TechCrunch Audience in United States

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TechCrunch has an estimated audience of 8,194,795 people in United States. 36.8% are female, 63.2% are male, average age 37.5. Top regions: California, New York, Texas. Top brand affinities: MySQL, OneDrive, Beauty, Small business software, Whole Foods Market.

The average TechCrunch fan in United States is 37.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include MySQL, OneDrive, Beauty, with strongest over-indexing on MySQL (7.61× the country average). Demographically, the TechCrunch audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Tech blog

Demographics of TechCrunch fans

Demographic split for TechCrunch audience in United States
MetricValue
Female36.8%
Male63.2%
Average age37.5
Estimated audience size8,194,795

Audience persona

The typical TechCrunch fan in United States is more male, around 37.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for MySQL.

Top regions in United States

Top regions ranked by reach for TechCrunch in United States
RegionReachAffinity
California3,259,4713.62×
New York1,328,7342.9×
Texas762,3401.08×
Florida487,5090.88×
Washington422,2802.57×
Illinois371,1901.36×
Massachusetts353,4092.19×
New Jersey329,2991.58×
Virginia295,5711.48×
Pennsylvania292,7301.06×
Georgia254,3611.01×
North Carolina231,6380.94×
Colorado186,4881.44×
Maryland180,4531.28×
Michigan170,8160.8×
Ohio156,5920.62×
Arizona147,0100.88×
Oregon137,8321.47×
Tennessee102,4170.62×
Connecticut102,1711.24×
Missouri95,9500.73×
Washington, District of Columbia89,7793.64×
Minnesota88,0000.75×
Utah82,1651.12×
Nevada80,8401.02×
Indiana80,7360.54×
Wisconsin69,6660.57×
South Carolina65,7530.53×
Louisiana53,5810.51×
Alabama49,3590.43×
Iowa48,8230.72×
Kansas46,6670.72×
Kentucky45,1200.44×
Oklahoma36,8940.41×
Idaho34,0400.83×
New Hampshire33,7711.05×
Arkansas33,5650.5×
Hawaii28,4240.81×
Rhode Island21,3300.82×
Nebraska21,2140.52×
Maine20,0870.68×
New Mexico19,0340.46×
Delaware18,9180.84×
Mississippi16,5490.25×
Montana13,6790.6×
Vermont12,1030.84×
West Virginia8,7640.23×
South Dakota7,0830.37×
Wyoming5,6300.46×
Alaska5,4020.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TechCrunch audience
BrandAffinityCategory
MySQL7.61×Technology & Electronics
OneDrive6.12×Technology & Electronics
Beauty1.5×Beauty & Wellness
Small business software11.78×Business & Career
Whole Foods Market1.93×Shopping
Chat GPT2.81×Technology & Electronics
WSJ.5.66×Business & Career
Manhattan2.38×Travel & Leisure
Google Drive1.76×Technology & Electronics
Gmail1.71×Internet & Social Media
Anime and manga fandom2.41×Literature
Google Docs1.61×Internet & Social Media
Communication design2.22×Business & Career
Self care1.69×Health
Roblox3.08×Games
Electronics1.55×Technology & Electronics
Twitch2×Games
Gemini2.07×Technology & Electronics
Anime convention2.11×Literature
Self-love1.72×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TechCrunch audience
TraitClusterScore
Early Adopter MentalityPOWER4.08
LGBTQ+ IdentityOPEN2.17
Luxury OrientationPREMIUM1.66
Convenience OrientationPREMIUM1.66
SustainabilityBALANCE1.49
Sports ActivityPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for TechCrunch
CountryShare
United States38.5%
India10.0%
Japan6.8%

See TechCrunch audiences in other countries

More Tech blog audiences in United States

Frequently asked questions

How many fans does TechCrunch have in United States?

TechCrunch has an estimated audience of 8,194,795 people in United States, concentrated in California and New York.

What is the gender split and age of TechCrunch fans?

36.8% of TechCrunch fans are female, 63.2% are male, with an average age of 37.5 years.

Which brands do TechCrunch fans like most?

TechCrunch fans show strongest brand affinity for MySQL (7.61×), OneDrive (6.12×), and Beauty (1.5×) over the country average.

Where do TechCrunch fans live in United States?

TechCrunch fans in United States are most concentrated in California (reach 3,259,471), New York (reach 1,328,734), and Texas (reach 762,340). These three regions account for the largest share of the active audience.

What other brands do TechCrunch fans also like?

Beyond TechCrunch itself, the audience over-indexes on OneDrive (6.12×), Beauty (1.5×), Small business software (11.78×), and Whole Foods Market (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TechCrunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.