El Palacio de Hierro Audience in Germany
A data profile of the people who buy, follow and care about El Palacio de Hierro in Germany — modelled from more than twelve digital signal sources. El Palacio de Hierro has an estimated audience of 385,291 people in Germany.
The average El Palacio de Hierro fan in Germany is 29.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Natalie Portman, Bad Bunny, Self-awareness, with strongest over-indexing on Natalie Portman (18.48× the country average).
Demographically, the El Palacio de Hierro audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Sports Activity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical El Palacio de Hierro fan in Germany is balanced, around 29.9 years old, with strong Sports Activity tendencies and a notable affinity for Natalie Portman.
At a glance
The key figures that characterise the El Palacio de Hierro profile in Germany.
Search interest · 12-month trend
Demographics of El Palacio de Hierro fans
49.2% are female, 50.8% are male, average age 29.9.
Gender split
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 29.9 |
| Estimated audience size | 385,291 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 23% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 6% |
Worldwide distribution
of the worldwide El Palacio de Hierro audience comes from Germany.
| Country | Share |
|---|---|
| Mexico | 31.4% |
| United States | 24.1% |
| Spain | 9.8% |
Geography
Where the El Palacio de Hierro audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~7K | 1.39× | |
| 02 | Mecklenburg-Vorpommern | ~9K | 1.17× | |
| 03 | Brandenburg | ~10K | 1.05× | |
| 04 | Hamburg | ~9K | 1.01× | |
| 05 | Schleswig-Holstein | ~10K | 1.00× | |
| 06 | Rheinland-Pfalz | ~20K | 0.97× | |
| 07 | Sachsen | ~20K | 0.96× | |
| 08 | Berlin | ~20K | 0.96× | |
| 09 | Niedersachsen | ~30K | 0.89× | |
| 10 | Hessen | ~30K | 0.89× | |
| 11 | Baden-Württemberg | ~50K | 0.86× | |
| 12 | Bayern | ~50K | 0.84× | |
| 13 | Nordrhein-Westfalen | ~70K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the El Palacio de Hierro audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anastasia Beverly Hills | Beauty & Wellness | 28.56× | ||
| 02 | Muse (band) | Music & Radio | 21.43× | ||
| 03 | KaRoL G | Music & Radio | 21.01× | ||
| 04 | Kohl (cosmetics) | Beauty & Wellness | 19.05× | ||
| 05 | Natalie Portman | Movies & TV | 18.48× | ||
| 06 | Rosalia | Music & Radio | 15.06× | ||
| 07 | S.S. Lazio | Sports | 14.09× | ||
| 08 | Bad Bunny | Music & Radio | 13.44× | ||
| 09 | Chris Evans (actor) | Movies & TV | 12.93× | ||
| 10 | Thai Airways | Travel & Leisure | 11.81× | ||
| 11 | Salsa music | Music & Radio | 10.73× | ||
| 12 | Ralph Lauren | Fashion & Accessoires | 9.34× | ||
| 13 | Mexico | Travel & Leisure | 8.70× | ||
| 14 | Wizz Air | Travel & Leisure | 8.57× | ||
| 15 | Functional training | Sports | 8.25× | ||
| 16 | Self-awareness | Health | 6.47× | ||
| 17 | Day spa | Beauty & Wellness | 6.10× | ||
| 18 | Skyscanner | Travel & Leisure | 5.89× | ||
| 19 | First-time buyer | Shopping | 4.87× | ||
| 20 | Ryanair | Travel & Leisure | 3.35× |
Personality of the El Palacio de Hierro audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.86× | |
| Individualism | JOY | 1.75× | |
| Sustainability | BALANCE | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.58× | |
| Community Orientation | OPEN | 0.59× | |
| Patriotism | CONSERVATISM | 0.59× |
Frequently asked questions
How many fans does El Palacio de Hierro have in Germany?
El Palacio de Hierro has an estimated audience of 385,291 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of El Palacio de Hierro fans?
49.2% of El Palacio de Hierro fans are female, 50.8% are male, with an average age of 29.9 years.
Which brands do El Palacio de Hierro fans like most?
El Palacio de Hierro fans show strongest brand affinity for Natalie Portman (18.48×), Bad Bunny (13.44×), and Self-awareness (6.47×) over the country average.
Where do El Palacio de Hierro fans live in Germany?
El Palacio de Hierro fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do El Palacio de Hierro fans also like?
Beyond El Palacio de Hierro itself, the audience over-indexes on Bad Bunny (13.44×), Self-awareness (6.47×), Anastasia Beverly Hills (28.56×), and Ralph Lauren (9.34×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Munich (13,817,934)
See El Palacio de Hierro audiences in other countries
- El Palacio de Hierro — United States
- El Palacio de Hierro — United Kingdom
- El Palacio de Hierro — France
- El Palacio de Hierro — Italy
- El Palacio de Hierro — Spain
- El Palacio de Hierro — Brazil
- El Palacio de Hierro — Japan
- El Palacio de Hierro — South Korea
- El Palacio de Hierro — India
- El Palacio de Hierro — Canada
- El Palacio de Hierro — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for El Palacio de Hierro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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