Rascasse Audience Intelligence

Sanitary sewer Audience in United States

A data profile of the people who buy, follow and care about Sanitary sewer in United States — modelled from more than twelve digital signal sources. Sanitary sewer has an estimated audience of 6,756,231 people in United States.

#3108among Topic in United States#370in Home & Garden

The average Sanitary sewer fan in United States is 44.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Septic tank, Caulking, Mortgage loans, with strongest over-indexing on Septic tank (17.83× the country average).

Demographically, the Sanitary sewer audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sanitary sewer fan in United States is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Septic tank.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sanitary sewer profile in United States.

Audience size
6.8M
in United States
Gender
36.9%♀
63.1% male
Age
44.3
average years
Country rank
#5177
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sanitary sewer fans

36.9% are female, 63.1% are male, average age 44.3.

Fig. 02

Gender split

36.9%
Female
63.1%
Male
Demographic split for Sanitary sewer audience in United States
MetricValue
Female36.9%
Male63.1%
Average age44.3
Estimated audience size6,756,231
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Sanitary sewer audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3919%
40-4922%
50+34%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Sanitary sewer audience comes from United States.

Worldwide audience distribution share by country for Sanitary sewer
CountryShare
United States32.4%
India9.0%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sanitary sewer audience in United States is strongest.

Fig. 05

Top regions by affinity

Sanitary sewer fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.29×
02Vermont~10K1.21×
03North Dakota~20K1.20×
04South Dakota~20K1.18×
05Ohio~200K1.14×
06Iowa~60K1.12×
07Minnesota~100K1.11×
08Montana~20K1.09×
09Rhode Island~20K1.06×
10Delaware~20K1.06×
11West Virginia~30K1.04×
12Virginia~200K1.01×
13Hawaii~30K1.01×
14New Hampshire~30K1.01×
15Maine~20K1.01×
16Oklahoma~70K1.00×
17Nebraska~30K1.00×
18Idaho~30K0.99×
19Texas~600K0.98×
20Alabama~90K0.97×
21Washington, District of Columbia~20K0.97×
22Indiana~100K0.96×
23Mississippi~50K0.96×
24New Mexico~30K0.96×
25Illinois~200K0.95×
26Wisconsin~100K0.95×
27Kansas~50K0.95×
28Missouri~100K0.94×
29Kentucky~80K0.94×
30Arkansas~50K0.94×
31Michigan~200K0.92×
32Tennessee~100K0.92×
33Georgia~200K0.91×
34Colorado~100K0.91×
35Louisiana~80K0.89×
36Oregon~70K0.89×
37Connecticut~60K0.89×
38Nevada~60K0.89×
39Utah~50K0.89×
40South Carolina~90K0.88×
41New Jersey~100K0.87×
42Maryland~100K0.87×
43North Carolina~200K0.86×
44Pennsylvania~200K0.85×
45Florida~400K0.84×
46Arizona~100K0.84×
47Washington~100K0.83×
48Massachusetts~100K0.79×
49California~500K0.73×
50New York~300K0.70×
Fig. 06

Affinity by region

Affinity by region — Sanitary sewer, United States
0.70×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sanitary sewer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sanitary sewer audience
#·InterestCategoryAffinity×
01CaulkingHome & Garden23.63×
02Septic tankHome & Garden17.83×
03DrainageHome & Garden10.08×
04Home automationTechnology & Electronics3.66×
05HVACHome & Garden3.58×
06Renewable energyBusiness & Career3.49×
07Lawn mowerHome & Garden3.46×
08Sustainable energyHome & Garden3.43×
09FedExBusiness & Career3.11×
10Solar energyHome & Garden3.11×
11PlumbingHome & Garden2.90×
12Mortgage loansBusiness & Career2.71×
13Discount storesShopping2.55×
14Shopping mallsShopping2.13×
15Planet FitnessSports2.05×
16SubwayFood & Beverages1.88×
17Home AppliancesHome & Garden1.84×
18FurnitureHome & Garden1.73×
19PinterestInternet & Social Media1.71×
20BarbecueFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sanitary sewer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sanitary sewer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.02×
Convenience OrientationPREMIUM1.83×
Quality AwarenessPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sanitary sewer audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
MindfulnessBALANCE0.69×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sanitary sewer have in United States?

Sanitary sewer has an estimated audience of 6,756,231 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sanitary sewer fans?

36.9% of Sanitary sewer fans are female, 63.1% are male, with an average age of 44.3 years.

03

Which brands do Sanitary sewer fans like most?

Sanitary sewer fans show strongest brand affinity for Septic tank (17.83×), Caulking (23.63×), and Mortgage loans (2.71×) over the country average.

04

Where do Sanitary sewer fans live in United States?

Sanitary sewer fans in United States are most concentrated in Texas (reach ~600K), California (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Sanitary sewer fans also like?

Beyond Sanitary sewer itself, the audience over-indexes on Caulking (23.63×), Mortgage loans (2.71×), HVAC (3.58×), and FedEx (3.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Sanitary sewer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sanitary sewer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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