Rascasse Audience Intelligence

Dermatology Audience in United States

A data profile of the people who buy, follow and care about Dermatology in United States — modelled from more than twelve digital signal sources. Dermatology has an estimated audience of 14,675,283 people in United States.

#6among Skin in United States#1613among Topic in United States#65in Beauty & Wellness

The average Dermatology fan in United States is 40.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Food and drink, Food, Beverages, with strongest over-indexing on Food and drink (1.55× the country average).

Demographically, the Dermatology audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dermatology fan in United States is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Food and drink.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dermatology profile in United States.

Audience size
14.7M
in United States
Gender
79.4%♀
20.6% male
Age
40.8
average years
Country rank
#2379
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dermatology fans

79.4% are female, 20.6% are male, average age 40.8.

Fig. 02

Gender split

79.4%
Female
20.6%
Male
Demographic split for Dermatology audience in United States
MetricValue
Female79.4%
Male20.6%
Average age40.8
Estimated audience size14,675,283
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Dermatology audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Dermatology audience comes from United States.

Worldwide audience distribution share by country for Dermatology
CountryShare
United States21.4%
Brazil7.3%
Japan3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dermatology audience in United States is strongest.

Fig. 05

Top regions by affinity

Dermatology fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~500K1.33×
02Virginia~500K1.33×
03Florida~1.5M1.32×
04New York~1M1.27×
05Mississippi~100K1.22×
06Texas~1.5M1.18×
07Louisiana~200K1.18×
08Utah~200K1.18×
09Georgia~500K1.16×
10Arizona~300K1.15×
11North Carolina~500K1.14×
12Maryland~300K1.13×
13Alabama~200K1.12×
14Michigan~400K1.11×
15South Carolina~200K1.10×
16Washington~300K1.09×
17New Mexico~80K1.08×
18Delaware~40K1.07×
19Colorado~200K1.06×
20Connecticut~200K1.06×
21Wyoming~20K1.06×
22Kentucky~200K1.05×
23Tennessee~300K1.04×
24Kansas~100K1.04×
25Pennsylvania~500K1.03×
26Illinois~500K1.01×
27Indiana~300K1.01×
28Arkansas~100K1.00×
29Missouri~200K0.97×
30Idaho~70K0.97×
31Hawaii~60K0.97×
32Ohio~400K0.95×
33Oregon~200K0.95×
34Washington, District of Columbia~40K0.94×
35California~1.5M0.91×
36Minnesota~200K0.91×
37Oklahoma~100K0.91×
38West Virginia~60K0.91×
39Massachusetts~300K0.90×
40Iowa~100K0.90×
41Rhode Island~40K0.90×
42Nevada~100K0.88×
43Nebraska~60K0.88×
44New Hampshire~50K0.84×
45Alaska~30K0.80×
46Vermont~20K0.79×
47Montana~30K0.75×
48Maine~40K0.72×
49Wisconsin~200K0.69×
50South Dakota~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Dermatology, United States
0.68×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dermatology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dermatology audience
#·InterestCategoryAffinity×
01Indoor tanning lotionBeauty & Wellness10.57×
02BB creamBeauty & Wellness5.84×
03Anti-aging creamBeauty & Wellness3.44×
04LabCorpHealth3.00×
05MoisturizerHome & Garden2.62×
06Human hair growthHealth2.60×
07FacialBeauty & Wellness2.57×
08AgeingBeauty & Wellness2.46×
09Skin careBeauty & Wellness2.32×
10Nancy MacePolitics & Society2.13×
11Men's clothingFashion & Accessoires1.99×
12MedicineBusiness & Career1.84×
13SkinBeauty & Wellness1.60×
14BeveragesFood & Beverages1.56×
15Food and drinkFood & Beverages1.55×
16RestaurantsFood & Beverages1.55×
17ChildKids & Family1.55×
18WomanKids & Family1.53×
19FoodFood & Beverages1.52×
20Hair productsBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dermatology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dermatology audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.39×
Need for SecurityCONSERVATISM1.39×
Healthy LifestyleBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dermatology audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Risk AppetiteTHRILL0.83×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dermatology have in United States?

Dermatology has an estimated audience of 14,675,283 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Dermatology fans?

79.4% of Dermatology fans are female, 20.6% are male, with an average age of 40.8 years.

03

Which brands do Dermatology fans like most?

Dermatology fans show strongest brand affinity for Food and drink (1.55×), Food (1.52×), and Beverages (1.56×) over the country average.

04

Where do Dermatology fans live in United States?

Dermatology fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Dermatology fans also like?

Beyond Dermatology itself, the audience over-indexes on Food (1.52×), Beverages (1.56×), Restaurants (1.55×), and Medicine (1.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Dermatology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dermatology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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