Sanitary sewer Audience in Germany
Sanitary sewer has an estimated audience of 594,857 people in Germany. 43.1% are female, 56.9% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Litter box, Justice, CAC 40, Este, Veneto, Jumia.
The average Sanitary sewer fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Litter box, Justice, CAC 40, with strongest over-indexing on Litter box (2.41× the country average). Demographically, the Sanitary sewer audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Sanitary sewer fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 42.9 |
| Estimated audience size | 594,857 |
Audience persona
The typical Sanitary sewer fan in Germany is more male, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 144,126 | 1.11× |
| Baden-Württemberg | 91,071 | 1.12× |
| Bayern | 83,842 | 0.88× |
| Niedersachsen | 76,166 | 1.32× |
| Hessen | 42,400 | 0.94× |
| Rheinland-Pfalz | 29,304 | 0.98× |
| Sachsen | 28,222 | 0.97× |
| Berlin | 24,201 | 0.91× |
| Schleswig-Holstein | 23,012 | 1.08× |
| Sachsen-Anhalt | 17,360 | 1.13× |
| Hamburg | 14,996 | 1.12× |
| Thüringen | 14,973 | 0.99× |
| Brandenburg | 14,405 | 0.78× |
| Mecklenburg-Vorpommern | 8,473 | 0.75× |
| Saarland | 6,039 | 0.83× |
| Bremen | 5,693 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 2.41× | Pets & Animals |
| Justice | 6.05× | Politics & Society |
| CAC 40 | 2.27× | Business & Career |
| Este, Veneto | 3.82× | Travel & Leisure |
| Jumia | 11.63× | Fashion & Accessoires |
| Laneige | 8.66× | Beauty & Wellness |
| Minestrone | 3.36× | Food & Beverages |
| Eindhoven | 2.75× | Travel & Leisure |
| Gil Ofarim | 1.53× | Music & Radio |
| Progressive rock | 1.53× | Music & Radio |
| MK | 2.78× | Music & Radio |
| Châtel, Haute-Savoie | 34.25× | Travel & Leisure |
| 3D printing | 1.9× | Technology & Electronics |
| Mothercare | 1.67× | Kids & Family |
| Buying a House | 5.12× | Home & Garden |
| Icon (magazine) | 1.9× | Arts & Culture |
| Guys and Dolls | 9.65× | Music & Radio |
| IPKO | 3.58× | Business & Career |
| Gudrun Sjödén | 1.84× | Fashion & Accessoires |
| Stucco | 1.51× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.61 |
| Need for Security | CONSERVATISM | 1.48 |
| Early Adopter Mentality | POWER | 1.46 |
| Individualism | JOY | 1.45 |
| Spirituality | BALANCE | 1.44 |
| Sustainability | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| India | 9.0% |
| United Kingdom | 7.4% |
See Sanitary sewer audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sanitary sewer have in Germany?
Sanitary sewer has an estimated audience of 594,857 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Sanitary sewer fans?
43.1% of Sanitary sewer fans are female, 56.9% are male, with an average age of 42.9 years.
Which brands do Sanitary sewer fans like most?
Sanitary sewer fans show strongest brand affinity for Litter box (2.41×), Justice (6.05×), and CAC 40 (2.27×) over the country average.
Where do Sanitary sewer fans live in Germany?
Sanitary sewer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,126), Baden-Württemberg (reach 91,071), and Bayern (reach 83,842). These three regions account for the largest share of the active audience.
What other brands do Sanitary sewer fans also like?
Beyond Sanitary sewer itself, the audience over-indexes on Justice (6.05×), CAC 40 (2.27×), Este, Veneto (3.82×), and Jumia (11.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sanitary sewer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.