Rascasse Audience Intelligence

Career Audience in United States

A data profile of the people who buy, follow and care about Career in United States — modelled from more than twelve digital signal sources. Career has an estimated audience of 57,922,085 people in United States.

#236among Topic in United States#52in Business & Career

The average Career fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Real property, Employment website, with strongest over-indexing on Planet Fitness (1.84× the country average).

Demographically, the Career audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Career fan in United States is balanced, around 40.0 years old, with strong Career Orientation tendencies and a notable affinity for Planet Fitness.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Career profile in United States.

Audience size
57.9M
in United States
Gender
53.8%♀
46.2% male
Age
40.0
average years
Country rank
#317
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Career fans

53.8% are female, 46.2% are male, average age 40.0.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Career audience in United States
MetricValue
Female53.8%
Male46.2%
Average age40.0
Estimated audience size57,922,085
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Career audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3918%
40-4920%
50+24%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Career audience comes from United States.

Worldwide audience distribution share by country for Career
CountryShare
United States26.2%
Japan6.1%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Career audience in United States is strongest.

Fig. 05

Top regions by affinity

Career fans by region: top regions in United States
#RegionReachAffinity×
01Texas~7M1.43×
02Mississippi~700K1.41×
03Georgia~2.5M1.30×
04Arkansas~600K1.24×
05North Carolina~2M1.23×
06Louisiana~900K1.23×
07South Carolina~1M1.17×
08California~7.5M1.16×
09Florida~4.5M1.16×
10Alabama~900K1.15×
11Arizona~1.5M1.14×
12Nevada~600K1.13×
13Virginia~1.5M1.11×
14Indiana~1M1.11×
15Tennessee~1.5M1.10×
16Oklahoma~700K1.10×
17New Mexico~300K1.10×
18Maryland~1M1.08×
19Illinois~2M1.06×
20Kansas~500K1.04×
21Washington~1M1.03×
22Missouri~1M1.02×
23Nebraska~300K1.01×
24New York~3M1.00×
25Kentucky~700K1.00×
26Pennsylvania~2M0.98×
27Washington, District of Columbia~200K0.98×
28New Jersey~1.5M0.97×
29Ohio~1.5M0.96×
30Delaware~200K0.96×
31North Dakota~100K0.96×
32Michigan~1.5M0.94×
33Connecticut~500K0.94×
34West Virginia~300K0.94×
35Minnesota~800K0.92×
36Iowa~400K0.92×
37Hawaii~200K0.92×
38Utah~500K0.91×
39Colorado~800K0.90×
40Idaho~300K0.89×
41South Dakota~100K0.89×
42Wisconsin~800K0.88×
43Oregon~600K0.86×
44Alaska~100K0.84×
45Massachusetts~900K0.83×
46Wyoming~70K0.83×
47Rhode Island~200K0.82×
48Montana~100K0.72×
49New Hampshire~200K0.69×
50Maine~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Career, United States
0.68×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Career audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Career audience
#·InterestCategoryAffinity×
01MySQLTechnology & Electronics4.04×
02Employment websiteBusiness & Career3.06×
03Entry-level jobBusiness & Career2.72×
04Food storageHome & Garden2.66×
05Machine learningBusiness & Career2.48×
06Job fairBusiness & Career2.36×
07Diaper bagKids & Family2.13×
08Real propertyHome & Garden2.09×
09Career developmentBusiness & Career1.98×
10Software engineeringBusiness & Career1.98×
11HormoneHealth1.91×
12Planet FitnessSports1.84×
13DentistryBusiness & Career1.80×
14Made in USABusiness & Career1.70×
15MetaphysicsBusiness & Career1.69×
16Master of Business AdministrationBusiness & Career1.65×
17Staples (Canada)Business & Career1.57×
18Ace HardwareHome & Garden1.54×
19LinuxTechnology & Electronics1.52×
20Talk radioMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Career audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Career audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.58×
Need for SecurityCONSERVATISM1.31×
Community OrientationOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Career audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Luxury OrientationPREMIUM0.80×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Career have in United States?

Career has an estimated audience of 57,922,085 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Career fans?

53.8% of Career fans are female, 46.2% are male, with an average age of 40.0 years.

03

Which brands do Career fans like most?

Career fans show strongest brand affinity for Planet Fitness (1.84×), Real property (2.09×), and Employment website (3.06×) over the country average.

04

Where do Career fans live in United States?

Career fans in United States are most concentrated in California (reach ~7.5M), Texas (reach ~7M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Career fans also like?

Beyond Career itself, the audience over-indexes on Real property (2.09×), Employment website (3.06×), Dentistry (1.8×), and Diaper bag (2.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Career audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Career. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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