Kohl (cosmetics) Audience in Germany
Kohl (cosmetics) has an estimated audience of 383,177 people in Germany. 85.9% are female, 14.1% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mascara, Face powder, Eye liner, Narciso Rodriguez, Müller (company).
The average Kohl (cosmetics) fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mascara, Face powder, Eye liner, with strongest over-indexing on Mascara (14.32× the country average). Demographically, the Kohl (cosmetics) audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Creativity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic
Demographics of Kohl (cosmetics) fans
| Metric | Value |
|---|---|
| Female | 85.9% |
| Male | 14.1% |
| Average age | 37.6 |
| Estimated audience size | 383,177 |
Audience persona
The typical Kohl (cosmetics) fan in Germany is more female, around 37.6 years old, with strong Creativity tendencies and a notable affinity for Mascara.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,480 | 1.13× |
| Bayern | 72,515 | 1.18× |
| Baden-Württemberg | 61,948 | 1.18× |
| Niedersachsen | 42,075 | 1.13× |
| Hessen | 35,819 | 1.23× |
| Rheinland-Pfalz | 23,376 | 1.22× |
| Berlin | 19,047 | 1.11× |
| Schleswig-Holstein | 14,281 | 1.04× |
| Sachsen | 14,076 | 0.75× |
| Hamburg | 10,341 | 1.19× |
| Brandenburg | 8,573 | 0.72× |
| Thüringen | 7,071 | 0.72× |
| Sachsen-Anhalt | 6,898 | 0.69× |
| Mecklenburg-Vorpommern | 4,773 | 0.65× |
| Saarland | 4,308 | 0.92× |
| Bremen | 3,722 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mascara | 14.32× | Beauty & Wellness |
| Face powder | 14.16× | Beauty & Wellness |
| Eye liner | 14.95× | Beauty & Wellness |
| Narciso Rodriguez | 23.94× | Fashion & Accessoires |
| Müller (company) | 23.61× | Food & Beverages |
| Eyelash | 7.84× | Beauty & Wellness |
| Rouge (cosmetics) | 20.59× | Beauty & Wellness |
| Manor | 40.63× | Shopping |
| Concealer | 10.53× | Beauty & Wellness |
| Mineral cosmetics | 102.92× | |
| Lipstick | 7.13× | Beauty & Wellness |
| Foundation (cosmetics) | 7.29× | Beauty & Wellness |
| El Palacio de Hierro | 19.05× | Shopping |
| Eye shadow | 6.6× | Beauty & Wellness |
| Lip balm | 7.97× | Beauty & Wellness |
| Lip liner | 15.65× | Beauty & Wellness |
| Liceo scientifico | 10.39× | Business & Career |
| Breuninger | 3.34× | Fashion & Accessoires |
| Eyebrow | 5.22× | Beauty & Wellness |
| Matas (drug store) | 28.14× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.45 |
| Sustainability | BALANCE | 1.44 |
| Design Affinity | PREMIUM | 1.43 |
| Healthy Lifestyle | BALANCE | 1.36 |
| Price Sensitivity | PREMIUM | 1.35 |
| Sports Activity | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.6% |
| India | 13.7% |
| Germany | 9.3% |
See Kohl (cosmetics) audiences in other countries
More Beauty & Wellness audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Kohl (cosmetics) have in Germany?
Kohl (cosmetics) has an estimated audience of 383,177 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kohl (cosmetics) fans?
85.9% of Kohl (cosmetics) fans are female, 14.1% are male, with an average age of 37.6 years.
Which brands do Kohl (cosmetics) fans like most?
Kohl (cosmetics) fans show strongest brand affinity for Mascara (14.32×), Face powder (14.16×), and Eye liner (14.95×) over the country average.
Where do Kohl (cosmetics) fans live in Germany?
Kohl (cosmetics) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,480), Bayern (reach 72,515), and Baden-Württemberg (reach 61,948). These three regions account for the largest share of the active audience.
What other brands do Kohl (cosmetics) fans also like?
Beyond Kohl (cosmetics) itself, the audience over-indexes on Face powder (14.16×), Eye liner (14.95×), Narciso Rodriguez (23.94×), and Müller (company) (23.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kohl (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.