El Palacio de Hierro Audience in Germany
El Palacio de Hierro has an estimated audience of 385,291 people in Germany. 49.2% are female, 50.8% are male, average age 29.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Handmade Gifts, Progressive rock, Dog breed, Artistic inspiration, Natural rubber.
The average El Palacio de Hierro fan in Germany is 29.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Handmade Gifts, Progressive rock, Dog breed, with strongest over-indexing on Handmade Gifts (10.72× the country average). Demographically, the El Palacio de Hierro audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Sports Activity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: POI
Demographics of El Palacio de Hierro fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 29.9 |
| Estimated audience size | 385,291 |
Audience persona
The typical El Palacio de Hierro fan in Germany is balanced, around 29.9 years old, with strong Sports Activity tendencies and a notable affinity for Handmade Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 24,269 | 0.39× |
| Nordrhein-Westfalen | 22,953 | 0.27× |
| Baden-Württemberg | 22,299 | 0.42× |
| Rheinland-Pfalz | 16,643 | 0.86× |
| Hessen | 16,106 | 0.55× |
| Brandenburg | 15,390 | 1.29× |
| Berlin | 15,304 | 0.89× |
| Saarland | 14,748 | 3.12× |
| Niedersachsen | 14,556 | 0.39× |
| Sachsen | 14,482 | 0.77× |
| Mecklenburg-Vorpommern | 14,306 | 1.94× |
| Schleswig-Holstein | 14,254 | 1.03× |
| Hamburg | 9,380 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Gifts | 10.72× | Kids & Family |
| Progressive rock | 4.96× | Music & Radio |
| Dog breed | 2.82× | Pets & Animals |
| Artistic inspiration | 3.23× | Arts & Culture |
| Natural rubber | 5.24× | Cars & Mobility |
| Home construction | 1.66× | Home & Garden |
| Collectable | 1.87× | Kids & Family |
| Commercial mortgage | 2.13× | Business & Career |
| Loincloth | 3× | Fashion & Accessoires |
| Caprivi Strip | 8.73× | |
| Ipekyol | 3.47× | Shopping |
| Building insulation | 3.54× | Home & Garden |
| Motion Picture Association of America | 5.94× | Movies & TV |
| Jorge Cervantes | 35.18× | Literature |
| Mechanic | 1.56× | Cars & Mobility |
| Hatten | 3.94× | Travel & Leisure |
| Ireen Sheer | 2.02× | Music & Radio |
| Cadbury World | 6.2× | Travel & Leisure |
| Standing rib roast | 5.56× | Food & Beverages |
| Headhunters (film) | 3.3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.51 |
| Urban Lifestyle | OPEN | 2.37 |
| Sustainability | BALANCE | 2.1 |
| Design Affinity | PREMIUM | 2.06 |
| Individualism | JOY | 1.75 |
| Luxury Orientation | PREMIUM | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 31.4% |
| United States | 24.1% |
| Spain | 9.8% |
See El Palacio de Hierro audiences in other countries
More Shopping audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
Frequently asked questions
How many fans does El Palacio de Hierro have in Germany?
El Palacio de Hierro has an estimated audience of 385,291 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of El Palacio de Hierro fans?
49.2% of El Palacio de Hierro fans are female, 50.8% are male, with an average age of 29.9 years.
Which brands do El Palacio de Hierro fans like most?
El Palacio de Hierro fans show strongest brand affinity for Handmade Gifts (10.72×), Progressive rock (4.96×), and Dog breed (2.82×) over the country average.
Where do El Palacio de Hierro fans live in Germany?
El Palacio de Hierro fans in Germany are most concentrated in Bayern (reach 24,269), Nordrhein-Westfalen (reach 22,953), and Baden-Württemberg (reach 22,299). These three regions account for the largest share of the active audience.
What other brands do El Palacio de Hierro fans also like?
Beyond El Palacio de Hierro itself, the audience over-indexes on Progressive rock (4.96×), Dog breed (2.82×), Artistic inspiration (3.23×), and Natural rubber (5.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for El Palacio de Hierro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.