Rice cooker Audience in Germany
Rice cooker has an estimated audience of 278,520 people in Germany. 62.1% are female, 37.9% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The One (2001 film), Water bottle, Stanley Tucci, Genghis Khan, Popcorn Time.
The average Rice cooker fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The One (2001 film), Water bottle, Stanley Tucci, with strongest over-indexing on The One (2001 film) (11.82× the country average). Demographically, the Rice cooker audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Rice cooker fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 42.7 |
| Estimated audience size | 278,520 |
Audience persona
The typical Rice cooker fan in Germany is more female, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for The One (2001 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,070 | 1.15× |
| Bayern | 55,083 | 1.23× |
| Baden-Württemberg | 47,870 | 1.26× |
| Niedersachsen | 27,281 | 1.01× |
| Hessen | 24,702 | 1.16× |
| Berlin | 15,235 | 1.22× |
| Rheinland-Pfalz | 14,689 | 1.05× |
| Schleswig-Holstein | 9,384 | 0.94× |
| Hamburg | 8,010 | 1.27× |
| Sachsen | 7,462 | 0.55× |
| Brandenburg | 7,130 | 0.83× |
| Sachsen-Anhalt | 5,718 | 0.79× |
| Thüringen | 5,319 | 0.75× |
| Mecklenburg-Vorpommern | 3,759 | 0.71× |
| Saarland | 3,302 | 0.97× |
| Bremen | 2,656 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The One (2001 film) | 11.82× | Movies & TV |
| Water bottle | 12.94× | Food & Beverages |
| Stanley Tucci | 22.74× | Movies & TV |
| Genghis Khan | 9.01× | Politics & Society |
| Popcorn Time | 13.88× | Technology & Electronics |
| The Lovely Bones (film) | 25.38× | Movies & TV |
| Bed and breakfast | 8.92× | Travel & Leisure |
| Bottled water | 10.21× | Food & Beverages |
| Fresh water | 7.81× | Food & Beverages |
| Amanda Seyfried | 6.25× | Movies & TV |
| Memento (film) | 10.84× | Movies & TV |
| Charlie Munger | 18.74× | Politics & Society |
| Groovy (programming language) | 4.19× | Technology & Electronics |
| Hugo (film) | 10.25× | Fashion & Accessoires |
| Zodiac (film) | 9.57× | Movies & TV |
| Volvic (mineral water) | 10.81× | Food & Beverages |
| One Day (2011 film) | 11.41× | Movies & TV |
| Weeds (TV series) | 7.44× | Movies & TV |
| Coffeehouses | 1.84× | Food & Beverages |
| Rossmann | 1.58× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.5 |
| DIY Mentality | THRILL | 1.78 |
| Urban Lifestyle | OPEN | 1.77 |
| Indulgence | JOY | 1.53 |
| Family Orientation | CONSERVATISM | 1.37 |
| Design Affinity | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 10.7% |
| United States | 9.0% |
| Indonesia | 6.4% |
See Rice cooker audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rice cooker have in Germany?
Rice cooker has an estimated audience of 278,520 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rice cooker fans?
62.1% of Rice cooker fans are female, 37.9% are male, with an average age of 42.7 years.
Which brands do Rice cooker fans like most?
Rice cooker fans show strongest brand affinity for The One (2001 film) (11.82×), Water bottle (12.94×), and Stanley Tucci (22.74×) over the country average.
Where do Rice cooker fans live in Germany?
Rice cooker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,070), Bayern (reach 55,083), and Baden-Württemberg (reach 47,870). These three regions account for the largest share of the active audience.
What other brands do Rice cooker fans also like?
Beyond Rice cooker itself, the audience over-indexes on Water bottle (12.94×), Stanley Tucci (22.74×), Genghis Khan (9.01×), and Popcorn Time (13.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rice cooker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.