Rascasse Audience Intelligence

Kohl (cosmetics) Audience in United States

A data profile of the people who buy, follow and care about Kohl (cosmetics) in United States — modelled from more than twelve digital signal sources. Kohl (cosmetics) has an estimated audience of 1,175,770 people in United States.

#8131among Topic in United States#289in Beauty & Wellness

The average Kohl (cosmetics) fan in United States is 34.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kohl (cosmetics) profile in United States.

Audience size
1.2M
in United States
Gender
82.1%♀
17.9% male
Age
34.6
average years
Country rank
#21178
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kohl (cosmetics) fans

82.1% are female, 17.9% are male, average age 34.6.

Fig. 02

Gender split

82.1%
Female
17.9%
Male
Demographic split for Kohl (cosmetics) audience in United States
MetricValue
Female82.1%
Male17.9%
Average age34.6
Estimated audience size1,175,770
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Kohl (cosmetics) audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3918%
40-4918%
50+12%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Kohl (cosmetics) audience comes from United States.

Worldwide audience distribution share by country for Kohl (cosmetics)
CountryShare
United States28.4%
India13.6%
Germany9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kohl (cosmetics) audience in United States is strongest.

Fig. 05

Top regions by affinity

Kohl (cosmetics) fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~40K2.09×
02Indiana~40K1.64×
03Ohio~60K1.63×
04Michigan~50K1.52×
05Iowa~10K1.52×
06Illinois~60K1.46×
07Minnesota~20K1.44×
08Connecticut~20K1.44×
09Pennsylvania~50K1.37×
10Kentucky~20K1.33×
11New Hampshire~6K1.33×
12Rhode Island~5K1.33×
13West Virginia~7K1.31×
14Nebraska~8K1.30×
15New Jersey~40K1.29×
16Missouri~20K1.25×
17Delaware~4K1.23×
18Kansas~10K1.10×
19South Dakota~3K1.07×
20Massachusetts~20K1.05×
21Maryland~20K1.04×
22Arizona~20K1.02×
23Maine~4K1.01×
24North Dakota~2K1.01×
25Vermont~2K0.95×
26North Carolina~30K0.94×
27Colorado~20K0.94×
28South Carolina~20K0.94×
29Virginia~30K0.93×
30New York~60K0.91×
31Tennessee~20K0.89×
32Nevada~10K0.85×
33Texas~80K0.84×
34California~100K0.81×
35Oklahoma~10K0.81×
36Arkansas~8K0.80×
37Georgia~30K0.78×
38Utah~8K0.77×
39Alabama~10K0.76×
40Idaho~4K0.76×
41Florida~60K0.71×
42New Mexico~4K0.70×
43Oregon~9K0.66×
44Montana~2K0.62×
45Washington~10K0.58×
46Wyoming<1K0.57×
47Mississippi~5K0.56×
48Louisiana~7K0.45×
49Alaska<1K0.37×
50Washington, District of Columbia<1K0.27×
Fig. 06

Affinity by region

Affinity by region — Kohl (cosmetics), United States
0.27×1.00×2.09×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kohl (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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