A data profile of the people who buy, follow and care about El Palacio de Hierro in Mexico — modelled from more than twelve digital signal sources. El Palacio de Hierro has an estimated audience of 6,053,993 people in Mexico.
The average El Palacio de Hierro fan in Mexico is 33.6 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (585.4× the country average).
Demographically, the El Palacio de Hierro audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical El Palacio de Hierro fan in Mexico is more female, around 33.6 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the El Palacio de Hierro profile in Mexico.
56.1% are female, 43.9% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 33.6 |
| Estimated audience size | 6,053,993 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide El Palacio de Hierro audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 31.4% |
| United States | 24.1% |
| Spain | 9.8% |
Where the El Palacio de Hierro audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~4.5M | 5.63× | |
| 02 | Distrito Federal | ~2M | 2.21× | |
| 03 | Puebla | ~600K | 1.97× | |
| 04 | Jalisco | ~700K | 1.46× | |
| 05 | Nuevo Leon | ~500K | 1.24× | |
| 06 | Guanajuato | ~300K | 1.20× | |
| 07 | Veracruz (state) | ~400K | 1.15× | |
| 08 | Tlaxcala | ~70K | 1.03× | |
| 09 | Hidalgo | ~100K | 0.88× | |
| 10 | Morelos | ~90K | 0.87× | |
| 11 | Michoacan de Ocampo | ~100K | 0.71× | |
| 12 | Colima | ~30K | 0.68× | |
| 13 | Guerrero | ~100K | 0.66× | |
| 14 | Nayarit | ~40K | 0.62× | |
| 15 | Aguascalientes | ~50K | 0.60× | |
| 16 | Campeche | ~30K | 0.60× | |
| 17 | Durango | ~50K | 0.59× | |
| 18 | Coahuila de Zaragoza | ~100K | 0.57× | |
| 19 | Chiapas | ~100K | 0.54× | |
| 20 | Baja California Sur | ~30K | 0.53× | |
| 21 | Yucatan | ~60K | 0.51× | |
| 22 | Zacatecas | ~40K | 0.48× | |
| 23 | Chihuahua | ~80K | 0.40× | |
| 24 | Sinaloa | ~60K | 0.39× | |
| 25 | Baja California | ~60K | 0.26× |
The strongest cross-interests of the El Palacio de Hierro audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 585.40× | ||
| 02 | Daily Horoscope | Internet & Social Media | 493.77× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 277.86× | ||
| 04 | Shopping and fashion | Shopping | 266.16× | ||
| 05 | Game consoles | Technology & Electronics | 129.25× | ||
| 06 | Valentine's Day | Kids & Family | 124.19× | ||
| 07 | Catholic Church | Politics & Society | 96.70× | ||
| 08 | Sarcasm | Politics & Society | 71.80× | ||
| 09 | Travel agency | Travel & Leisure | 70.85× | ||
| 10 | Love & Sex | Kids & Family | 67.66× | ||
| 11 | Mobile game | Games | 55.80× | ||
| 12 | Broadcasting of sports events | Movies & TV | 53.61× | ||
| 13 | Dentistry | Business & Career | 50.74× | ||
| 14 | Banana | Food & Beverages | 47.87× | ||
| 15 | El País | News | 47.87× | ||
| 16 | Multi-level marketing | Business & Career | 35.42× | ||
| 17 | Sexology | Kids & Family | 32.55× | ||
| 18 | Breastfeeding | Kids & Family | 31.59× | ||
| 19 | Papaya | Food & Beverages | 31.59× | ||
| 20 | Freeware | Technology & Electronics | 24.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 19.90× | |
| Travelling | THRILL | 18.61× | |
| Urban Lifestyle | OPEN | 3.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Social Media Usage | JOY | 0.87× | |
| Tradition | CONSERVATISM | 0.88× |
El Palacio de Hierro has an estimated audience of 6,053,993 people in Mexico, concentrated in State of Mexico and Distrito Federal.
56.1% of El Palacio de Hierro fans are female, 43.9% are male, with an average age of 33.6 years.
El Palacio de Hierro fans show strongest brand affinity for Costa Rica (585.4×), Shopping and fashion (266.16×), and Game consoles (129.25×) over the country average.
El Palacio de Hierro fans in Mexico are most concentrated in State of Mexico (reach ~4.5M), Distrito Federal (reach ~2M), and Jalisco (reach ~700K). These three regions account for the largest share of the active audience.
Beyond El Palacio de Hierro itself, the audience over-indexes on Shopping and fashion (266.16×), Game consoles (129.25×), Exfoliation (cosmetology) (277.86×), and Catholic Church (96.7×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for El Palacio de Hierro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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