Rascasse Audience Intelligence

Caulking Audience in United States

A data profile of the people who buy, follow and care about Caulking in United States — modelled from more than twelve digital signal sources. Caulking has an estimated audience of 828,077 people in United States.

#9388among Topic in United States#1217in Home & Garden

The average Caulking fan in United States is 46.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Voice, Google Images, Vanessa Carlton, with strongest over-indexing on Google Voice (38.84× the country average).

Demographically, the Caulking audience skews more male with an average age of 46.8, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caulking fan in United States is more male, around 46.8 years old, with strong DIY Mentality tendencies and a notable affinity for Google Voice.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caulking profile in United States.

Audience size
828K
in United States
Gender
31.3%♀
68.7% male
Age
46.8
average years
Country rank
#26840
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caulking fans

31.3% are female, 68.7% are male, average age 46.8.

Fig. 02

Gender split

31.3%
Female
68.7%
Male
Demographic split for Caulking audience in United States
MetricValue
Female31.3%
Male68.7%
Average age46.8
Estimated audience size828,077
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Caulking audience in United States
Age bracketShare%
16-197%
20-2912%
30-3918%
40-4923%
50+41%
Fig. 04

Worldwide distribution

37.4%

of the worldwide Caulking audience comes from United States.

Worldwide audience distribution share by country for Caulking
CountryShare
United States37.4%
Italy12.2%
United Kingdom10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caulking audience in United States is strongest.

Fig. 05

Top regions by affinity

Caulking fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.38×
02Florida~70K1.31×
03California~100K1.30×
04Hawaii~4K1.26×
05Maryland~20K1.18×
06Georgia~30K1.16×
07Washington~20K1.14×
08New York~50K1.13×
09Oklahoma~10K1.13×
10New Jersey~20K1.12×
11Virginia~20K1.12×
12North Carolina~30K1.11×
13Washington, District of Columbia~3K1.11×
14Louisiana~10K1.07×
15Arizona~20K1.06×
16Nevada~8K1.05×
17Nebraska~4K1.05×
18Illinois~30K1.04×
19Connecticut~9K1.03×
20Tennessee~20K1.02×
21Arkansas~7K1.02×
22Kansas~7K1.02×
23Indiana~20K1.00×
24Utah~7K1.00×
25Alabama~10K0.99×
26Oregon~9K0.99×
27Mississippi~7K0.99×
28Massachusetts~20K0.98×
29South Carolina~10K0.96×
30Pennsylvania~30K0.95×
31Colorado~10K0.95×
32Kentucky~10K0.94×
33Iowa~6K0.94×
34Ohio~20K0.93×
35Michigan~20K0.93×
36Idaho~4K0.93×
37New Mexico~4K0.93×
38South Dakota~2K0.92×
39Rhode Island~2K0.91×
40Missouri~10K0.90×
41Minnesota~10K0.90×
42Delaware~2K0.90×
43Montana~2K0.89×
44North Dakota~2K0.89×
45West Virginia~3K0.87×
46Alaska~1K0.84×
47Wisconsin~10K0.83×
48Vermont~1K0.83×
49New Hampshire~3K0.82×
50Maine~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Caulking, United States
0.81×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caulking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caulking audience
#·InterestCategoryAffinity×
01Google DictionaryTechnology & Electronics98.25×
02Vanessa CarltonMusic & Radio89.67×
03Remco EvenepoelSports66.18×
04WTA Tour ChampionshipsSports54.74×
05Google ImagesInternet & Social Media38.95×
06Google VoiceTechnology & Electronics38.84×
07Sanitary sewerHome & Garden23.63×
08Multi-toolHome & Garden17.45×
09Pop rockMusic & Radio7.80×
10Sherwin-WilliamsBusiness & Career6.62×
11HammerHome & Garden6.54×
12PolishingHome & Garden6.45×
13WrenchHome & Garden6.36×
14Stainless steelHome & Garden5.51×
15TileHome & Garden5.20×
16DrillHome & Garden4.91×
17Power toolHome & Garden4.13×
18MetalMusic & Radio3.33×
19Rock musicMusic & Radio2.36×
20Pop musicMusic & Radio2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caulking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caulking audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.28×
PatriotismCONSERVATISM1.78×
Need for SecurityCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caulking audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.91×
SustainabilityBALANCE1.07×
Urban LifestyleOPEN1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caulking have in United States?

Caulking has an estimated audience of 828,077 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Caulking fans?

31.3% of Caulking fans are female, 68.7% are male, with an average age of 46.8 years.

03

Which brands do Caulking fans like most?

Caulking fans show strongest brand affinity for Google Voice (38.84×), Google Images (38.95×), and Vanessa Carlton (89.67×) over the country average.

04

Where do Caulking fans live in United States?

Caulking fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Caulking fans also like?

Beyond Caulking itself, the audience over-indexes on Google Images (38.95×), Vanessa Carlton (89.67×), Multi-tool (17.45×), and Sanitary sewer (23.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Caulking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Caulking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →