A data profile of the people who buy, follow and care about MySQL in United States — modelled from more than twelve digital signal sources. MySQL has an estimated audience of 6,037,941 people in United States.
The average MySQL fan in United States is 31.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Music, Sports, Entertainment, with strongest over-indexing on Music (2.96× the country average).
Demographically, the MySQL audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical MySQL fan in United States is more female, around 31.2 years old, with strong Career Orientation tendencies and a notable affinity for Music.
The key figures that characterise the MySQL profile in United States.
55.4% are female, 44.6% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 31.2 |
| Estimated audience size | 6,037,941 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide MySQL audience comes from United States.
| Country | Share |
|---|---|
| United States | 18.5% |
| Japan | 7.1% |
| China | 7.0% |
Where the MySQL audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Louisiana | ~200K | 2.33× | |
| 02 | California | ~1M | 1.69× | |
| 03 | Virginia | ~200K | 1.41× | |
| 04 | Washington, District of Columbia | ~30K | 1.38× | |
| 05 | New York | ~400K | 1.30× | |
| 06 | Washington | ~200K | 1.27× | |
| 07 | New Jersey | ~200K | 1.24× | |
| 08 | Massachusetts | ~100K | 1.21× | |
| 09 | Utah | ~60K | 1.15× | |
| 10 | Georgia | ~200K | 1.13× | |
| 11 | South Dakota | ~20K | 1.13× | |
| 12 | Wyoming | ~10K | 1.13× | |
| 13 | Maryland | ~100K | 1.12× | |
| 14 | Texas | ~600K | 1.07× | |
| 15 | Illinois | ~200K | 1.06× | |
| 16 | Tennessee | ~100K | 1.05× | |
| 17 | Missouri | ~100K | 1.04× | |
| 18 | Oregon | ~70K | 1.04× | |
| 19 | Florida | ~400K | 1.02× | |
| 20 | Kansas | ~50K | 1.02× | |
| 21 | Indiana | ~100K | 1.00× | |
| 22 | Connecticut | ~60K | 0.99× | |
| 23 | North Carolina | ~200K | 0.98× | |
| 24 | Michigan | ~200K | 0.98× | |
| 25 | Kentucky | ~70K | 0.98× | |
| 26 | Arizona | ~100K | 0.97× | |
| 27 | Idaho | ~30K | 0.97× | |
| 28 | New Hampshire | ~20K | 0.97× | |
| 29 | Pennsylvania | ~200K | 0.96× | |
| 30 | Colorado | ~90K | 0.95× | |
| 31 | Iowa | ~50K | 0.95× | |
| 32 | Delaware | ~20K | 0.94× | |
| 33 | Ohio | ~200K | 0.93× | |
| 34 | Nevada | ~50K | 0.93× | |
| 35 | Alabama | ~80K | 0.92× | |
| 36 | Rhode Island | ~20K | 0.92× | |
| 37 | Wisconsin | ~80K | 0.91× | |
| 38 | South Carolina | ~80K | 0.89× | |
| 39 | Arkansas | ~40K | 0.89× | |
| 40 | North Dakota | ~10K | 0.89× | |
| 41 | Minnesota | ~80K | 0.88× | |
| 42 | West Virginia | ~20K | 0.88× | |
| 43 | Oklahoma | ~60K | 0.87× | |
| 44 | Nebraska | ~30K | 0.86× | |
| 45 | Mississippi | ~40K | 0.85× | |
| 46 | Montana | ~10K | 0.82× | |
| 47 | Alaska | ~10K | 0.80× | |
| 48 | Maine | ~20K | 0.78× | |
| 49 | New Mexico | ~20K | 0.77× | |
| 50 | Hawaii | ~20K | 0.71× |
The strongest cross-interests of the MySQL audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walt Disney World | Travel & Leisure | 4.31× | ||
| 02 | Ultimate Fighting Championship | Sports | 4.16× | ||
| 03 | Popular music | Music & Radio | 4.10× | ||
| 04 | Career | Business & Career | 4.04× | ||
| 05 | Wildlife | Travel & Leisure | 3.83× | ||
| 06 | Sports | Sports | 2.97× | ||
| 07 | Music | Business & Career | 2.96× | ||
| 08 | Technology | Technology & Electronics | 2.96× | ||
| 09 | Entertainment | Movies & TV | 2.94× | ||
| 10 | Celebrity | Movies & TV | 2.86× | ||
| 11 | Arts and music | Arts & Culture | 2.74× | ||
| 12 | Outdoor recreation | Sports | 2.50× | ||
| 13 | Movies | Movies & TV | 2.46× | ||
| 14 | Live events | Music & Radio | 2.41× | ||
| 15 | Food and drink | Food & Beverages | 2.38× | ||
| 16 | Reading | Literature | 2.34× | ||
| 17 | Games | Games | 2.27× | ||
| 18 | Pets | Pets & Animals | 2.26× | ||
| 19 | Consumer electronics | Technology & Electronics | 2.25× | ||
| 20 | Food | Food & Beverages | 2.18× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.06× | |
| Urban Lifestyle | OPEN | 1.74× | |
| Healthy Lifestyle | BALANCE | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.64× | |
| Social Media Usage | JOY | 0.77× | |
| Quality Awareness | PREMIUM | 0.79× |
MySQL has an estimated audience of 6,037,941 people in United States, concentrated in California and Texas.
55.4% of MySQL fans are female, 44.6% are male, with an average age of 31.2 years.
MySQL fans show strongest brand affinity for Music (2.96×), Sports (2.97×), and Entertainment (2.94×) over the country average.
MySQL fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and New York (reach ~400K). These three regions account for the largest share of the active audience.
Beyond MySQL itself, the audience over-indexes on Sports (2.97×), Entertainment (2.94×), Arts and music (2.74×), and Popular music (4.1×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for MySQL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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