BB cream Audience in United States

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BB cream has an estimated audience of 7,360,563 people in United States. 81.6% are female, 18.4% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Face powder, Foundation (cosmetics), Microblade technology, Eyelash extensions, Macy's.

The average BB cream fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Face powder, Foundation (cosmetics), Microblade technology, with strongest over-indexing on Face powder (49.18× the country average). Demographically, the BB cream audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic

Demographics of BB cream fans

Demographic split for BB cream audience in United States
MetricValue
Female81.6%
Male18.4%
Average age35.0
Estimated audience size7,360,563

Audience persona

The typical BB cream fan in United States is more female, around 35.0 years old, with strong Indulgence tendencies and a notable affinity for Face powder.

Top regions in United States

Top regions ranked by reach for BB cream in United States
RegionReachAffinity
California1,255,1721.55×
Texas867,1161.37×
Florida555,5731.11×
New York497,5021.21×
Illinois293,7991.2×
New Jersey254,6161.36×
Georgia247,9941.09×
Pennsylvania247,0451×
North Carolina225,8531.02×
Virginia208,0921.16×
Ohio205,0160.9×
Michigan194,7961.01×
Arizona181,6481.21×
Washington179,4941.22×
Massachusetts174,9731.21×
Tennessee163,3001.11×
Maryland134,7691.06×
Colorado126,6401.09×
Indiana125,4800.93×
Missouri103,9450.88×
South Carolina102,7980.93×
Alabama100,9020.98×
Wisconsin100,6800.91×
Minnesota100,6010.95×
Kentucky95,2001.03×
Louisiana94,2940.99×
Oregon93,0931.1×
Nevada84,9831.19×
Connecticut82,8411.12×
Oklahoma82,1851.01×
Utah73,6871.12×
Arkansas57,9380.96×
Kansas53,0900.92×
Iowa51,0390.84×
Mississippi50,2350.83×
Hawaii42,7881.35×
New Mexico37,7631.02×
Idaho33,8180.92×
Nebraska32,8740.89×
West Virginia30,0730.88×
New Hampshire26,5770.92×
Rhode Island22,9620.98×
Maine20,6340.78×
Washington, District of Columbia19,5890.89×
Delaware16,5890.82×
Montana13,5030.66×
Alaska12,1010.77×
South Dakota11,4530.67×
North Dakota10,7460.71×
Vermont8,1610.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BB cream audience
BrandAffinityCategory
Face powder49.18×Beauty & Wellness
Foundation (cosmetics)30.43×Beauty & Wellness
Microblade technology33.69×Business & Career
Eyelash extensions14.32×Beauty & Wellness
Macy's7.88×Shopping
Lip liner51.75×Beauty & Wellness
Lip gloss16.54×Beauty & Wellness
FentyBeauty19.77×Beauty & Wellness
Anti-aging cream10.74×Beauty & Wellness
Natural skin care9.35×Beauty & Wellness
Nail file25.32×Beauty & Wellness
Artificial nails11.48×Beauty & Wellness
Makeup brush13.2×Beauty & Wellness
Beauty tips15.03×Beauty & Wellness
Hair follicle7.78×Beauty & Wellness
Drugstore38.64×Beauty & Wellness
Primer (cosmetics)28.68×Beauty & Wellness
Nordstrom rack6.13×Fashion & Accessoires
Eye shadow10.89×Beauty & Wellness
Gender6.21×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BB cream audience
TraitClusterScore
IndulgenceJOY2.9
Pet OwnershipJOY2.68
Luxury OrientationPREMIUM2.09
Price SensitivityPREMIUM2.04
CreativityOPEN1.5
Design AffinityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for BB cream
CountryShare
Japan25.7%
United States10.2%
United Kingdom4.8%

See BB cream audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does BB cream have in United States?

BB cream has an estimated audience of 7,360,563 people in United States, concentrated in California and Texas.

What is the gender split and age of BB cream fans?

81.6% of BB cream fans are female, 18.4% are male, with an average age of 35.0 years.

Which brands do BB cream fans like most?

BB cream fans show strongest brand affinity for Face powder (49.18×), Foundation (cosmetics) (30.43×), and Microblade technology (33.69×) over the country average.

Where do BB cream fans live in United States?

BB cream fans in United States are most concentrated in California (reach 1,255,172), Texas (reach 867,116), and Florida (reach 555,573). These three regions account for the largest share of the active audience.

What other brands do BB cream fans also like?

Beyond BB cream itself, the audience over-indexes on Foundation (cosmetics) (30.43×), Microblade technology (33.69×), Eyelash extensions (14.32×), and Macy's (7.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BB cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.