Rascasse Audience Intelligence

Telecommunications equipment Audience in United States

A data profile of the people who buy, follow and care about Telecommunications equipment in United States — modelled from more than twelve digital signal sources. Telecommunications equipment has an estimated audience of 8,459,651 people in United States.

#2617among Topic in United States#189in Technology & Electronics

The average Telecommunications equipment fan in United States is 45.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dropbox (service), Huawei, Xiaomi, with strongest over-indexing on Dropbox (service) (22.5× the country average).

Demographically, the Telecommunications equipment audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Telecommunications equipment fan in United States is more male, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for Dropbox (service).

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Telecommunications equipment profile in United States.

Audience size
8.5M
in United States
Gender
35.2%♀
64.8% male
Age
45.4
average years
Country rank
#4191
Topic in United States
Fig. 01

Search interest · 12-month trend

+356%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Telecommunications equipment fans

35.2% are female, 64.8% are male, average age 45.4.

Fig. 02

Gender split

35.2%
Female
64.8%
Male
Demographic split for Telecommunications equipment audience in United States
MetricValue
Female35.2%
Male64.8%
Average age45.4
Estimated audience size8,459,651
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Telecommunications equipment audience in United States
Age bracketShare%
16-198%
20-2913%
30-3918%
40-4925%
50+34%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Telecommunications equipment audience comes from United States.

Worldwide audience distribution share by country for Telecommunications equipment
CountryShare
United States11.5%
Mexico4.7%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Telecommunications equipment audience in United States is strongest.

Fig. 05

Top regions by affinity

Telecommunications equipment fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~400K1.33×
02Delaware~30K1.13×
03Vermont~20K1.12×
04North Dakota~20K1.11×
05Alaska~20K1.10×
06Hawaii~40K1.08×
07Idaho~50K1.06×
08South Dakota~20K1.06×
09West Virginia~40K1.05×
10Washington, District of Columbia~30K1.05×
11Colorado~100K1.04×
12Nebraska~40K1.03×
13Rhode Island~30K1.03×
14Mississippi~70K1.02×
15Montana~20K1.02×
16Arkansas~70K1.00×
17Kansas~70K1.00×
18New Mexico~40K1.00×
19Iowa~70K0.99×
20New Hampshire~30K0.99×
21Maine~30K0.99×
22Louisiana~100K0.97×
23Kentucky~100K0.97×
24Oklahoma~90K0.97×
25Nevada~80K0.97×
26Utah~70K0.97×
27Alabama~100K0.96×
28Oregon~90K0.96×
29Connecticut~80K0.96×
30Washington~200K0.95×
31South Carolina~100K0.95×
32Indiana~100K0.94×
33Missouri~100K0.94×
34Wisconsin~100K0.94×
35Minnesota~100K0.94×
36Tennessee~200K0.93×
37Maryland~100K0.93×
38Michigan~200K0.92×
39Arizona~200K0.92×
40Massachusetts~200K0.92×
41New Jersey~200K0.91×
42Virginia~200K0.91×
43California~800K0.90×
44Georgia~200K0.90×
45Ohio~200K0.90×
46North Carolina~200K0.90×
47Pennsylvania~300K0.88×
48New York~400K0.87×
49Texas~600K0.84×
50Florida~500K0.83×
Fig. 06

Affinity by region

Affinity by region — Telecommunications equipment, United States
0.83×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Telecommunications equipment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Telecommunications equipment audience
#·InterestCategoryAffinity×
01Mobile virtual network operatorTechnology & Electronics30.00×
02HuaweiTechnology & Electronics28.75×
03XiaomiTechnology & Electronics27.69×
04Dropbox (service)Technology & Electronics22.50×
05Mobile phone accessoriesTechnology & Electronics17.14×
06GizmodoTechnology & Electronics14.51×
07The VergeTechnology & Electronics9.61×
08Web serverTechnology & Electronics9.03×
09Elon MuskBusiness & Career7.50×
10Casino gamesGames7.14×
11NvidiaTechnology & Electronics5.73×
12Information securityBusiness & Career5.01×
13Family carCars & Mobility4.96×
14Food processingFood & Beverages4.23×
15Game consolesTechnology & Electronics2.46×
16Mobile gameGames2.40×
17United Parcel ServiceBusiness & Career2.37×
18RadioTechnology & Electronics2.17×
19Android (operating system)Technology & Electronics2.13×
20Mobile phonesTechnology & Electronics1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Telecommunications equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Telecommunications equipment audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.27×
PatriotismCONSERVATISM2.15×
Convenience OrientationPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Telecommunications equipment audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
Healthy LifestyleBALANCE0.71×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Telecommunications equipment have in United States?

Telecommunications equipment has an estimated audience of 8,459,651 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Telecommunications equipment fans?

35.2% of Telecommunications equipment fans are female, 64.8% are male, with an average age of 45.4 years.

03

Which brands do Telecommunications equipment fans like most?

Telecommunications equipment fans show strongest brand affinity for Dropbox (service) (22.5×), Huawei (28.75×), and Xiaomi (27.69×) over the country average.

04

Where do Telecommunications equipment fans live in United States?

Telecommunications equipment fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Telecommunications equipment fans also like?

Beyond Telecommunications equipment itself, the audience over-indexes on Huawei (28.75×), Xiaomi (27.69×), Mobile phone accessories (17.14×), and Web server (9.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Telecommunications equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Telecommunications equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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