Rascasse Audience Intelligence

Sanitary sewer Audience in Germany

A data profile of the people who buy, follow and care about Sanitary sewer in Germany — modelled from more than twelve digital signal sources. Sanitary sewer has an estimated audience of 594,857 people in Germany.

#4253among Topic in Germany#596in Home & Garden

The average Sanitary sewer fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include HVAC, Rail transport, Celine Dion, with strongest over-indexing on HVAC (6.01× the country average).

Demographically, the Sanitary sewer audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sanitary sewer fan in Germany is more male, around 42.9 years old, with strong Spirituality tendencies and a notable affinity for HVAC.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sanitary sewer profile in Germany.

Audience size
595K
in Germany
Gender
43.1%♀
56.9% male
Age
42.9
average years
Country rank
#10179
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sanitary sewer fans

43.1% are female, 56.9% are male, average age 42.9.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Sanitary sewer audience in Germany
MetricValue
Female43.1%
Male56.9%
Average age42.9
Estimated audience size594,857
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Sanitary sewer audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3924%
40-4926%
50+24%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Sanitary sewer audience comes from Germany.

Worldwide audience distribution share by country for Sanitary sewer
CountryShare
United States32.4%
India9.0%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sanitary sewer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sanitary sewer fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~70K1.27×
02Sachsen-Anhalt~20K1.15×
03Nordrhein-Westfalen~100K1.08×
04Baden-Württemberg~90K1.08×
05Bremen~6K1.08×
06Schleswig-Holstein~20K1.06×
07Hamburg~10K1.05×
08Thüringen~20K1.02×
09Sachsen~30K0.97×
10Rheinland-Pfalz~30K0.96×
11Hessen~40K0.94×
12Saarland~7K0.93×
13Berlin~20K0.89×
14Brandenburg~20K0.88×
15Mecklenburg-Vorpommern~10K0.88×
16Bayern~80K0.86×
Fig. 06

Affinity by region

Affinity by region — Sanitary sewer, Germany
0.86×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sanitary sewer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sanitary sewer audience
#·InterestCategoryAffinity×
01Fresh waterFood & Beverages12.49×
02Canal+Movies & TV11.25×
03CarrefourShopping9.85×
04Celine DionMusic & Radio8.24×
05Kate BeckinsaleMovies & TV8.07×
06Sandra BullockMovies & TV7.89×
07RoboticsTechnology & Electronics7.75×
08Katie PriceFashion & Accessoires7.23×
09Prince (musician)Music & Radio6.35×
10Rail transportTravel & Leisure6.12×
11HVACHome & Garden6.01×
12Brad PittMovies & TV4.75×
13ForestryHome & Garden4.48×
14Political scienceBusiness & Career4.26×
15PlumbingHome & Garden3.26×
16Plug-in hybridCars & Mobility3.07×
17Solar energyHome & Garden2.87×
18Renewable energyBusiness & Career2.33×
19Online newspaperNews2.21×
20PoliticsPolitics & Society2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sanitary sewer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sanitary sewer audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.75×
Convenience OrientationPREMIUM1.66×
Career OrientationPOWER1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sanitary sewer audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Healthy LifestyleBALANCE0.72×
Pet OwnershipJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sanitary sewer have in Germany?

Sanitary sewer has an estimated audience of 594,857 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Sanitary sewer fans?

43.1% of Sanitary sewer fans are female, 56.9% are male, with an average age of 42.9 years.

03

Which brands do Sanitary sewer fans like most?

Sanitary sewer fans show strongest brand affinity for HVAC (6.01×), Rail transport (6.12×), and Celine Dion (8.24×) over the country average.

04

Where do Sanitary sewer fans live in Germany?

Sanitary sewer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~90K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Sanitary sewer fans also like?

Beyond Sanitary sewer itself, the audience over-indexes on Rail transport (6.12×), Celine Dion (8.24×), Fresh water (12.49×), and Sandra Bullock (7.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Sanitary sewer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sanitary sewer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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