El Palacio de Hierro Audience in United States

El Palacio de Hierro logo

El Palacio de Hierro has an estimated audience of 4,634,789 people in United States. 53.4% are female, 46.6% are male, average age 30.1. Top regions: California, Texas, New York. Top brand affinities: Historic site, Product design, Stamp collecting, Nationality, Vocal harmony.

The average El Palacio de Hierro fan in United States is 30.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Product design, Stamp collecting, with strongest over-indexing on Historic site (81.25× the country average). Demographically, the El Palacio de Hierro audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI

Demographics of El Palacio de Hierro fans

Demographic split for El Palacio de Hierro audience in United States
MetricValue
Female53.4%
Male46.6%
Average age30.1
Estimated audience size4,634,789

Audience persona

The typical El Palacio de Hierro fan in United States is balanced, around 30.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for El Palacio de Hierro in United States
RegionReachAffinity
California1,112,6612.18×
Texas1,083,1072.72×
New York403,0211.56×
Florida314,5741×
Illinois219,9451.42×
Arizona125,7951.33×
Georgia114,6100.8×
Virginia110,0300.97×
New Jersey100,3230.85×
Washington97,1641.05×
North Carolina84,5460.61×
Michigan83,8240.69×
Colorado80,1461.1×
Nevada73,4851.64×
Ohio57,5390.4×
Pennsylvania55,9600.36×
Massachusetts50,3820.55×
Tennessee45,4300.49×
Oregon45,3420.85×
Minnesota39,7300.6×
Indiana39,4010.47×
Maryland38,1900.48×
Washington, District of Columbia35,4412.54×
Wisconsin34,7410.5×
Missouri32,2880.43×
Utah32,1930.78×
Arkansas31,7710.83×
South Carolina31,1070.45×
Louisiana28,2650.47×
Alabama27,9540.43×
Oklahoma27,6190.54×
Kansas25,7550.71×
New Mexico25,0131.08×
Mississippi23,8420.62×
Kentucky23,7830.41×
Iowa23,0120.6×
Connecticut19,8210.43×
West Virginia19,6830.91×
Alaska19,6421.98×
Idaho18,1760.78×
Hawaii17,3630.87×
Montana17,1221.33×
South Dakota16,9011.58×
North Dakota16,4561.73×
New Hampshire16,2180.89×
Wyoming15,9222.32×
Nebraska15,8810.68×
Rhode Island15,6601.06×
Maine15,6510.94×
Vermont15,4031.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for El Palacio de Hierro audience
BrandAffinityCategory
Historic site81.25×Arts & Culture
Product design20×Business & Career
Stamp collecting39.14×Home & Garden
Nationality6.29×Politics & Society
Vocal harmony12.49×Music & Radio
Bank account5.1×Business & Career
Mathcore15.58×Music & Radio
Kendra Scott4.49×Fashion & Accessoires
Home construction2.14×Home & Garden
Fairy godmother11.1×Literature
Hipster13.74×Politics & Society
Combat sport2.29×Sports
Grinch5.62×Movies & TV
Governor of Michigan10.28×Politics & Society
Lahaina, Hawaii21.72×Travel & Leisure
Kerala7.42×Travel & Leisure
Goop5.55×Internet & Social Media
Janitor6.36×Home & Garden
UK garage5.35×Music & Radio
Panama3.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by El Palacio de Hierro audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.66
Family OrientationCONSERVATISM2.29
Luxury OrientationPREMIUM1.86
Design AffinityPREMIUM1.63
Sports ActivityPOWER1.45
TravellingTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for El Palacio de Hierro
CountryShare
Mexico31.4%
United States24.1%
Spain9.8%

See El Palacio de Hierro audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does El Palacio de Hierro have in United States?

El Palacio de Hierro has an estimated audience of 4,634,789 people in United States, concentrated in California and Texas.

What is the gender split and age of El Palacio de Hierro fans?

53.4% of El Palacio de Hierro fans are female, 46.6% are male, with an average age of 30.1 years.

Which brands do El Palacio de Hierro fans like most?

El Palacio de Hierro fans show strongest brand affinity for Historic site (81.25×), Product design (20×), and Stamp collecting (39.14×) over the country average.

Where do El Palacio de Hierro fans live in United States?

El Palacio de Hierro fans in United States are most concentrated in California (reach 1,112,661), Texas (reach 1,083,107), and New York (reach 403,021). These three regions account for the largest share of the active audience.

What other brands do El Palacio de Hierro fans also like?

Beyond El Palacio de Hierro itself, the audience over-indexes on Product design (20×), Stamp collecting (39.14×), Nationality (6.29×), and Vocal harmony (12.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for El Palacio de Hierro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.