Sanitary sewer Audience in United States

Sanitary sewer logo

Sanitary sewer has an estimated audience of 6,756,231 people in United States. 36.9% are female, 63.1% are male, average age 44.3. Top regions: Texas, California, Florida. Top brand affinities: Vocal harmony, Goop, Governor of Michigan, Grinch, Wok.

The average Sanitary sewer fan in United States is 44.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Vocal harmony, Goop, Governor of Michigan, with strongest over-indexing on Vocal harmony (8.68× the country average). Demographically, the Sanitary sewer audience skews more male with an average age of 44.3, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Sanitary sewer fans

Demographic split for Sanitary sewer audience in United States
MetricValue
Female36.9%
Male63.1%
Average age44.3
Estimated audience size6,756,231

Audience persona

The typical Sanitary sewer fan in United States is more male, around 44.3 years old, with strong DIY Mentality tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Sanitary sewer in United States
RegionReachAffinity
Texas587,5191.01×
California511,7090.69×
Florida384,9500.84×
Ohio266,9881.28×
New York232,3980.62×
Illinois210,3950.93×
Pennsylvania188,4260.83×
Georgia171,7770.83×
Virginia163,7040.99×
North Carolina163,6920.81×
Michigan155,2370.88×
New Jersey138,9700.81×
Indiana122,4640.99×
Tennessee121,3220.9×
Minnesota119,1471.23×
Missouri103,7770.95×
Wisconsin91,2420.9×
Washington90,8800.67×
Alabama83,0530.88×
Colorado80,5560.76×
Maryland79,2980.68×
Arizona78,8570.57×
Iowa75,0651.35×
South Carolina70,7010.7×
Oklahoma69,7470.93×
Kentucky68,6420.81×
Massachusetts53,7900.4×
Oregon47,9830.62×
Louisiana44,6120.51×
Connecticut42,2690.62×
Kansas40,8100.77×
Mississippi40,1400.72×
Arkansas35,6600.64×
Nevada35,3480.54×
Nebraska33,4210.99×
West Virginia33,1371.05×
Alaska33,0692.29×
South Dakota30,8251.97×
Idaho30,6010.9×
Utah30,3520.5×
Hawaii29,2321.01×
Montana28,8271.54×
North Dakota27,7042×
New Hampshire27,3041.03×
Wyoming26,8062.68×
New Mexico26,5970.78×
Rhode Island26,3651.23×
Maine26,3491.09×
Vermont25,9322.19×
Delaware23,6111.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sanitary sewer audience
BrandAffinityCategory
Vocal harmony8.68×Music & Radio
Goop9.85×Internet & Social Media
Governor of Michigan13.49×Politics & Society
Grinch6.7×Movies & TV
Wok10.64×Food & Beverages
El Paso County, Colorado16.61×Travel & Leisure
Hibachi9.44×Food & Beverages
Hipster10.95×Politics & Society
Cherish (group)12×Music & Radio
Google Home7.08×Technology & Electronics
Grace Slick9.5×Music & Radio
headspace9.08×Health
Fairy godmother6.72×Literature
La Jolla7.89×Travel & Leisure
Guitarist (magazine)9.71×Music & Radio
No Escape (1994 film)8.91×Movies & TV
TV Fanatic8.19×Movies & TV
Gift registry9.91×Kids & Family
Wikia2.52×Internet & Social Media
Kikar HaShabbat11.31×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sanitary sewer audience
TraitClusterScore
DIY MentalityTHRILL1.44
Need for SecurityCONSERVATISM1.42
Quality AwarenessPREMIUM1.42
Career OrientationPOWER1.4
PatriotismCONSERVATISM1.32
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Sanitary sewer
CountryShare
United States32.4%
India9.0%
United Kingdom7.4%

See Sanitary sewer audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sanitary sewer have in United States?

Sanitary sewer has an estimated audience of 6,756,231 people in United States, concentrated in Texas and California.

What is the gender split and age of Sanitary sewer fans?

36.9% of Sanitary sewer fans are female, 63.1% are male, with an average age of 44.3 years.

Which brands do Sanitary sewer fans like most?

Sanitary sewer fans show strongest brand affinity for Vocal harmony (8.68×), Goop (9.85×), and Governor of Michigan (13.49×) over the country average.

Where do Sanitary sewer fans live in United States?

Sanitary sewer fans in United States are most concentrated in Texas (reach 587,519), California (reach 511,709), and Florida (reach 384,950). These three regions account for the largest share of the active audience.

What other brands do Sanitary sewer fans also like?

Beyond Sanitary sewer itself, the audience over-indexes on Goop (9.85×), Governor of Michigan (13.49×), Grinch (6.7×), and Wok (10.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sanitary sewer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.