MySQL Audience in United States

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MySQL has an estimated audience of 6,037,941 people in United States. 55.4% are female, 44.6% are male, average age 31.2. Top regions: California, Texas, New York. Top brand affinities: Music, Sports, Entertainment, Arts and music, Popular music.

The average MySQL fan in United States is 31.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Music, Sports, Entertainment, with strongest over-indexing on Music (2.96× the country average). Demographically, the MySQL audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of MySQL fans

Demographic split for MySQL audience in United States
MetricValue
Female55.4%
Male44.6%
Average age31.2
Estimated audience size6,037,941

Audience persona

The typical MySQL fan in United States is more female, around 31.2 years old, with strong Need for Security tendencies and a notable affinity for Music.

Top regions in United States

Top regions ranked by reach for MySQL in United States
RegionReachAffinity
California1,129,8471.7×
Texas649,7611.25×
New York448,7001.33×
Florida391,4900.96×
Virginia255,4611.74×
Georgia230,7551.24×
Illinois229,2451.14×
New Jersey223,1001.45×
Pennsylvania199,2910.98×
North Carolina193,8681.07×
Washington184,5021.52×
Massachusetts176,8681.49×
Ohio175,2580.94×
Michigan168,5541.07×
Arizona130,4881.06×
Maryland129,3341.25×
Indiana109,8071×
Missouri105,5161.08×
Tennessee104,6700.86×
Colorado101,7841.07×
Oregon86,2831.25×
Wisconsin84,6120.93×
Minnesota82,9560.96×
South Carolina76,1570.84×
Alabama74,3680.88×
Utah70,4131.3×
Connecticut61,2521.01×
Kentucky59,2100.78×
Louisiana55,3390.71×
Oklahoma55,0490.82×
Nevada52,0320.89×
Iowa49,0130.99×
Kansas48,9561.03×
Arkansas40,5980.82×
Mississippi33,2230.67×
Washington, District of Columbia31,5541.74×
Nebraska26,5180.88×
Idaho26,0750.86×
New Hampshire24,2201.02×
West Virginia20,3680.72×
New Mexico19,2270.63×
Hawaii18,3760.71×
Rhode Island17,7700.92×
Maine16,2870.75×
Delaware15,0890.91×
Montana9,4630.56×
Vermont8,8750.84×
North Dakota8,3210.67×
South Dakota8,2480.59×
Alaska7,7380.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MySQL audience
BrandAffinityCategory
Music2.96×Business & Career
Sports2.97×Sports
Entertainment2.94×Movies & TV
Arts and music2.74×Arts & Culture
Popular music4.1×Music & Radio
Food and drink2.38×Food & Beverages
Movies2.46×Movies & TV
Career4.04×Business & Career
Wildlife3.83×Travel & Leisure
Walt Disney World4.31×Travel & Leisure
Outdoor recreation2.5×Sports
Reading2.34×Literature
Live events2.41×Music & Radio
Celebrity2.86×Movies & TV
Consumer electronics2.25×Technology & Electronics
Food2.18×Food & Beverages
Games2.27×Games
Technology2.96×Technology & Electronics
Pets2.26×Pets & Animals
Rugby league3.98×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MySQL audience
TraitClusterScore
Need for SecurityCONSERVATISM6.3
Early Adopter MentalityPOWER3.52
Career OrientationPOWER2.15
Convenience OrientationPREMIUM1.74
LGBTQ+ IdentityOPEN1.67
Risk AppetiteTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for MySQL
CountryShare
United States18.5%
Japan7.1%
China7.0%

See MySQL audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does MySQL have in United States?

MySQL has an estimated audience of 6,037,941 people in United States, concentrated in California and Texas.

What is the gender split and age of MySQL fans?

55.4% of MySQL fans are female, 44.6% are male, with an average age of 31.2 years.

Which brands do MySQL fans like most?

MySQL fans show strongest brand affinity for Music (2.96×), Sports (2.97×), and Entertainment (2.94×) over the country average.

Where do MySQL fans live in United States?

MySQL fans in United States are most concentrated in California (reach 1,129,847), Texas (reach 649,761), and New York (reach 448,700). These three regions account for the largest share of the active audience.

What other brands do MySQL fans also like?

Beyond MySQL itself, the audience over-indexes on Sports (2.97×), Entertainment (2.94×), Arts and music (2.74×), and Popular music (4.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MySQL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.