Rascasse Audience Intelligence

Lunch box Audience in Germany

A data profile of the people who buy, follow and care about Lunch box in Germany — modelled from more than twelve digital signal sources. Lunch box has an estimated audience of 258,468 people in Germany.

#6618among Topic in Germany#914in Home & Garden

The average Lunch box fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jeremy Irons, Islands (restaurant), Bed and breakfast, with strongest over-indexing on Jeremy Irons (53.39× the country average).

Demographically, the Lunch box audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lunch box fan in Germany is more female, around 39.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Jeremy Irons.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lunch box profile in Germany.

Audience size
258K
in Germany
Gender
69.9%♀
30.1% male
Age
39.1
average years
Country rank
#19231
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lunch box fans

69.9% are female, 30.1% are male, average age 39.1.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Lunch box audience in Germany
MetricValue
Female69.9%
Male30.1%
Average age39.1
Estimated audience size258,468
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Lunch box audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3923%
40-4919%
50+19%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Lunch box audience comes from Germany.

Worldwide audience distribution share by country for Lunch box
CountryShare
Japan23.4%
United States20.0%
South Korea6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lunch box audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lunch box fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~8K1.69×
02Brandenburg~10K1.51×
03Saarland~4K1.29×
04Berlin~10K1.13×
05Hessen~20K1.11×
06Bayern~40K1.05×
07Nordrhein-Westfalen~50K0.97×
08Thüringen~6K0.91×
09Hamburg~5K0.91×
10Niedersachsen~20K0.90×
11Rheinland-Pfalz~10K0.87×
12Baden-Württemberg~30K0.85×
13Bremen~2K0.85×
14Sachsen~10K0.84×
15Sachsen-Anhalt~5K0.79×
16Schleswig-Holstein~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Lunch box, Germany
0.76×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lunch box audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lunch box audience
#·InterestCategoryAffinity×
01Jeremy IronsMovies & TV53.39×
02Bluefin tunaPets & Animals46.11×
03Steven AdamsSports45.72×
04Rice cookerHome & Garden25.74×
05Boiled eggFood & Beverages25.27×
06Ryan BinghamMusic & Radio25.00×
07Islands (restaurant)Food & Beverages23.45×
08Josh DuhamelFashion & Accessoires22.83×
09Bed and breakfastTravel & Leisure21.41×
10GinsengHealth17.90×
11TurmericFood & Beverages16.65×
12RMF FMMusic & Radio16.26×
13Diet sodaFood & Beverages13.95×
14Bee GeesMusic & Radio12.44×
15ToastFood & Beverages11.77×
16Somalia national football teamSports10.60×
17Adriana LimaFashion & Accessoires5.95×
18Sandra BullockMovies & TV5.33×
19Zoe SaldanaMovies & TV4.68×
20Arts and musicArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lunch box audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lunch box audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.52×
Urban LifestyleOPEN1.28×
Healthy LifestyleBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lunch box audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Community OrientationOPEN0.73×
Need for SecurityCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lunch box have in Germany?

Lunch box has an estimated audience of 258,468 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lunch box fans?

69.9% of Lunch box fans are female, 30.1% are male, with an average age of 39.1 years.

03

Which brands do Lunch box fans like most?

Lunch box fans show strongest brand affinity for Jeremy Irons (53.39×), Islands (restaurant) (23.45×), and Bed and breakfast (21.41×) over the country average.

04

Where do Lunch box fans live in Germany?

Lunch box fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Lunch box fans also like?

Beyond Lunch box itself, the audience over-indexes on Islands (restaurant) (23.45×), Bed and breakfast (21.41×), Turmeric (16.65×), and Bee Gees (12.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Lunch box audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lunch box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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