Xiaomi Audience in United States

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Xiaomi has an estimated audience of 1,724,428 people in United States. 36.1% are female, 63.9% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Telecommunications equipment, Ars Technica, Huawei, Node.js, Semiconductor.

The average Xiaomi fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Telecommunications equipment, Ars Technica, Huawei, with strongest over-indexing on Telecommunications equipment (27.69× the country average). Demographically, the Xiaomi audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

Demographics of Xiaomi fans

Demographic split for Xiaomi audience in United States
MetricValue
Female36.1%
Male63.9%
Average age35.0
Estimated audience size1,724,428

Audience persona

The typical Xiaomi fan in United States is more male, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Telecommunications equipment.

Top regions in United States

Top regions ranked by reach for Xiaomi in United States
RegionReachAffinity
California363,5421.92×
Texas205,4641.39×
Florida182,8131.57×
New York169,0261.75×
Illinois71,0951.24×
New Jersey68,2221.56×
Georgia62,5411.18×
Virginia56,4051.34×
Pennsylvania55,2220.95×
Washington52,5671.52×
North Carolina51,1490.99×
Massachusetts46,2271.36×
Ohio43,5320.82×
Michigan42,7820.95×
Arizona34,4450.98×
Maryland33,6061.13×
Tennessee28,9080.84×
Indiana27,2440.86×
Colorado27,0000.99×
Oregon24,7261.25×
Missouri22,3170.8×
Minnesota21,5670.87×
South Carolina21,1250.81×
Nevada20,0231.2×
Wisconsin19,5530.75×
Connecticut18,8721.09×
Kentucky18,8130.87×
Louisiana17,8850.8×
Alabama17,2120.71×
Oklahoma16,4500.86×
Utah16,2841.05×
Iowa13,2130.93×
Kansas12,5580.92×
Arkansas11,1360.78×
Washington, District of Columbia10,8042.08×
Mississippi9,4940.67×
Hawaii7,6971.04×
Idaho7,1370.83×
Nebraska6,7250.78×
New Mexico6,5860.76×
New Hampshire5,4940.81×
Rhode Island5,0300.92×
West Virginia4,9360.61×
Maine4,2000.68×
Delaware3,9180.82×
Alaska2,8300.77×
Montana2,6370.55×
South Dakota2,4910.62×
North Dakota2,2260.63×
Vermont1,9650.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Xiaomi audience
BrandAffinityCategory
Telecommunications equipment27.69×Technology & Electronics
Ars Technica43.08×Technology & Electronics
Huawei40.11×Technology & Electronics
Node.js12.31×Technology & Electronics
Semiconductor10.57×Technology & Electronics
Superman2.64×Movies & TV
Engadget11.43×Technology & Electronics
GameStop5.1×Games
Personal digital assistant12.38×Technology & Electronics
Google Maps3.33×Internet & Social Media
Computer engineering7.66×Business & Career
TechCrunch9.03×Technology & Electronics
FIFA World Cup3.16×Sports
Digital Trends7.82×Technology & Electronics
Soccer2.63×Sports
Apple Store5.93×Shopping
Gizmodo10.43×Technology & Electronics
O'Reilly Auto Parts4.63×Cars & Mobility
Food and drink1.7×Food & Beverages
C++6.17×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Xiaomi audience
TraitClusterScore
Early Adopter MentalityPOWER3.19
Luxury OrientationPREMIUM1.98
LGBTQ+ IdentityOPEN1.9
DIY MentalityTHRILL1.75
Design AffinityPREMIUM1.56
TravellingTHRILL1.55

Worldwide distribution

Worldwide audience distribution share by country for Xiaomi
CountryShare
Brazil7.9%
India5.9%
Germany5.6%

See Xiaomi audiences in other countries

More Computer / hardware audiences in United States

Frequently asked questions

How many fans does Xiaomi have in United States?

Xiaomi has an estimated audience of 1,724,428 people in United States, concentrated in California and Texas.

What is the gender split and age of Xiaomi fans?

36.1% of Xiaomi fans are female, 63.9% are male, with an average age of 35.0 years.

Which brands do Xiaomi fans like most?

Xiaomi fans show strongest brand affinity for Telecommunications equipment (27.69×), Ars Technica (43.08×), and Huawei (40.11×) over the country average.

Where do Xiaomi fans live in United States?

Xiaomi fans in United States are most concentrated in California (reach 363,542), Texas (reach 205,464), and Florida (reach 182,813). These three regions account for the largest share of the active audience.

What other brands do Xiaomi fans also like?

Beyond Xiaomi itself, the audience over-indexes on Ars Technica (43.08×), Huawei (40.11×), Node.js (12.31×), and Semiconductor (10.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Xiaomi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.