReachAffinity
California1,603,1140.99×
Texas1,571,9381.25×
Florida1,426,1081.44×
New York1,128,7411.38×
Illinois547,4311.12×
Georgia544,2021.2×
Pennsylvania527,1701.07×
North Carolina524,4341.19×
New Jersey520,4011.39×
Virginia494,2451.38×
Michigan440,9841.15×
Ohio435,7460.96×
Washington348,6331.18×
Arizona342,9441.14×
Tennessee314,4011.07×
Maryland289,7581.15×
Indiana276,3581.03×
Massachusetts275,2490.95×
Colorado263,8281.14×
South Carolina247,7011.12×
Missouri228,6880.97×
Louisiana221,6281.17×
Alabama219,1751.07×
Minnesota197,0190.94×
Kentucky188,8001.03×
Oregon167,9701×
Connecticut158,9661.08×
Oklahoma148,9890.91×
Wisconsin144,3550.65×
Utah143,6071.09×
Mississippi137,3421.14×
Nevada132,8060.94×
Arkansas120,3281×
Iowa107,6620.89×
Kansas107,0420.93×
New Mexico80,4451.09×
Idaho70,5730.96×
Hawaii61,0620.97×
Nebraska60,6510.82×
West Virginia57,3180.84×
New Hampshire44,9050.78×
Washington, District of Columbia44,3121×
Rhode Island42,6130.91×
Delaware41,2861.02×
Maine36,3120.69×
Montana27,1380.67×
Alaska21,9110.7×
Vermont19,5100.76×
South Dakota18,0190.53×
North Dakota15,5810.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dermatology audience
BrandAffinityCategory
Food and drink1.55×Food & Beverages
Food1.52×Food & Beverages
Beverages1.56×Food & Beverages
Restaurants1.55×Food & Beverages
Medicine1.84×Business & Career
Indoor tanning lotion10.57×Beauty & Wellness
Skin care2.32×Beauty & Wellness
Child1.55×Kids & Family
BB cream5.84×Beauty & Wellness
LabCorp3×Health
Anti-aging cream3.44×Beauty & Wellness
Woman1.53×Kids & Family
Men's clothing1.99×Fashion & Accessoires
Hair products1.51×Beauty & Wellness
Moisturizer2.62×Home & Garden
Yahoo!奇摩名人娛樂1.88×Internet & Social Media
Skin1.6×Beauty & Wellness
Ageing2.46×Beauty & Wellness
Rhianna (singer)3.92×Music & Radio
Facial2.57×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dermatology audience
TraitClusterScore
Luxury OrientationPREMIUM1.46
Price SensitivityPREMIUM1.23
Quality AwarenessPREMIUM1.22
IndulgenceJOY1.21
SustainabilityBALANCE1.2
Healthy LifestyleBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Dermatology
CountryShare
United States21.4%
Brazil7.3%
Japan3.6%

See Dermatology audiences in other countries

More Skin audiences in United States

Frequently asked questions

How many fans does Dermatology have in United States?

Dermatology has an estimated audience of 14,675,283 people in United States, concentrated in California and Texas.

What is the gender split and age of Dermatology fans?

79.4% of Dermatology fans are female, 20.6% are male, with an average age of 40.8 years.

Which brands do Dermatology fans like most?

Dermatology fans show strongest brand affinity for Food and drink (1.55×), Food (1.52×), and Beverages (1.56×) over the country average.

Where do Dermatology fans live in United States?

Dermatology fans in United States are most concentrated in California (reach 1,603,114), Texas (reach 1,571,938), and Florida (reach 1,426,108). These three regions account for the largest share of the active audience.

What other brands do Dermatology fans also like?

Beyond Dermatology itself, the audience over-indexes on Food (1.52×), Beverages (1.56×), Restaurants (1.55×), and Medicine (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dermatology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.