Career Audience in United States

Career logo

Career has an estimated audience of 57,922,085 people in United States. 53.8% are female, 46.2% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Jesse Plemons, Nebraska Cornhuskers football, Kendra Scott, Cam Ward, Queens College, City University of New York.

The average Career fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jesse Plemons, Nebraska Cornhuskers football, Kendra Scott, with strongest over-indexing on Jesse Plemons (2.73× the country average). Demographically, the Career audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Career Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Career fans

Demographic split for Career audience in United States
MetricValue
Female53.8%
Male46.2%
Average age40.0
Estimated audience size57,922,085

Audience persona

The typical Career fan in United States is balanced, around 40.0 years old, with strong Career Orientation tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Career in United States
RegionReachAffinity
California7,859,5931.23×
Texas6,955,2331.4×
Florida4,991,5911.27×
New York3,375,3701.04×
Georgia2,410,0961.35×
Illinois2,109,9201.09×
North Carolina2,070,1711.19×
Pennsylvania1,935,6400.99×
Ohio1,715,0810.96×
Virginia1,626,3641.15×
Michigan1,490,2140.98×
New Jersey1,454,3100.99×
Arizona1,425,2881.21×
Washington1,316,8211.13×
Tennessee1,284,0131.11×
Maryland1,091,2921.1×
Indiana1,078,4701.02×
South Carolina1,030,5461.18×
Massachusetts1,017,2540.89×
Missouri955,6231.02×
Alabama911,9811.13×
Colorado886,5200.97×
Louisiana832,3421.11×
Minnesota798,2700.96×
Wisconsin777,5140.89×
Kentucky700,3750.96×
Oklahoma683,4131.06×
Nevada676,2461.21×
Oregon614,6270.93×
Mississippi601,3381.26×
Connecticut562,0660.97×
Arkansas528,4441.11×
Utah490,8720.95×
Kansas453,5790.99×
Iowa437,6620.92×
New Mexico298,5141.03×
Nebraska280,5950.97×
Idaho257,7120.89×
West Virginia249,5580.93×
Hawaii216,3590.87×
Washington, District of Columbia188,8541.08×
New Hampshire157,8680.69×
Rhode Island153,0800.83×
Delaware141,6770.89×
Maine128,4500.62×
Montana107,8480.67×
North Dakota107,4610.9×
South Dakota104,3770.78×
Alaska92,9210.75×
Wyoming66,2070.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Career audience
BrandAffinityCategory
Jesse Plemons2.73×Movies & TV
Nebraska Cornhuskers football2.54×Sports
Kendra Scott1.82×Fashion & Accessoires
Cam Ward2.05×Sports
Queens College, City University of New York3.7×Business & Career
Urban horticulture1.74×Home & Garden
Staycation1.52×Home & Garden
Charlamagne Tha God4.35×Movies & TV
Grammarly1.91×Business & Career
Glossier2.16×Beauty & Wellness
Nipsey Hussle2.34×Music & Radio
Jaws2.14×Movies & TV
Home staging2.05×Home & Garden
Mangaka1.59×Literature
Kento Yamazaki3.94×Movies & TV
Keeper (password manager)2.28×Technology & Electronics
Jeep Wagoneer1.89×Cars & Mobility
Halsey, Oregon2.39×Travel & Leisure
Manual labour1.82×Business & Career
Cleveland Clinic1.62×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Career audience
TraitClusterScore
Career OrientationPOWER1.21
Social Media UsageJOY1.13
ExtroversionTHRILL1.11
Price SensitivityPREMIUM1.05
Family OrientationCONSERVATISM1.03
Need for SecurityCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for Career
CountryShare
United States26.2%
Japan6.1%
India5.9%

See Career audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Career have in United States?

Career has an estimated audience of 57,922,085 people in United States, concentrated in California and Texas.

What is the gender split and age of Career fans?

53.8% of Career fans are female, 46.2% are male, with an average age of 40.0 years.

Which brands do Career fans like most?

Career fans show strongest brand affinity for Jesse Plemons (2.73×), Nebraska Cornhuskers football (2.54×), and Kendra Scott (1.82×) over the country average.

Where do Career fans live in United States?

Career fans in United States are most concentrated in California (reach 7,859,593), Texas (reach 6,955,233), and Florida (reach 4,991,591). These three regions account for the largest share of the active audience.

What other brands do Career fans also like?

Beyond Career itself, the audience over-indexes on Nebraska Cornhuskers football (2.54×), Kendra Scott (1.82×), Cam Ward (2.05×), and Queens College, City University of New York (3.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Career. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.