El Palacio de Hierro Audience in Mexico
El Palacio de Hierro has an estimated audience of 6,053,993 people in Mexico. 56.1% are female, 43.9% are male, average age 33.6. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: MSN, Catholic Church, Sarcasm, Travel agency, Pedro Pascal.
The average El Palacio de Hierro fan in Mexico is 33.6 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include MSN, Catholic Church, Sarcasm, with strongest over-indexing on MSN (2.57× the country average). Demographically, the El Palacio de Hierro audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Shopping · Type: POI
Demographics of El Palacio de Hierro fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 33.6 |
| Estimated audience size | 6,053,993 |
Audience persona
The typical El Palacio de Hierro fan in Mexico is more female, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for MSN.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 4,540,495 | 5.63× |
| Distrito Federal | 1,759,925 | 2.21× |
| Jalisco | 654,211 | 1.46× |
| Puebla | 635,853 | 1.98× |
| Nuevo Leon | 453,001 | 1.25× |
| Veracruz (state) | 409,911 | 1.15× |
| Guanajuato | 345,185 | 1.21× |
| Michoacan de Ocampo | 146,982 | 0.7× |
| Hidalgo | 127,705 | 0.87× |
| Coahuila de Zaragoza | 98,073 | 0.54× |
| Guerrero | 96,815 | 0.63× |
| Chiapas | 91,675 | 0.5× |
| Morelos | 90,150 | 0.86× |
| Chihuahua | 74,285 | 0.35× |
| Tlaxcala | 71,512 | 1.03× |
| Yucatan | 60,081 | 0.48× |
| Sinaloa | 54,745 | 0.34× |
| Durango | 45,305 | 0.54× |
| Aguascalientes | 42,934 | 0.56× |
| Baja California | 42,646 | 0.17× |
| Nayarit | 32,991 | 0.56× |
| Zacatecas | 28,276 | 0.37× |
| Colima | 24,419 | 0.63× |
| Campeche | 24,397 | 0.53× |
| Baja California Sur | 21,500 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 2.57× | News |
| Catholic Church | 2× | Politics & Society |
| Sarcasm | 2.25× | Politics & Society |
| Travel agency | 2.29× | Travel & Leisure |
| Pedro Pascal | 2.13× | Movies & TV |
| Wattpad | 2.59× | Internet & Social Media |
| Banana | 1.97× | Food & Beverages |
| Dentistry | 2.18× | Business & Career |
| Bruce Willis | 2.22× | Movies & TV |
| El País | 1.93× | News |
| High school | 2.68× | Business & Career |
| Natural skin care | 1.94× | Beauty & Wellness |
| Mobile payment | 2.49× | Business & Career |
| Sephora | 1.6× | Shopping |
| Freeware | 1.73× | Technology & Electronics |
| Sexology | 2.14× | Kids & Family |
| Department store | 1.58× | Shopping |
| Breastfeeding | 2.15× | Kids & Family |
| Papaya | 2.24× | Food & Beverages |
| Office 365 | 1.67× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.5 |
| Quality Awareness | PREMIUM | 1.49 |
| Price Sensitivity | PREMIUM | 1.44 |
| Design Affinity | PREMIUM | 1.43 |
| Travelling | THRILL | 1.3 |
| DIY Mentality | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 31.4% |
| United States | 24.1% |
| Spain | 9.8% |
See El Palacio de Hierro audiences in other countries
- El Palacio de Hierro — Germany
- El Palacio de Hierro — United States
- El Palacio de Hierro — United Kingdom
- El Palacio de Hierro — France
- El Palacio de Hierro — Italy
- El Palacio de Hierro — Spain
- El Palacio de Hierro — Brazil
- El Palacio de Hierro — Japan
- El Palacio de Hierro — South Korea
- El Palacio de Hierro — India
- El Palacio de Hierro — Canada
More Shopping audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Mexico City (13,772,405)
- Guatemala (13,601,604)
- North America (13,567,450)
Frequently asked questions
How many fans does El Palacio de Hierro have in Mexico?
El Palacio de Hierro has an estimated audience of 6,053,993 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of El Palacio de Hierro fans?
56.1% of El Palacio de Hierro fans are female, 43.9% are male, with an average age of 33.6 years.
Which brands do El Palacio de Hierro fans like most?
El Palacio de Hierro fans show strongest brand affinity for MSN (2.57×), Catholic Church (2×), and Sarcasm (2.25×) over the country average.
Where do El Palacio de Hierro fans live in Mexico?
El Palacio de Hierro fans in Mexico are most concentrated in State of Mexico (reach 4,540,495), Distrito Federal (reach 1,759,925), and Jalisco (reach 654,211). These three regions account for the largest share of the active audience.
What other brands do El Palacio de Hierro fans also like?
Beyond El Palacio de Hierro itself, the audience over-indexes on Catholic Church (2×), Sarcasm (2.25×), Travel agency (2.29×), and Pedro Pascal (2.13×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for El Palacio de Hierro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.