Food storage Audience in Germany
Food storage has an estimated audience of 409,873 people in Germany. 58.9% are female, 41.1% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: spicy food, Venezuela national football team, Food preservation, Food storage container, Shelf (storage).
The average Food storage fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include spicy food, Venezuela national football team, Food preservation, with strongest over-indexing on spicy food (16.69× the country average). Demographically, the Food storage audience skews more female with an average age of 39.5, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Food storage fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 39.5 |
| Estimated audience size | 409,873 |
Audience persona
The typical Food storage fan in Germany is more female, around 39.5 years old, with strong DIY Mentality tendencies and a notable affinity for spicy food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 22,628 | 0.25× |
| Hessen | 22,214 | 0.71× |
| Bayern | 20,227 | 0.31× |
| Berlin | 18,090 | 0.99× |
| Thüringen | 17,322 | 1.66× |
| Baden-Württemberg | 16,204 | 0.29× |
| Niedersachsen | 14,038 | 0.35× |
| Sachsen-Anhalt | 12,811 | 1.21× |
| Brandenburg | 11,994 | 0.94× |
| Rheinland-Pfalz | 11,917 | 0.58× |
| Bremen | 11,603 | 3.31× |
| Sachsen | 10,863 | 0.54× |
| Mecklenburg-Vorpommern | 10,813 | 1.38× |
| Saarland | 10,372 | 2.06× |
| Schleswig-Holstein | 10,206 | 0.69× |
| Hamburg | 6,716 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| spicy food | 16.69× | Food & Beverages |
| Venezuela national football team | 47.03× | Sports |
| Food preservation | 16.67× | Food & Beverages |
| Food storage container | 26.59× | Home & Garden |
| Shelf (storage) | 12.43× | Home & Garden |
| Bandsaw | 38.67× | Home & Garden |
| Lunch box | 19.88× | Home & Garden |
| Netto Marken-Discount | 2.16× | Shopping |
| Kaufland | 2.06× | Shopping |
| Discount stores | 1.77× | Shopping |
| REWE | 1.9× | Shopping |
| Tupperware | 7.19× | Home & Garden |
| Rossmann | 2.17× | Shopping |
| Nutrient | 2.98× | Food & Beverages |
| Food industry | 5.26× | Food & Beverages |
| Edeka | 1.86× | Shopping |
| Self storage | 7.82× | Home & Garden |
| Tchibo | 2.55× | Shopping |
| Beirut | 4.89× | Travel & Leisure |
| Aral AG | 1.95× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.29 |
| Family Orientation | CONSERVATISM | 2 |
| Sustainability | BALANCE | 1.92 |
| Price Sensitivity | PREMIUM | 1.7 |
| Design Affinity | PREMIUM | 1.68 |
| Quality Awareness | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.0% |
| United Kingdom | 6.2% |
| Japan | 3.6% |
See Food storage audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Food storage have in Germany?
Food storage has an estimated audience of 409,873 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Food storage fans?
58.9% of Food storage fans are female, 41.1% are male, with an average age of 39.5 years.
Which brands do Food storage fans like most?
Food storage fans show strongest brand affinity for spicy food (16.69×), Venezuela national football team (47.03×), and Food preservation (16.67×) over the country average.
Where do Food storage fans live in Germany?
Food storage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 22,628), Hessen (reach 22,214), and Bayern (reach 20,227). These three regions account for the largest share of the active audience.
What other brands do Food storage fans also like?
Beyond Food storage itself, the audience over-indexes on Venezuela national football team (47.03×), Food preservation (16.67×), Food storage container (26.59×), and Shelf (storage) (12.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Food storage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.