Face powder Audience in United States

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Face powder has an estimated audience of 7,966,715 people in United States. 85.4% are female, 14.6% are male, average age 33.9. Top regions: California, Texas, New York. Top brand affinities: BB cream, Concealer, Bronzing, RotoR, Foundation (cosmetics).

The average Face powder fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include BB cream, Concealer, Bronzing, with strongest over-indexing on BB cream (32.13× the country average). Demographically, the Face powder audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Indulgence, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Face powder fans

Demographic split for Face powder audience in United States
MetricValue
Female85.4%
Male14.6%
Average age33.9
Estimated audience size7,966,715

Audience persona

The typical Face powder fan in United States is more female, around 33.9 years old, with strong Indulgence tendencies and a notable affinity for BB cream.

Top regions in United States

Top regions ranked by reach for Face powder in United States
RegionReachAffinity
California1,281,6501.46×
Texas929,0701.36×
New York613,4671.38×
Florida593,1031.1×
Illinois310,2901.17×
Georgia259,4671.06×
North Carolina253,4131.06×
New Jersey235,7471.16×
Pennsylvania225,7000.84×
Virginia213,7601.1×
Ohio208,4210.85×
Michigan194,5140.93×
Washington180,9321.13×
Arizona177,0091.09×
Maryland144,7451.06×
Massachusetts139,7250.89×
Tennessee130,8680.82×
Indiana130,1120.89×
Louisiana118,8791.16×
Colorado115,1960.92×
Missouri102,1700.8×
Kentucky98,5530.99×
South Carolina95,6440.8×
Minnesota92,1950.81×
Alabama91,5790.82×
Wisconsin90,2900.75×
Oklahoma86,1200.97×
Nevada85,2611.11×
Utah83,6701.17×
Oregon76,6570.84×
Connecticut72,0580.9×
Mississippi71,4621.09×
Iowa55,0690.84×
Kansas50,9760.81×
Arkansas49,1500.75×
New Mexico47,3511.19×
Nebraska41,4581.04×
Hawaii36,9331.08×
Idaho33,3900.84×
West Virginia32,3520.87×
South Dakota22,8771.24×
Alaska22,7891.34×
Delaware20,3400.93×
Montana19,8660.9×
Rhode Island19,6840.78×
North Dakota19,0931.17×
New Hampshire18,8170.6×
Wyoming18,4741.56×
Maine18,1590.64×
Vermont17,8711.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Face powder audience
BrandAffinityCategory
BB cream32.13×Beauty & Wellness
Concealer15×Beauty & Wellness
Bronzing50×Beauty & Wellness
RotoR47.22×Music & Radio
Foundation (cosmetics)10.07×Beauty & Wellness
Anti-aging cream7.44×Beauty & Wellness
Macy's3.98×Shopping
Kohl (cosmetics)27.56×Beauty & Wellness
Marshalls3.89×Fashion & Accessoires
Walgreens3.37×Shopping
ULTA Beauty4.43×Beauty & Wellness
T.J.Maxx3.78×Shopping
Moisturizer4.44×Home & Garden
Food and drink1.7×Food & Beverages
Alternative energy9.15×Home & Garden
Makeup brush6.81×Beauty & Wellness
Natural skin care4.5×Beauty & Wellness
Beauty & Style12.61×Beauty & Wellness
Maquillaje Profesional8.27×Beauty & Wellness
Personal care3.05×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Face powder audience
TraitClusterScore
IndulgenceJOY1.53
CreativityOPEN1.38
Pet OwnershipJOY1.38
Price SensitivityPREMIUM1.33
Quality AwarenessPREMIUM1.32
Luxury OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Face powder
CountryShare
Japan20.0%
China10.8%
United States9.8%

See Face powder audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Face powder have in United States?

Face powder has an estimated audience of 7,966,715 people in United States, concentrated in California and Texas.

What is the gender split and age of Face powder fans?

85.4% of Face powder fans are female, 14.6% are male, with an average age of 33.9 years.

Which brands do Face powder fans like most?

Face powder fans show strongest brand affinity for BB cream (32.13×), Concealer (15×), and Bronzing (50×) over the country average.

Where do Face powder fans live in United States?

Face powder fans in United States are most concentrated in California (reach 1,281,650), Texas (reach 929,070), and New York (reach 613,467). These three regions account for the largest share of the active audience.

What other brands do Face powder fans also like?

Beyond Face powder itself, the audience over-indexes on Concealer (15×), Bronzing (50×), RotoR (47.22×), and Foundation (cosmetics) (10.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Face powder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.