Huawei Audience in United States

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Huawei has an estimated audience of 1,856,028 people in United States. 36.8% are female, 63.2% are male, average age 35.4. Top regions: California, Texas, New York. Top brand affinities: Telecommunications equipment, Node.js, Xiaomi, Ars Technica, El Palacio de Hierro.

The average Huawei fan in United States is 35.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Telecommunications equipment, Node.js, Xiaomi, with strongest over-indexing on Telecommunications equipment (28.75× the country average). Demographically, the Huawei audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics

Demographics of Huawei fans

Demographic split for Huawei audience in United States
MetricValue
Female36.8%
Male63.2%
Average age35.4
Estimated audience size1,856,028

Audience persona

The typical Huawei fan in United States is more male, around 35.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Telecommunications equipment.

Top regions in United States

Top regions ranked by reach for Huawei in United States
RegionReachAffinity
California374,4731.83×
Texas236,1551.48×
New York178,9621.73×
Florida166,0511.32×
Illinois78,3671.27×
Georgia75,6181.32×
New Jersey71,6861.52×
Virginia58,9221.3×
North Carolina58,1221.04×
Pennsylvania57,9360.93×
Washington52,8311.42×
Massachusetts48,0761.31×
Ohio47,6900.83×
Maryland44,8231.4×
Michigan44,0390.91×
Arizona40,0911.06×
Tennessee34,3220.92×
Indiana30,6270.9×
Colorado29,2831×
South Carolina24,3400.87×
Missouri24,1820.81×
Minnesota24,0930.91×
Oregon23,6911.11×
Nevada21,3861.19×
Wisconsin20,7530.74×
Alabama20,6420.8×
Louisiana20,6350.86×
Connecticut19,5561.05×
Kentucky19,2550.83×
Oklahoma18,4270.89×
Utah16,6831×
Kansas12,8880.88×
Arkansas12,2330.8×
Iowa11,3020.74×
Mississippi11,2600.74×
Washington, District of Columbia10,8101.94×
Hawaii9,8981.24×
New Mexico7,7110.83×
Nebraska7,3670.79×
Idaho7,0260.75×
New Hampshire5,3930.74×
Rhode Island5,3240.9×
West Virginia5,0050.58×
Delaware4,5720.89×
Maine4,1550.62×
Alaska3,1840.8×
North Dakota2,8200.74×
South Dakota2,8180.66×
Montana2,7750.54×
Wyoming1,8840.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Huawei audience
BrandAffinityCategory
Telecommunications equipment28.75×Technology & Electronics
Node.js16.25×Technology & Electronics
Xiaomi36.85×Technology & Electronics
Ars Technica35×Technology & Electronics
El Palacio de Hierro16.64×Shopping
Apple Store8.95×Shopping
Personal digital assistant15.37×Technology & Electronics
Superman2.86×Movies & TV
Afrobeat5.64×Music & Radio
Semiconductor8.37×Technology & Electronics
Quinceañera (telenovela)6.38×Movies & TV
British Shorthair7.08×Pets & Animals
How to Train Your Dragon7.06×Literature
FIFA World Cup3.02×Sports
Engadget9.29×Technology & Electronics
C++6.26×Technology & Electronics
Food and drink1.7×Food & Beverages
TikTok2.25×Internet & Social Media
Ski mountaineering7.84×Sports
Google Maps2.82×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Huawei audience
TraitClusterScore
Luxury OrientationPREMIUM2.35
Risk AppetiteTHRILL2.3
Early Adopter MentalityPOWER2.05
LGBTQ+ IdentityOPEN1.83
Need for SecurityCONSERVATISM1.59
Social Media UsageJOY1.46

Worldwide distribution

Worldwide audience distribution share by country for Huawei
CountryShare
Mexico5.9%
India4.9%
China4.5%

See Huawei audiences in other countries

More Consumer electronics audiences in United States

Frequently asked questions

How many fans does Huawei have in United States?

Huawei has an estimated audience of 1,856,028 people in United States, concentrated in California and Texas.

What is the gender split and age of Huawei fans?

36.8% of Huawei fans are female, 63.2% are male, with an average age of 35.4 years.

Which brands do Huawei fans like most?

Huawei fans show strongest brand affinity for Telecommunications equipment (28.75×), Node.js (16.25×), and Xiaomi (36.85×) over the country average.

Where do Huawei fans live in United States?

Huawei fans in United States are most concentrated in California (reach 374,473), Texas (reach 236,155), and New York (reach 178,962). These three regions account for the largest share of the active audience.

What other brands do Huawei fans also like?

Beyond Huawei itself, the audience over-indexes on Node.js (16.25×), Xiaomi (36.85×), Ars Technica (35×), and El Palacio de Hierro (16.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Huawei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.