El Palacio de Hierro Audience in Mexico
El Palacio de Hierro has an estimated audience of 6,053,993 people in Mexico. 56.1% are female, 43.9% are male, average age 33.6. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Exfoliation (cosmetology), Catholic Church.
The average El Palacio de Hierro fan in Mexico is 33.6 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (585.4× the country average). Demographically, the El Palacio de Hierro audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Shopping · Type: POI
Demographics of El Palacio de Hierro fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 33.6 |
| Estimated audience size | 6,053,993 |
Audience persona
The typical El Palacio de Hierro fan in Mexico is more female, around 33.6 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
El Palacio de Hierro fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~4.5M | 5.63× |
| Distrito Federal | ~2M | 2.21× |
| Jalisco | ~700K | 1.46× |
| Puebla | ~600K | 1.97× |
| Nuevo Leon | ~500K | 1.24× |
| Veracruz (state) | ~400K | 1.15× |
| Guanajuato | ~300K | 1.2× |
| Michoacan de Ocampo | ~100K | 0.71× |
| Hidalgo | ~100K | 0.88× |
| Coahuila de Zaragoza | ~100K | 0.57× |
| Guerrero | ~100K | 0.66× |
| Chiapas | ~100K | 0.54× |
| Morelos | ~90K | 0.87× |
| Chihuahua | ~80K | 0.4× |
| Tlaxcala | ~70K | 1.03× |
| Baja California | ~60K | 0.26× |
| Yucatan | ~60K | 0.51× |
| Sinaloa | ~60K | 0.39× |
| Durango | ~50K | 0.59× |
| Aguascalientes | ~50K | 0.6× |
| Zacatecas | ~40K | 0.48× |
| Nayarit | ~40K | 0.62× |
| Campeche | ~30K | 0.6× |
| Colima | ~30K | 0.68× |
| Baja California Sur | ~30K | 0.53× |
Top brand affinities of El Palacio de Hierro fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 585.4× | Travel & Leisure |
| Shopping and fashion | 266.16× | Shopping |
| Game consoles | 129.25× | Technology & Electronics |
| Exfoliation (cosmetology) | 277.86× | Beauty & Wellness |
| Catholic Church | 96.7× | Politics & Society |
| Sarcasm | 71.8× | Politics & Society |
| Travel agency | 70.85× | Travel & Leisure |
| Mobile game | 55.8× | Games |
| Valentine's Day | 124.19× | Kids & Family |
| Banana | 47.87× | Food & Beverages |
| Dentistry | 50.74× | Business & Career |
| El País | 47.87× | News |
| Love & Sex | 67.66× | Kids & Family |
| Broadcasting of sports events | 53.61× | Movies & TV |
| Daily Horoscope | 493.77× | Internet & Social Media |
| Sexology | 32.55× | Kids & Family |
| Freeware | 24.89× | Technology & Electronics |
| Breastfeeding | 31.59× | Kids & Family |
| Multi-level marketing | 35.42× | Business & Career |
| Papaya | 31.59× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 19.9 |
| Travelling | THRILL | 18.61 |
| Urban Lifestyle | OPEN | 3.02 |
| Risk Appetite | THRILL | 2.29 |
| Design Affinity | PREMIUM | 1.62 |
| Quality Awareness | PREMIUM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 31.4% |
| United States | 24.1% |
| Spain | 9.8% |
See El Palacio de Hierro audiences in other countries
- El Palacio de Hierro — Germany
- El Palacio de Hierro — United States
- El Palacio de Hierro — United Kingdom
- El Palacio de Hierro — France
- El Palacio de Hierro — Italy
- El Palacio de Hierro — Spain
- El Palacio de Hierro — Brazil
- El Palacio de Hierro — Japan
- El Palacio de Hierro — South Korea
- El Palacio de Hierro — India
- El Palacio de Hierro — Canada
More Shopping audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Mexico City (13,772,405)
- Guatemala (13,601,604)
- North America (13,567,450)
Frequently asked questions
How many fans does El Palacio de Hierro have in Mexico?
El Palacio de Hierro has an estimated audience of 6,053,993 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of El Palacio de Hierro fans?
56.1% of El Palacio de Hierro fans are female, 43.9% are male, with an average age of 33.6 years.
Which brands do El Palacio de Hierro fans like most?
El Palacio de Hierro fans show strongest brand affinity for Costa Rica (585.4×), Shopping and fashion (266.16×), and Game consoles (129.25×) over the country average.
Where do El Palacio de Hierro fans live in Mexico?
El Palacio de Hierro fans in Mexico are most concentrated in State of Mexico (reach ~4.5M), Distrito Federal (reach ~2M), and Jalisco (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do El Palacio de Hierro fans also like?
Beyond El Palacio de Hierro itself, the audience over-indexes on Shopping and fashion (266.16×), Game consoles (129.25×), Exfoliation (cosmetology) (277.86×), and Catholic Church (96.7×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for El Palacio de Hierro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.