Rascasse Audience Intelligence

Food storage Audience in United States

A data profile of the people who buy, follow and care about Food storage in United States — modelled from more than twelve digital signal sources. Food storage has an estimated audience of 7,079,490 people in United States.

#2999among Topic in United States#356in Home & Garden

The average Food storage fan in United States is 34.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Music, Sports, Arts and music, with strongest over-indexing on Music (3.03× the country average).

Demographically, the Food storage audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Food storage fan in United States is more female, around 34.0 years old, with strong Career Orientation tendencies and a notable affinity for Music.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food storage profile in United States.

Audience size
7.1M
in United States
Gender
60.9%♀
39.1% male
Age
34.0
average years
Country rank
#4966
Topic in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food storage fans

60.9% are female, 39.1% are male, average age 34.0.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Food storage audience in United States
MetricValue
Female60.9%
Male39.1%
Average age34.0
Estimated audience size7,079,490
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Food storage audience in United States
Age bracketShare%
16-1938%
20-2919%
30-3913%
40-4913%
50+16%
Fig. 04

Worldwide distribution

41.0%

of the worldwide Food storage audience comes from United States.

Worldwide audience distribution share by country for Food storage
CountryShare
United States41.0%
United Kingdom6.2%
Japan3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food storage audience in United States is strongest.

Fig. 05

Top regions by affinity

Food storage fans by region: top regions in United States
#RegionReachAffinity×
01Utah~300K5.08×
02Idaho~80K2.23×
03Arizona~200K1.22×
04Wyoming~10K1.16×
05Oregon~90K1.11×
06Kansas~60K1.08×
07Washington~100K1.03×
08Nevada~70K1.03×
09Montana~20K1.03×
10Arkansas~60K1.02×
11Oklahoma~80K1.01×
12Mississippi~60K0.99×
13Nebraska~30K0.98×
14North Dakota~10K0.97×
15South Dakota~20K0.96×
16Alaska~10K0.96×
17Ohio~200K0.95×
18Maine~20K0.95×
19Tennessee~100K0.94×
20Missouri~100K0.94×
21Colorado~100K0.94×
22Alabama~90K0.94×
23West Virginia~30K0.94×
24Hawaii~30K0.94×
25Virginia~200K0.93×
26Iowa~50K0.93×
27New Mexico~30K0.92×
28North Carolina~200K0.91×
29Kentucky~80K0.90×
30South Carolina~100K0.89×
31New Hampshire~20K0.89×
32Delaware~20K0.89×
33Indiana~100K0.88×
34Maryland~100K0.88×
35Minnesota~90K0.88×
36Louisiana~80K0.87×
37Rhode Island~20K0.87×
38Illinois~200K0.85×
39Michigan~200K0.85×
40Wisconsin~90K0.85×
41Washington, District of Columbia~20K0.84×
42Texas~500K0.82×
43Georgia~200K0.82×
44Connecticut~60K0.81×
45Florida~400K0.80×
46Pennsylvania~200K0.80×
47California~600K0.78×
48New York~300K0.78×
49Massachusetts~100K0.76×
50New Jersey~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Food storage, United States
0.72×1.00×5.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food storage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food storage audience
#·InterestCategoryAffinity×
01ExxonCars & Mobility7.32×
02Ultimate Fighting ChampionshipSports4.40×
03MenardsHome & Garden4.30×
04Popular musicMusic & Radio4.08×
05Walt Disney WorldTravel & Leisure3.86×
06WildlifeTravel & Leisure3.51×
07MusicBusiness & Career3.03×
08SportsSports2.95×
09EntertainmentMovies & TV2.90×
10Arts and musicArts & Culture2.81×
11CelebrityMovies & TV2.60×
12MoviesMovies & TV2.57×
13ReadingLiterature2.45×
14Outdoor recreationSports2.44×
15Live eventsMusic & Radio2.42×
16Food and drinkFood & Beverages2.41×
17GamesGames2.38×
18FoodFood & Beverages2.29×
19Consumer electronicsTechnology & Electronics2.27×
20PetsPets & Animals2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food storage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food storage audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.78×
Convenience OrientationPREMIUM1.78×
Urban LifestyleOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food storage audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.56×
Risk AppetiteTHRILL0.60×
Quality AwarenessPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food storage have in United States?

Food storage has an estimated audience of 7,079,490 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Food storage fans?

60.9% of Food storage fans are female, 39.1% are male, with an average age of 34.0 years.

03

Which brands do Food storage fans like most?

Food storage fans show strongest brand affinity for Music (3.03×), Sports (2.95×), and Arts and music (2.81×) over the country average.

04

Where do Food storage fans live in United States?

Food storage fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Food storage fans also like?

Beyond Food storage itself, the audience over-indexes on Sports (2.95×), Arts and music (2.81×), Popular music (4.08×), and Entertainment (2.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Food storage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Food storage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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