Rascasse Audience Intelligence

Kohl (cosmetics) Audience in Germany

A data profile of the people who buy, follow and care about Kohl (cosmetics) in Germany — modelled from more than twelve digital signal sources. Kohl (cosmetics) has an estimated audience of 383,177 people in Germany.

#5406among Topic in Germany#212in Beauty & Wellness

The average Kohl (cosmetics) fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Müller (company), Mascara, Face powder, with strongest over-indexing on Müller (company) (23.61× the country average).

Demographically, the Kohl (cosmetics) audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kohl (cosmetics) fan in Germany is more female, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Müller (company).

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kohl (cosmetics) profile in Germany.

Audience size
383K
in Germany
Gender
85.9%♀
14.1% male
Age
37.6
average years
Country rank
#14511
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kohl (cosmetics) fans

85.9% are female, 14.1% are male, average age 37.6.

Fig. 02

Gender split

85.9%
Female
14.1%
Male
Demographic split for Kohl (cosmetics) audience in Germany
MetricValue
Female85.9%
Male14.1%
Average age37.6
Estimated audience size383,177
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Kohl (cosmetics) audience in Germany
Age bracketShare%
16-1924%
20-2918%
30-3921%
40-4922%
50+15%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Kohl (cosmetics) audience comes from Germany.

Worldwide audience distribution share by country for Kohl (cosmetics)
CountryShare
United States28.4%
India13.6%
Germany9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kohl (cosmetics) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kohl (cosmetics) fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.21×
02Hessen~30K1.19×
03Bayern~70K1.15×
04Baden-Württemberg~60K1.15×
05Hamburg~10K1.13×
06Bremen~4K1.13×
07Nordrhein-Westfalen~90K1.11×
08Berlin~20K1.08×
09Niedersachsen~40K1.07×
10Schleswig-Holstein~10K1.03×
11Saarland~5K0.97×
12Thüringen~8K0.85×
13Brandenburg~9K0.77×
14Sachsen~10K0.76×
15Sachsen-Anhalt~7K0.75×
16Mecklenburg-Vorpommern~5K0.71×
Fig. 06

Affinity by region

Affinity by region — Kohl (cosmetics), Germany
0.71×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kohl (cosmetics) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kohl (cosmetics) audience
#·InterestCategoryAffinity×
01Mineral cosmeticsTopic102.92×
02ManorShopping40.63×
03Matas (drug store)Shopping28.14×
04Narciso RodriguezFashion & Accessoires23.94×
05Müller (company)Food & Beverages23.61×
06Rouge (cosmetics)Beauty & Wellness20.59×
07El Palacio de HierroShopping19.05×
08Lip linerBeauty & Wellness15.65×
09Eye linerBeauty & Wellness14.95×
10MascaraBeauty & Wellness14.32×
11Face powderBeauty & Wellness14.16×
12ConcealerBeauty & Wellness10.53×
13Liceo scientificoBusiness & Career10.39×
14Lip balmBeauty & Wellness7.97×
15EyelashBeauty & Wellness7.84×
16Foundation (cosmetics)Beauty & Wellness7.29×
17LipstickBeauty & Wellness7.13×
18Eye shadowBeauty & Wellness6.60×
19EyebrowBeauty & Wellness5.22×
20BreuningerFashion & Accessoires3.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kohl (cosmetics) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kohl (cosmetics) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.96×
CreativityOPEN1.48×
MindfulnessBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kohl (cosmetics) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Need for SecurityCONSERVATISM0.92×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kohl (cosmetics) have in Germany?

Kohl (cosmetics) has an estimated audience of 383,177 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kohl (cosmetics) fans?

85.9% of Kohl (cosmetics) fans are female, 14.1% are male, with an average age of 37.6 years.

03

Which brands do Kohl (cosmetics) fans like most?

Kohl (cosmetics) fans show strongest brand affinity for Müller (company) (23.61×), Mascara (14.32×), and Face powder (14.16×) over the country average.

04

Where do Kohl (cosmetics) fans live in Germany?

Kohl (cosmetics) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Kohl (cosmetics) fans also like?

Beyond Kohl (cosmetics) itself, the audience over-indexes on Mascara (14.32×), Face powder (14.16×), Eye liner (14.95×), and Narciso Rodriguez (23.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in Germany

See Kohl (cosmetics) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kohl (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →