Rascasse Audience Intelligence

Rice cooker Audience in Germany

A data profile of the people who buy, follow and care about Rice cooker in Germany — modelled from more than twelve digital signal sources. Rice cooker has an estimated audience of 278,520 people in Germany.

#6420among Topic in Germany#873in Home & Garden

The average Rice cooker fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The One (2001 film), Water bottle, One Flew Over the Cuckoo's Nest (film), with strongest over-indexing on The One (2001 film) (11.82× the country average).

Demographically, the Rice cooker audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rice cooker fan in Germany is more female, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for The One (2001 film).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rice cooker profile in Germany.

Audience size
279K
in Germany
Gender
62.1%♀
37.9% male
Age
42.7
average years
Country rank
#18324
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rice cooker fans

62.1% are female, 37.9% are male, average age 42.7.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Rice cooker audience in Germany
MetricValue
Female62.1%
Male37.9%
Average age42.7
Estimated audience size278,520
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Rice cooker audience in Germany
Age bracketShare%
16-1914%
20-2910%
30-3921%
40-4935%
50+20%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Rice cooker audience comes from Germany.

Worldwide audience distribution share by country for Rice cooker
CountryShare
Japan10.7%
United States9.0%
Indonesia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rice cooker audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rice cooker fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.27×
02Hamburg~8K1.24×
03Baden-Württemberg~50K1.21×
04Bayern~50K1.18×
05Bremen~3K1.17×
06Hessen~20K1.13×
07Nordrhein-Westfalen~70K1.11×
08Rheinland-Pfalz~10K1.03×
09Niedersachsen~30K0.98×
10Saarland~3K0.98×
11Schleswig-Holstein~9K0.94×
12Brandenburg~7K0.83×
13Sachsen-Anhalt~6K0.82×
14Thüringen~6K0.78×
15Mecklenburg-Vorpommern~4K0.74×
16Sachsen~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Rice cooker, Germany
0.73×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rice cooker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rice cooker audience
#·InterestCategoryAffinity×
01The Lovely Bones (film)Movies & TV25.38×
02Stanley TucciMovies & TV22.74×
03One Flew Over the Cuckoo's Nest (film)Movies & TV21.48×
04Charlie MungerPolitics & Society18.74×
05Popcorn TimeTechnology & Electronics13.88×
06Water bottleFood & Beverages12.94×
07The One (2001 film)Movies & TV11.82×
08Memento (film)Movies & TV10.84×
09Volvic (mineral water)Food & Beverages10.81×
10Hugo (film)Fashion & Accessoires10.25×
11Bottled waterFood & Beverages10.21×
12Oettinger BeerFood & Beverages9.96×
13LovingMusic & Radio9.69×
14Zodiac (film)Movies & TV9.57×
15Genghis KhanPolitics & Society9.01×
16Bed and breakfastTravel & Leisure8.92×
17Fresh waterFood & Beverages7.81×
18Weeds (TV series)Movies & TV7.44×
19Amanda SeyfriedMovies & TV6.25×
20Groovy (programming language)Technology & Electronics4.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rice cooker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rice cooker audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.31×
IndividualismJOY1.21×
DIY MentalityTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rice cooker audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.44×
PatriotismCONSERVATISM0.55×
IndulgenceJOY0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rice cooker have in Germany?

Rice cooker has an estimated audience of 278,520 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rice cooker fans?

62.1% of Rice cooker fans are female, 37.9% are male, with an average age of 42.7 years.

03

Which brands do Rice cooker fans like most?

Rice cooker fans show strongest brand affinity for The One (2001 film) (11.82×), Water bottle (12.94×), and One Flew Over the Cuckoo's Nest (film) (21.48×) over the country average.

04

Where do Rice cooker fans live in Germany?

Rice cooker fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Rice cooker fans also like?

Beyond Rice cooker itself, the audience over-indexes on Water bottle (12.94×), One Flew Over the Cuckoo's Nest (film) (21.48×), Stanley Tucci (22.74×), and Genghis Khan (9.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Rice cooker audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rice cooker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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