Metal Audience in United States

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Metal has an estimated audience of 39,529,619 people in United States. 39.9% are female, 60.1% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Metal fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Metal audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Metal fans

Demographic split for Metal audience in United States
MetricValue
Female39.9%
Male60.1%
Average age40.7
Estimated audience size39,529,619

Audience persona

The typical Metal fan in United States is more male, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Metal in United States
RegionReachAffinity
California5,361,8611.23×
Texas4,090,5321.2×
Florida2,572,5840.96×
New York2,020,5150.91×
Illinois1,503,5051.14×
Pennsylvania1,296,0880.97×
Georgia1,255,1531.03×
North Carolina1,243,6421.05×
Ohio1,198,7880.98×
Arizona1,029,4031.28×
Michigan999,0990.97×
Virginia908,1830.94×
Washington849,9451.07×
New Jersey818,8240.81×
Tennessee812,1791.02×
Missouri745,2621.17×
Indiana727,8291.01×
Alabama700,3361.27×
Massachusetts616,4470.79×
Wisconsin614,4701.03×
Maryland584,5580.86×
Colorado580,4030.93×
South Carolina574,0750.97×
Oklahoma543,7661.24×
Kentucky539,5221.09×
Minnesota530,8260.94×
Oregon518,1201.14×
Louisiana471,0740.92×
Kansas419,3951.35×
Arkansas386,4851.19×
Utah358,6251.01×
Nevada342,1120.89×
Connecticut331,8670.84×
Mississippi331,8421.02×
Iowa301,3530.93×
New Mexico234,9671.19×
Idaho212,8981.07×
West Virginia196,7701.07×
Nebraska182,2030.92×
New Hampshire171,1391.1×
Montana131,0121.19×
Maine122,6940.87×
Rhode Island121,2780.96×
Hawaii120,3810.71×
Alaska99,8911.18×
Washington, District of Columbia77,9130.66×
Delaware77,1900.71×
North Dakota72,4520.89×
South Dakota71,6570.78×
Vermont53,2370.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Metal audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Kia Sportage22.17×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Honda HR-V15.22×Cars & Mobility
Hobby Lobby2.12×Home & Garden
Scooby-Doo2.69×Movies & TV
Pre-school playgroup16.52×Kids & Family
Aldi1.95×Shopping
Progressive rock3.56×Music & Radio
Payment card8.17×Fashion & Accessoires
Livemusic2.35×Music & Radio
Houston Astros3.68×Sports
Jeep Grand Cherokee4.67×Cars & Mobility
Best Buy1.7×Shopping
AutoZone1.66×Cars & Mobility
Electric guitar2.04×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Metal audience
TraitClusterScore
ExtroversionTHRILL1.36
DIY MentalityTHRILL1.33
IndividualismJOY1.29
Design AffinityPREMIUM1.15
Convenience OrientationPREMIUM1.13
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Metal
CountryShare
United States24.9%
United Kingdom5.5%
Italy4.6%

See Metal audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Metal have in United States?

Metal has an estimated audience of 39,529,619 people in United States, concentrated in California and Texas.

What is the gender split and age of Metal fans?

39.9% of Metal fans are female, 60.1% are male, with an average age of 40.7 years.

Which brands do Metal fans like most?

Metal fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Metal fans live in United States?

Metal fans in United States are most concentrated in California (reach 5,361,861), Texas (reach 4,090,532), and Florida (reach 2,572,584). These three regions account for the largest share of the active audience.

What other brands do Metal fans also like?

Beyond Metal itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.