Rascasse Audience Intelligence

Face powder Audience in United States

A data profile of the people who buy, follow and care about Face powder in United States — modelled from more than twelve digital signal sources. Face powder has an estimated audience of 7,966,715 people in United States.

#20among Cosmetics in United States#2733among Topic in United States#106in Beauty & Wellness

The average Face powder fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include BB cream, Concealer, Bronzing, with strongest over-indexing on BB cream (32.13× the country average).

Demographically, the Face powder audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Extroversion, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Face powder fan in United States is more female, around 33.9 years old, with strong Extroversion tendencies and a notable affinity for BB cream.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Face powder profile in United States.

Audience size
8M
in United States
Gender
85.4%♀
14.6% male
Age
33.9
average years
Country rank
#4448
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Face powder fans

85.4% are female, 14.6% are male, average age 33.9.

Fig. 02

Gender split

85.4%
Female
14.6%
Male
Demographic split for Face powder audience in United States
MetricValue
Female85.4%
Male14.6%
Average age33.9
Estimated audience size7,966,715
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Face powder audience in United States
Age bracketShare%
16-1935%
20-2921%
30-3917%
40-4916%
50+12%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Face powder audience comes from United States.

Worldwide audience distribution share by country for Face powder
CountryShare
Japan20.0%
China10.8%
United States9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Face powder audience in United States is strongest.

Fig. 05

Top regions by affinity

Face powder fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.39×
02California~1M1.37×
03New York~600K1.28×
04Texas~900K1.27×
05Hawaii~40K1.08×
06Alaska~20K1.08×
07South Dakota~20K1.07×
08North Dakota~20K1.07×
09Vermont~10K1.06×
10Illinois~300K1.05×
11New Jersey~200K1.05×
12Louisiana~100K1.05×
13New Mexico~40K1.05×
14Florida~600K1.03×
15Washington~200K1.03×
16Nevada~80K1.03×
17Utah~70K1.02×
18Georgia~200K1.01×
19Virginia~200K1.01×
20Arizona~200K1.01×
21Mississippi~70K1.01×
22Delaware~20K1.01×
23Montana~20K1.01×
24Maryland~100K1.00×
25Nebraska~40K1.00×
26Oklahoma~90K0.99×
27West Virginia~40K0.97×
28Rhode Island~20K0.97×
29North Carolina~200K0.96×
30Kentucky~100K0.96×
31Arkansas~60K0.95×
32Idaho~40K0.95×
33Maine~30K0.95×
34Indiana~100K0.94×
35Connecticut~70K0.94×
36Kansas~60K0.94×
37New Hampshire~30K0.94×
38Iowa~60K0.93×
39Alabama~100K0.92×
40Michigan~200K0.91×
41Tennessee~100K0.91×
42Oregon~80K0.91×
43Colorado~100K0.90×
44South Carolina~100K0.90×
45Massachusetts~100K0.89×
46Minnesota~100K0.89×
47Missouri~100K0.88×
48Pennsylvania~200K0.87×
49Ohio~200K0.86×
50Wisconsin~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Face powder, United States
0.85×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Face powder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Face powder audience
#·InterestCategoryAffinity×
01BronzingBeauty & Wellness50.00×
02RotoRMusic & Radio47.22×
03BB creamBeauty & Wellness32.13×
04Kohl (cosmetics)Beauty & Wellness27.56×
05ConcealerBeauty & Wellness15.00×
06Beauty & StyleBeauty & Wellness12.61×
07Foundation (cosmetics)Beauty & Wellness10.07×
08Alternative energyHome & Garden9.15×
09Maquillaje ProfesionalBeauty & Wellness8.27×
10Anti-aging creamBeauty & Wellness7.44×
11Makeup brushBeauty & Wellness6.81×
12Natural skin careBeauty & Wellness4.50×
13MoisturizerHome & Garden4.44×
14ULTA BeautyBeauty & Wellness4.43×
15Macy'sShopping3.98×
16MarshallsFashion & Accessoires3.89×
17T.J.MaxxShopping3.78×
18WalgreensShopping3.37×
19Personal careHealth3.05×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Face powder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Face powder audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.05×
SustainabilityBALANCE1.66×
Design AffinityPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Face powder audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.37×
Risk AppetiteTHRILL0.69×
Career OrientationPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Face powder have in United States?

Face powder has an estimated audience of 7,966,715 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Face powder fans?

85.4% of Face powder fans are female, 14.6% are male, with an average age of 33.9 years.

03

Which brands do Face powder fans like most?

Face powder fans show strongest brand affinity for BB cream (32.13×), Concealer (15×), and Bronzing (50×) over the country average.

04

Where do Face powder fans live in United States?

Face powder fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Face powder fans also like?

Beyond Face powder itself, the audience over-indexes on Concealer (15×), Bronzing (50×), RotoR (47.22×), and Foundation (cosmetics) (10.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Face powder audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Face powder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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