Rascasse Audience Intelligence

Fresh water Audience in Germany

A data profile of the people who buy, follow and care about Fresh water in Germany — modelled from more than twelve digital signal sources. Fresh water has an estimated audience of 917,673 people in Germany.

#18among Beverage in Germany#3328among Topic in Germany#341in Food & Beverages

The average Fresh water fan in Germany is 36.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Bottled water, Water bottle, Water treatment, with strongest over-indexing on Bottled water (35.6× the country average).

Demographically, the Fresh water audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fresh water fan in Germany is balanced, around 36.0 years old, with strong Community Orientation tendencies and a notable affinity for Bottled water.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fresh water profile in Germany.

Audience size
918K
in Germany
Gender
52.5%♀
47.5% male
Age
36.0
average years
Country rank
#7028
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fresh water fans

52.5% are female, 47.5% are male, average age 36.0.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Fresh water audience in Germany
MetricValue
Female52.5%
Male47.5%
Average age36.0
Estimated audience size917,673
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Fresh water audience in Germany
Age bracketShare%
16-1927%
20-2921%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Fresh water audience comes from Germany.

Worldwide audience distribution share by country for Fresh water
CountryShare
United States30.7%
United Kingdom4.8%
Italy3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fresh water audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fresh water fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~80K3.71×
02Schleswig-Holstein~40K1.29×
03Saarland~10K1.12×
04Bremen~9K1.09×
05Niedersachsen~90K0.96×
06Mecklenburg-Vorpommern~20K0.96×
07Thüringen~20K0.93×
08Sachsen-Anhalt~20K0.90×
09Brandenburg~30K0.89×
10Rheinland-Pfalz~40K0.84×
11Baden-Württemberg~100K0.81×
12Sachsen~40K0.80×
13Hessen~50K0.78×
14Berlin~30K0.78×
15Nordrhein-Westfalen~200K0.76×
16Bayern~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Fresh water, Germany
0.69×1.00×3.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fresh water audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fresh water audience
#·InterestCategoryAffinity×
01Ice-WatchFashion & Accessoires36.85×
02Bottled waterFood & Beverages35.60×
03Water softeningHome & Garden28.58×
04Water bottleFood & Beverages26.60×
05Purified waterFood & Beverages23.66×
06Water treatmentHome & Garden22.77×
07Water qualityHome & Garden20.46×
08Water filterFood & Beverages19.93×
09GerolsteinerFood & Beverages17.15×
10Water purificationFood & Beverages14.92×
11LichtenauerFood & Beverages13.16×
12Sanitary sewerHome & Garden12.49×
13Old NavyFashion & Accessoires11.19×
14Mineral waterFood & Beverages8.94×
15TurtlePets & Animals8.60×
16Chemical compoundBusiness & Career7.37×
17Drinking waterFood & Beverages6.90×
18Natural resourcePolitics & Society3.45×
19WaterFood & Beverages3.16×
20RedditInternet & Social Media2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fresh water audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fresh water audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.42×
ExtroversionTHRILL1.40×
SustainabilityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fresh water audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.96×
Career OrientationPOWER1.00×
Urban LifestyleOPEN1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fresh water have in Germany?

Fresh water has an estimated audience of 917,673 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Fresh water fans?

52.5% of Fresh water fans are female, 47.5% are male, with an average age of 36.0 years.

03

Which brands do Fresh water fans like most?

Fresh water fans show strongest brand affinity for Bottled water (35.6×), Water bottle (26.6×), and Water treatment (22.77×) over the country average.

04

Where do Fresh water fans live in Germany?

Fresh water fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fresh water fans also like?

Beyond Fresh water itself, the audience over-indexes on Water bottle (26.6×), Water treatment (22.77×), Water filter (19.93×), and Water quality (20.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Fresh water audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fresh water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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