Food storage Audience in United States

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Food storage has an estimated audience of 7,079,490 people in United States. 60.9% are female, 39.1% are male, average age 34.0. Top regions: California, Texas, Florida. Top brand affinities: Music, Sports, Arts and music, Popular music, Entertainment.

The average Food storage fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Music, Sports, Arts and music, with strongest over-indexing on Music (3.03× the country average). Demographically, the Food storage audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Food storage fans

Demographic split for Food storage audience in United States
MetricValue
Female60.9%
Male39.1%
Average age34.0
Estimated audience size7,079,490

Audience persona

The typical Food storage fan in United States is more female, around 34.0 years old, with strong Sustainability tendencies and a notable affinity for Music.

Top regions in United States

Top regions ranked by reach for Food storage in United States
RegionReachAffinity
California608,7840.78×
Texas504,5720.83×
Florida368,6270.77×
Utah341,5435.39×
New York312,7250.79×
Ohio215,3110.99×
North Carolina200,8710.94×
Illinois199,4910.85×
Arizona193,6791.34×
Virginia174,8331.01×
Georgia173,1970.79×
Pennsylvania172,5530.72×
Washington157,2141.11×
Michigan144,4840.78×
Tennessee135,7410.96×
New Jersey119,5020.66×
Maryland109,1170.9×
Colorado108,4800.97×
Indiana106,8360.83×
Oregon101,3891.25×
Missouri100,7330.88×
Massachusetts98,0810.7×
South Carolina93,2280.88×
Idaho93,1412.62×
Alabama89,8820.91×
Oklahoma85,2391.08×
Minnesota82,5170.81×
Wisconsin81,9990.77×
Kentucky77,5570.87×
Louisiana74,0660.81×
Nevada73,7641.08×
Kansas66,3431.19×
Mississippi59,8541.03×
Arkansas59,7521.02×
Iowa53,1550.91×
Connecticut50,0670.71×
Nebraska35,3471×
New Mexico29,4380.83×
West Virginia28,0170.85×
Hawaii24,7150.81×
Maine20,6580.81×
Montana20,3851.04×
New Hampshire20,1470.72×
Washington, District of Columbia13,8900.65×
Rhode Island13,3750.59×
North Dakota12,7770.88×
Delaware12,7040.65×
South Dakota12,6850.78×
Wyoming11,9501.14×
Alaska10,1670.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food storage audience
BrandAffinityCategory
Music3.03×Business & Career
Sports2.95×Sports
Arts and music2.81×Arts & Culture
Popular music4.08×Music & Radio
Entertainment2.9×Movies & TV
Movies2.57×Movies & TV
Food and drink2.41×Food & Beverages
Reading2.45×Literature
Live events2.42×Music & Radio
Food2.29×Food & Beverages
Outdoor recreation2.44×Sports
Games2.38×Games
Consumer electronics2.27×Technology & Electronics
Wildlife3.51×Travel & Leisure
Ultimate Fighting Championship4.4×Sports
Walt Disney World3.86×Travel & Leisure
Pets2.2×Pets & Animals
Menards4.3×Home & Garden
Exxon7.32×Cars & Mobility
Celebrity2.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food storage audience
TraitClusterScore
SustainabilityBALANCE1.65
Family OrientationCONSERVATISM1.6
DIY MentalityTHRILL1.57
Convenience OrientationPREMIUM1.5
Price SensitivityPREMIUM1.49
IndividualismJOY1.38

Worldwide distribution

Worldwide audience distribution share by country for Food storage
CountryShare
United States41.0%
United Kingdom6.2%
Japan3.6%

See Food storage audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Food storage have in United States?

Food storage has an estimated audience of 7,079,490 people in United States, concentrated in California and Texas.

What is the gender split and age of Food storage fans?

60.9% of Food storage fans are female, 39.1% are male, with an average age of 34.0 years.

Which brands do Food storage fans like most?

Food storage fans show strongest brand affinity for Music (3.03×), Sports (2.95×), and Arts and music (2.81×) over the country average.

Where do Food storage fans live in United States?

Food storage fans in United States are most concentrated in California (reach 608,784), Texas (reach 504,572), and Florida (reach 368,627). These three regions account for the largest share of the active audience.

What other brands do Food storage fans also like?

Beyond Food storage itself, the audience over-indexes on Sports (2.95×), Arts and music (2.81×), Popular music (4.08×), and Entertainment (2.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food storage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.