Fresh water Audience in Germany
Fresh water has an estimated audience of 917,673 people in Germany. 52.5% are female, 47.5% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Bottled water, Water bottle, Water treatment, Water filter, Water quality.
The average Fresh water fan in Germany is 36.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Bottled water, Water bottle, Water treatment, with strongest over-indexing on Bottled water (35.6× the country average). Demographically, the Fresh water audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Fresh water fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 36.0 |
| Estimated audience size | 917,673 |
Audience persona
The typical Fresh water fan in Germany is balanced, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Bottled water.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 155,276 | 0.77× |
| Baden-Württemberg | 101,321 | 0.81× |
| Bayern | 96,895 | 0.66× |
| Niedersachsen | 88,762 | 1× |
| Hamburg | 88,294 | 4.26× |
| Hessen | 51,458 | 0.74× |
| Schleswig-Holstein | 47,751 | 1.45× |
| Rheinland-Pfalz | 33,049 | 0.72× |
| Sachsen | 30,952 | 0.69× |
| Berlin | 28,303 | 0.69× |
| Brandenburg | 20,041 | 0.7× |
| Thüringen | 15,748 | 0.67× |
| Sachsen-Anhalt | 14,767 | 0.62× |
| Mecklenburg-Vorpommern | 13,683 | 0.78× |
| Bremen | 7,014 | 0.89× |
| Saarland | 6,225 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bottled water | 35.6× | Food & Beverages |
| Water bottle | 26.6× | Food & Beverages |
| Water treatment | 22.77× | Home & Garden |
| Water filter | 19.93× | Food & Beverages |
| Water quality | 20.46× | Home & Garden |
| Gerolsteiner | 17.15× | Food & Beverages |
| Ice-Watch | 36.85× | Fashion & Accessoires |
| Drinking water | 6.9× | Food & Beverages |
| Mineral water | 8.94× | Food & Beverages |
| Water purification | 14.92× | Food & Beverages |
| Water | 3.16× | Food & Beverages |
| Water softening | 28.58× | Home & Garden |
| Sanitary sewer | 12.49× | Home & Garden |
| Old Navy | 11.19× | Fashion & Accessoires |
| Lichtenauer | 13.16× | Food & Beverages |
| Turtle | 8.6× | Pets & Animals |
| Purified water | 23.66× | Food & Beverages |
| 2.66× | Internet & Social Media | |
| Chemical compound | 7.37× | Business & Career |
| Natural resource | 3.45× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.02 |
| Travelling | THRILL | 1.44 |
| Spirituality | BALANCE | 1.39 |
| Indulgence | JOY | 1.39 |
| Sports Activity | POWER | 1.36 |
| DIY Mentality | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.7% |
| United Kingdom | 4.8% |
| Italy | 3.4% |
See Fresh water audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Fresh water have in Germany?
Fresh water has an estimated audience of 917,673 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Fresh water fans?
52.5% of Fresh water fans are female, 47.5% are male, with an average age of 36.0 years.
Which brands do Fresh water fans like most?
Fresh water fans show strongest brand affinity for Bottled water (35.6×), Water bottle (26.6×), and Water treatment (22.77×) over the country average.
Where do Fresh water fans live in Germany?
Fresh water fans in Germany are most concentrated in Nordrhein-Westfalen (reach 155,276), Baden-Württemberg (reach 101,321), and Bayern (reach 96,895). These three regions account for the largest share of the active audience.
What other brands do Fresh water fans also like?
Beyond Fresh water itself, the audience over-indexes on Water bottle (26.6×), Water treatment (22.77×), Water filter (19.93×), and Water quality (20.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fresh water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.