Rascasse Audience Intelligence

TechCrunch Audience in United States

A data profile of the people who buy, follow and care about TechCrunch in United States — modelled from more than twelve digital signal sources. TechCrunch has an estimated audience of 8,211,356 people in United States.

#1among Tech blog in United States#117among Website / Newspaper / Magazine in United States#197in Technology & Electronics

The average TechCrunch fan in United States is 37.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include OneDrive, MySQL, Beauty, with strongest over-indexing on OneDrive (6.12× the country average).

Demographically, the TechCrunch audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TechCrunch fan in United States is more male, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for OneDrive.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Tech blog

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TechCrunch profile in United States.

Audience size
8.2M
in United States
Gender
36.8%♀
63.2% male
Age
37.5
average years
Country rank
#4328
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of TechCrunch

36.8% are female, 63.2% are male, average age 37.5.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for TechCrunch audience in United States
MetricValue
Female36.8%
Male63.2%
Average age37.5
Estimated audience size8,211,356
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the TechCrunch audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4918%
50+18%
Fig. 04

Worldwide distribution

38.1%

of the worldwide TechCrunch audience comes from United States.

Worldwide audience distribution share by country for TechCrunch
CountryShare
United States38.1%
India9.9%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TechCrunch audience in United States is strongest.

Fig. 05

Top regions by affinity

TechCrunch fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~80K3.11×
02California~2.5M3.05×
03New York~1M2.58×
04Washington~400K2.21×
05Massachusetts~300K1.81×
06New Jersey~300K1.43×
07South Dakota~30K1.42×
08Colorado~200K1.32×
09Virginia~300K1.30×
10Connecticut~100K1.27×
11Wyoming~20K1.24×
12Oregon~100K1.22×
13Illinois~300K1.19×
14Kansas~80K1.19×
15Maryland~200K1.12×
16Utah~80K1.09×
17Texas~700K1.06×
18Georgia~300K1.06×
19Pennsylvania~300K1.03×
20New Hampshire~30K1.02×
21Florida~600K0.99×
22Nevada~80K0.95×
23Delaware~20K0.94×
24North Carolina~200K0.92×
25Rhode Island~20K0.90×
26Vermont~10K0.90×
27Arizona~100K0.84×
28Idaho~30K0.84×
29Hawaii~30K0.83×
30Tennessee~100K0.81×
31Maine~20K0.80×
32Missouri~100K0.78×
33Alaska~10K0.78×
34Michigan~200K0.77×
35Montana~20K0.76×
36Mississippi~50K0.72×
37Minnesota~80K0.71×
38Louisiana~70K0.71×
39Iowa~50K0.71×
40Ohio~200K0.69×
41South Carolina~80K0.69×
42West Virginia~30K0.69×
43Nebraska~30K0.68×
44Alabama~80K0.67×
45Arkansas~40K0.66×
46New Mexico~30K0.66×
47Indiana~100K0.64×
48Kentucky~70K0.63×
49Wisconsin~80K0.62×
50Oklahoma~50K0.59×
Fig. 06

Affinity by region

Affinity by region — TechCrunch, United States
0.59×1.00×3.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TechCrunch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TechCrunch audience
#·InterestCategoryAffinity×
01Small business softwareBusiness & Career11.78×
02MySQLTechnology & Electronics7.61×
03OneDriveTechnology & Electronics6.12×
04WSJ.Business & Career5.66×
05RobloxGames3.08×
06Chat GPTTechnology & Electronics2.81×
07Anime and manga fandomLiterature2.41×
08ManhattanTravel & Leisure2.38×
09Communication designBusiness & Career2.22×
10Anime conventionLiterature2.11×
11GeminiTechnology & Electronics2.07×
12TwitchGames2.00×
13Whole Foods MarketShopping1.93×
14Google DriveTechnology & Electronics1.76×
15Self-loveHealth1.72×
16GmailInternet & Social Media1.71×
17Self careHealth1.69×
18Google DocsInternet & Social Media1.61×
19ElectronicsTechnology & Electronics1.55×
20BeautyBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TechCrunch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TechCrunch audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.63×
Design AffinityPREMIUM1.59×
Early Adopter MentalityPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TechCrunch audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.82×
Price SensitivityPREMIUM0.83×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TechCrunch have in United States?

TechCrunch has an estimated audience of 8,211,356 people in United States, concentrated in California and New York.

02

What is the gender split and age of TechCrunch fans?

36.8% of TechCrunch fans are female, 63.2% are male, with an average age of 37.5 years.

03

Which brands do TechCrunch fans like most?

TechCrunch fans show strongest brand affinity for OneDrive (6.12×), MySQL (7.61×), and Beauty (1.5×) over the country average.

04

Where do TechCrunch fans live in United States?

TechCrunch fans in United States are most concentrated in California (reach ~2.5M), New York (reach ~1M), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do TechCrunch fans also like?

Beyond TechCrunch itself, the audience over-indexes on MySQL (7.61×), Beauty (1.5×), Small business software (11.78×), and Whole Foods Market (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech blog audiences in United States

See TechCrunch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TechCrunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →