A data profile of the people who buy, follow and care about Metal in Italy — modelled from more than twelve digital signal sources. Metal has an estimated audience of 7,255,908 people in Italy.
The average Metal fan in Italy is 42.7 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Lazio.
Top brand affinities include Plug-in hybrid, Singer-songwriter, Innovation, with strongest over-indexing on Plug-in hybrid (2.82× the country average).
Demographically, the Metal audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Metal fan in Italy is more male, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Plug-in hybrid.
The key figures that characterise the Metal profile in Italy.
39.4% are female, 60.6% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 42.7 |
| Estimated audience size | 7,255,908 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Metal audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.5% |
| Italy | 4.6% |
Where the Metal audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~900K | 1.60× | |
| 02 | Lombardy | ~2M | 1.38× | |
| 03 | Friuli-Venezia Giulia | ~200K | 1.35× | |
| 04 | Liguria | ~200K | 1.18× | |
| 05 | Trentino-Alto Adige/Südtirol | ~200K | 1.16× | |
| 06 | Piedmont | ~600K | 1.15× | |
| 07 | Emilia-Romagna | ~700K | 1.10× | |
| 08 | Tuscany | ~500K | 1.08× | |
| 09 | Lazio | ~900K | 1.02× | |
| 10 | Sicilia | ~600K | 0.99× | |
| 11 | Sardinia | ~200K | 0.96× | |
| 12 | Puglia | ~500K | 0.93× | |
| 13 | Campania | ~700K | 0.90× | |
| 14 | Marche | ~200K | 0.87× | |
| 15 | Basilicata | ~60K | 0.87× | |
| 16 | Aosta Valley | ~20K | 0.84× | |
| 17 | Abruzzo | ~100K | 0.82× | |
| 18 | Umbria | ~100K | 0.81× | |
| 19 | Molise | ~30K | 0.80× | |
| 20 | Calabria | ~200K | 0.79× |
The strongest cross-interests of the Metal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car wash | Cars & Mobility | 3.02× | ||
| 02 | Plug-in hybrid | Cars & Mobility | 2.82× | ||
| 03 | Air conditioning | Technology & Electronics | 2.54× | ||
| 04 | Omega | Fashion & Accessoires | 2.37× | ||
| 05 | 3D printing | Technology & Electronics | 2.21× | ||
| 06 | Wedding Planners | Kids & Family | 2.19× | ||
| 07 | DAZN | Movies & TV | 2.01× | ||
| 08 | Solar panel | Home & Garden | 1.84× | ||
| 09 | Modern architecture | Arts & Culture | 1.78× | ||
| 10 | Innovation | Business & Career | 1.76× | ||
| 11 | Obi (store) | Shopping | 1.76× | ||
| 12 | Wikipedia | Internet & Social Media | 1.70× | ||
| 13 | Sustainable energy | Home & Garden | 1.69× | ||
| 14 | Adriatic Sea | Travel & Leisure | 1.64× | ||
| 15 | Hardware store | Home & Garden | 1.60× | ||
| 16 | Wine cellar | Food & Beverages | 1.57× | ||
| 17 | Volunteering | Politics & Society | 1.51× | ||
| 18 | Financial services | Business & Career | 1.51× | ||
| 19 | Wedding dress | Fashion & Accessoires | 1.51× | ||
| 20 | Singer-songwriter | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.36× | |
| Quality Awareness | PREMIUM | 1.33× | |
| Design Affinity | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.77× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Price Sensitivity | PREMIUM | 0.82× |
Metal has an estimated audience of 7,255,908 people in Italy, concentrated in Lombardy and Veneto.
39.4% of Metal fans are female, 60.6% are male, with an average age of 42.7 years.
Metal fans show strongest brand affinity for Plug-in hybrid (2.82×), Singer-songwriter (1.5×), and Innovation (1.76×) over the country average.
Metal fans in Italy are most concentrated in Lombardy (reach ~2M), Veneto (reach ~900K), and Lazio (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Metal itself, the audience over-indexes on Singer-songwriter (1.5×), Innovation (1.76×), Air conditioning (2.54×), and Wikipedia (1.7×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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