Caulking Audience in United States

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Caulking has an estimated audience of 828,077 people in United States. 31.3% are female, 68.7% are male, average age 46.8. Top regions: California, Texas, Florida. Top brand affinities: Google Voice, Google Images, Vanessa Carlton, Multi-tool, Sanitary sewer.

The average Caulking fan in United States is 46.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Voice, Google Images, Vanessa Carlton, with strongest over-indexing on Google Voice (38.84× the country average). Demographically, the Caulking audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Risk Appetite, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Caulking fans

Demographic split for Caulking audience in United States
MetricValue
Female31.3%
Male68.7%
Average age46.8
Estimated audience size828,077

Audience persona

The typical Caulking fan in United States is more male, around 46.8 years old, with strong Risk Appetite tendencies and a notable affinity for Google Voice.

Top regions in United States

Top regions ranked by reach for Caulking in United States
RegionReachAffinity
California126,1231.38×
Texas104,2371.46×
Florida78,6291.4×
New York55,4141.2×
Illinois30,0871.09×
Georgia30,0331.18×
North Carolina28,8361.16×
Pennsylvania26,8650.96×
New Jersey24,6891.17×
Ohio24,3270.95×
Virginia23,3331.16×
Michigan20,7700.96×
Washington19,8551.2×
Arizona18,2841.08×
Tennessee16,9721.02×
Maryland16,9331.19×
Massachusetts16,5681.02×
Indiana14,7760.98×
Colorado12,7440.98×
Missouri11,9780.9×
South Carolina11,9640.96×
Louisiana11,2711.06×
Alabama11,1250.96×
Minnesota10,7610.91×
Wisconsin10,7390.86×
Oklahoma10,5971.15×
Oregon9,6381.02×
Kentucky9,4890.91×
Nevada8,5931.07×
Connecticut8,5261.03×
Utah7,4411×
Arkansas6,7040.98×
Kansas6,5111×
Mississippi6,4580.95×
Iowa6,2760.92×
Nebraska4,4921.08×
Hawaii4,3461.22×
New Mexico3,6850.89×
Idaho3,6740.88×
West Virginia2,9420.76×
Washington, District of Columbia2,8091.13×
New Hampshire2,5050.77×
Maine2,3000.78×
Rhode Island2,2310.85×
Delaware1,9200.84×
Montana1,8550.81×
South Dakota1,6450.86×
North Dakota1,3120.77×
Alaska1,2710.72×
Vermont1,1050.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caulking audience
BrandAffinityCategory
Google Voice38.84×Technology & Electronics
Google Images38.95×Internet & Social Media
Vanessa Carlton89.67×Music & Radio
Multi-tool17.45×Home & Garden
Sanitary sewer23.63×Home & Garden
Google Dictionary98.25×Technology & Electronics
WTA Tour Championships54.74×Sports
Pop rock7.8×Music & Radio
Remco Evenepoel66.18×Sports
Hammer6.54×Home & Garden
Wrench6.36×Home & Garden
Drill4.91×Home & Garden
Stainless steel5.51×Home & Garden
Rock music2.36×Music & Radio
Power tool4.13×Home & Garden
Sherwin-Williams6.62×Business & Career
Pop music2.32×Music & Radio
Polishing6.45×Home & Garden
Lowe's2.46×Shopping
AutoZone2.72×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caulking audience
TraitClusterScore
Risk AppetiteTHRILL2.32
DIY MentalityTHRILL1.88
PatriotismCONSERVATISM1.82
Luxury OrientationPREMIUM1.56
Need for SecurityCONSERVATISM1.46
Career OrientationPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Caulking
CountryShare
United States37.5%
Italy12.2%
United Kingdom10.6%

See Caulking audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Caulking have in United States?

Caulking has an estimated audience of 828,077 people in United States, concentrated in California and Texas.

What is the gender split and age of Caulking fans?

31.3% of Caulking fans are female, 68.7% are male, with an average age of 46.8 years.

Which brands do Caulking fans like most?

Caulking fans show strongest brand affinity for Google Voice (38.84×), Google Images (38.95×), and Vanessa Carlton (89.67×) over the country average.

Where do Caulking fans live in United States?

Caulking fans in United States are most concentrated in California (reach 126,123), Texas (reach 104,237), and Florida (reach 78,629). These three regions account for the largest share of the active audience.

What other brands do Caulking fans also like?

Beyond Caulking itself, the audience over-indexes on Google Images (38.95×), Vanessa Carlton (89.67×), Multi-tool (17.45×), and Sanitary sewer (23.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caulking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.