Rascasse Audience Intelligence

Food storage Audience in Germany

A data profile of the people who buy, follow and care about Food storage in Germany — modelled from more than twelve digital signal sources. Food storage has an estimated audience of 409,873 people in Germany.

#5205among Topic in Germany#715in Home & Garden

The average Food storage fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include spicy food, Venezuela national football team, Food preservation, with strongest over-indexing on spicy food (16.69× the country average).

Demographically, the Food storage audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Food storage fan in Germany is more female, around 39.5 years old, with strong Convenience Orientation tendencies and a notable affinity for spicy food.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food storage profile in Germany.

Audience size
410K
in Germany
Gender
58.9%♀
41.1% male
Age
39.5
average years
Country rank
#13755
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food storage fans

58.9% are female, 41.1% are male, average age 39.5.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Food storage audience in Germany
MetricValue
Female58.9%
Male41.1%
Average age39.5
Estimated audience size409,873
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Food storage audience in Germany
Age bracketShare%
16-1923%
20-2915%
30-3918%
40-4921%
50+23%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Food storage audience comes from Germany.

Worldwide audience distribution share by country for Food storage
CountryShare
United States41.0%
United Kingdom6.2%
Japan3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food storage audience in Germany is strongest.

Fig. 05

Top regions by affinity

Food storage fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.44×
02Saarland~6K1.19×
03Thüringen~10K1.15×
04Mecklenburg-Vorpommern~8K1.07×
05Sachsen-Anhalt~10K1.04×
06Brandenburg~10K0.99×
07Berlin~20K0.98×
08Schleswig-Holstein~10K0.95×
09Hamburg~9K0.95×
10Rheinland-Pfalz~20K0.93×
11Sachsen~20K0.92×
12Hessen~30K0.89×
13Niedersachsen~30K0.86×
14Baden-Württemberg~50K0.83×
15Bayern~50K0.80×
16Nordrhein-Westfalen~70K0.76×
Fig. 06

Affinity by region

Affinity by region — Food storage, Germany
0.76×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food storage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food storage audience
#·InterestCategoryAffinity×
01Venezuela national football teamSports47.03×
02BandsawHome & Garden38.67×
03Food storage containerHome & Garden26.59×
04Lunch boxHome & Garden19.88×
05spicy foodFood & Beverages16.69×
06Food preservationFood & Beverages16.67×
07Shelf (storage)Home & Garden12.43×
08Self storageHome & Garden7.82×
09TupperwareHome & Garden7.19×
10Food industryFood & Beverages5.26×
11BeirutTravel & Leisure4.89×
12NutrientFood & Beverages2.98×
13TchiboShopping2.55×
14RossmannShopping2.17×
15Netto Marken-DiscountShopping2.16×
16FreewareTechnology & Electronics2.13×
17KauflandShopping2.06×
18REWEShopping1.90×
19EdekaShopping1.86×
20Discount storesShopping1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food storage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food storage audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.51×
Price SensitivityPREMIUM1.79×
IndulgenceJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food storage audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.05×
Sports ActivityPOWER1.06×
Risk AppetiteTHRILL1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food storage have in Germany?

Food storage has an estimated audience of 409,873 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Food storage fans?

58.9% of Food storage fans are female, 41.1% are male, with an average age of 39.5 years.

03

Which brands do Food storage fans like most?

Food storage fans show strongest brand affinity for spicy food (16.69×), Venezuela national football team (47.03×), and Food preservation (16.67×) over the country average.

04

Where do Food storage fans live in Germany?

Food storage fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Food storage fans also like?

Beyond Food storage itself, the audience over-indexes on Venezuela national football team (47.03×), Food preservation (16.67×), Food storage container (26.59×), and Shelf (storage) (12.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Food storage audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Food storage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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