Rascasse Audience Intelligence

El Palacio de Hierro Audience in United States

A data profile of the people who buy, follow and care about El Palacio de Hierro in United States — modelled from more than twelve digital signal sources. El Palacio de Hierro has an estimated audience of 4,634,789 people in United States.

#504among POI in United States#168in Shopping

The average El Palacio de Hierro fan in United States is 30.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Playa del Carmen, Hair Extensions, 7-Eleven, with strongest over-indexing on Playa del Carmen (17.25× the country average).

Demographically, the El Palacio de Hierro audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Family Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical El Palacio de Hierro fan in United States is balanced, around 30.1 years old, with strong Family Orientation tendencies and a notable affinity for Playa del Carmen.

Category: Shopping · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the El Palacio de Hierro profile in United States.

Audience size
4.6M
in United States
Gender
53.4%♀
46.6% male
Age
30.1
average years
Country rank
#7124
POI in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of El Palacio de Hierro fans

53.4% are female, 46.6% are male, average age 30.1.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for El Palacio de Hierro audience in United States
MetricValue
Female53.4%
Male46.6%
Average age30.1
Estimated audience size4,634,789
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the El Palacio de Hierro audience in United States
Age bracketShare%
16-1943%
20-2924%
30-3917%
40-4911%
50+5%
Fig. 04

Worldwide distribution

24.1%

of the worldwide El Palacio de Hierro audience comes from United States.

Worldwide audience distribution share by country for El Palacio de Hierro
CountryShare
Mexico31.4%
United States24.1%
Spain9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the El Palacio de Hierro audience in United States is strongest.

Fig. 05

Top regions by affinity

El Palacio de Hierro fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M2.56×
02California~1M2.07×
03New York~400K1.45×
04Nevada~60K1.45×
05Washington, District of Columbia~20K1.45×
06Illinois~200K1.30×
07Alaska~10K1.16×
08Arizona~100K1.15×
09Colorado~80K1.13×
10Massachusetts~100K1.11×
11North Dakota~10K1.10×
12Vermont~9K1.10×
13Florida~300K1.06×
14Montana~10K1.06×
15South Dakota~10K1.06×
16Rhode Island~20K1.04×
17Delaware~10K1.03×
18New Mexico~20K1.01×
19Maine~20K1.00×
20Washington~90K0.99×
21New Hampshire~20K0.99×
22Idaho~20K0.98×
23West Virginia~20K0.98×
24Hawaii~20K0.98×
25Virginia~100K0.96×
26Oregon~50K0.96×
27Arkansas~40K0.96×
28Utah~40K0.95×
29Nebraska~20K0.95×
30Mississippi~40K0.94×
31Kansas~30K0.94×
32New Jersey~100K0.91×
33Wisconsin~60K0.91×
34Iowa~30K0.91×
35Georgia~100K0.90×
36Oklahoma~50K0.89×
37Louisiana~50K0.88×
38Kentucky~50K0.88×
39Connecticut~40K0.88×
40Alabama~60K0.86×
41South Carolina~60K0.85×
42Michigan~100K0.84×
43Minnesota~60K0.84×
44Indiana~70K0.83×
45Missouri~60K0.83×
46Tennessee~80K0.82×
47Maryland~60K0.81×
48North Carolina~100K0.80×
49Ohio~100K0.74×
50Pennsylvania~100K0.72×
Fig. 06

Affinity by region

Affinity by region — El Palacio de Hierro, United States
0.72×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the El Palacio de Hierro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for El Palacio de Hierro audience
#·InterestCategoryAffinity×
01BoucheronFashion & Accessoires23.88×
02Playa del CarmenTravel & Leisure17.25×
03HuaweiTechnology & Electronics16.64×
04Google AnalyticsInternet & Social Media16.31×
05Luis MiguelMusic & Radio14.10×
06KaRoL GMusic & Radio12.38×
07Table tennisSports11.35×
08Jared LetoMovies & TV10.03×
09VolarisTravel & Leisure9.91×
10Jimmy ChooFashion & Accessoires9.18×
11High-net-worth individualBusiness & Career8.72×
12Family carCars & Mobility8.60×
13Buffalo SabresSports8.47×
14Hair ExtensionsBeauty & Wellness7.31×
15TokyoTravel & Leisure7.26×
16MilanTravel & Leisure6.29×
177-ElevenShopping5.73×
18Folk musicMusic & Radio4.67×
19MexicoTravel & Leisure4.62×
20Planet FitnessSports3.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the El Palacio de Hierro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by El Palacio de Hierro audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.53×
TraditionCONSERVATISM2.34×
Luxury OrientationPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by El Palacio de Hierro audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.63×
Quality AwarenessPREMIUM0.63×
Community OrientationOPEN0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does El Palacio de Hierro have in United States?

El Palacio de Hierro has an estimated audience of 4,634,789 people in United States, concentrated in California and Texas.

02

What is the gender split and age of El Palacio de Hierro fans?

53.4% of El Palacio de Hierro fans are female, 46.6% are male, with an average age of 30.1 years.

03

Which brands do El Palacio de Hierro fans like most?

El Palacio de Hierro fans show strongest brand affinity for Playa del Carmen (17.25×), Hair Extensions (7.31×), and 7-Eleven (5.73×) over the country average.

04

Where do El Palacio de Hierro fans live in United States?

El Palacio de Hierro fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do El Palacio de Hierro fans also like?

Beyond El Palacio de Hierro itself, the audience over-indexes on Hair Extensions (7.31×), 7-Eleven (5.73×), Mexico (4.62×), and Google Analytics (16.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See El Palacio de Hierro audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for El Palacio de Hierro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →