Lunch box Audience in Germany
Lunch box has an estimated audience of 258,468 people in Germany. 69.9% are female, 30.1% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jeremy Irons, Islands (restaurant), Bed and breakfast, Turmeric, Josh Duhamel.
The average Lunch box fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jeremy Irons, Islands (restaurant), Bed and breakfast, with strongest over-indexing on Jeremy Irons (53.39× the country average). Demographically, the Lunch box audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Lunch box fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 39.1 |
| Estimated audience size | 258,468 |
Audience persona
The typical Lunch box fan in Germany is more female, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Jeremy Irons.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,249 | 1.03× |
| Bayern | 42,155 | 1.01× |
| Baden-Württemberg | 32,189 | 0.91× |
| Niedersachsen | 25,290 | 1.01× |
| Hessen | 21,063 | 1.07× |
| Berlin | 14,529 | 1.26× |
| Rheinland-Pfalz | 11,831 | 0.91× |
| Sachsen | 10,909 | 0.86× |
| Mecklenburg-Vorpommern | 8,962 | 1.82× |
| Brandenburg | 8,769 | 1.09× |
| Schleswig-Holstein | 7,227 | 0.78× |
| Thüringen | 5,701 | 0.87× |
| Hamburg | 5,683 | 0.97× |
| Sachsen-Anhalt | 5,032 | 0.75× |
| Saarland | 2,658 | 0.84× |
| Bremen | 1,809 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jeremy Irons | 53.39× | Movies & TV |
| Islands (restaurant) | 23.45× | Food & Beverages |
| Bed and breakfast | 21.41× | Travel & Leisure |
| Turmeric | 16.65× | Food & Beverages |
| Josh Duhamel | 22.83× | Fashion & Accessoires |
| Bee Gees | 12.44× | Music & Radio |
| Rice cooker | 25.74× | Home & Garden |
| Ryan Bingham | 25× | Music & Radio |
| Steven Adams | 45.72× | Sports |
| Arts and music | 1.51× | Arts & Culture |
| Toast | 11.77× | Food & Beverages |
| Somalia national football team | 10.6× | Sports |
| Bluefin tuna | 46.11× | Pets & Animals |
| Diet soda | 13.95× | Food & Beverages |
| RMF FM | 16.26× | Music & Radio |
| Sandra Bullock | 5.33× | Movies & TV |
| Boiled egg | 25.27× | Food & Beverages |
| Ginseng | 17.9× | Health |
| Hurricanes (rugby union) | 17.54× | Sports |
| Zoe Saldana | 4.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.93 |
| Design Affinity | PREMIUM | 1.62 |
| Quality Awareness | PREMIUM | 1.44 |
| Indulgence | JOY | 1.43 |
| Individualism | JOY | 1.41 |
| DIY Mentality | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 23.5% |
| United States | 20.0% |
| South Korea | 6.8% |
See Lunch box audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lunch box have in Germany?
Lunch box has an estimated audience of 258,468 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lunch box fans?
69.9% of Lunch box fans are female, 30.1% are male, with an average age of 39.1 years.
Which brands do Lunch box fans like most?
Lunch box fans show strongest brand affinity for Jeremy Irons (53.39×), Islands (restaurant) (23.45×), and Bed and breakfast (21.41×) over the country average.
Where do Lunch box fans live in Germany?
Lunch box fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,249), Bayern (reach 42,155), and Baden-Württemberg (reach 32,189). These three regions account for the largest share of the active audience.
What other brands do Lunch box fans also like?
Beyond Lunch box itself, the audience over-indexes on Islands (restaurant) (23.45×), Bed and breakfast (21.41×), Turmeric (16.65×), and Josh Duhamel (22.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lunch box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.