Metal Audience in United Kingdom
Metal has an estimated audience of 8,699,507 people in United Kingdom. 46.8% are female, 53.2% are male, average age 43.9. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Luxury yacht, Mobile home, Ornamental plant, Hobby, Wood carving.
The average Metal fan in United Kingdom is 43.9 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Luxury yacht, Mobile home, Ornamental plant, with strongest over-indexing on Luxury yacht (3.6× the country average). Demographically, the Metal audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Metal fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 43.9 |
| Estimated audience size | 8,699,507 |
Audience persona
The typical Metal fan in United Kingdom is balanced, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Luxury yacht.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,524,631 | 2.34× |
| South East | 1,172,572 | 1× |
| Yorkshire and the Humber | 946,867 | 1.36× |
| South West | 695,759 | 0.97× |
| East of England | 663,083 | 0.83× |
| West Midlands | 534,109 | 1.43× |
| East Midlands | 506,733 | 0.83× |
| North West | 445,435 | 0.48× |
| North East | 370,865 | 1.1× |
| Scotland | 364,984 | 0.47× |
| Wales | 321,548 | 0.65× |
| Northern Ireland | 147,080 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luxury yacht | 3.6× | Travel & Leisure |
| Mobile home | 2.97× | Cars & Mobility |
| Ornamental plant | 3.01× | Home & Garden |
| Hobby | 1.71× | Home & Garden |
| Wood carving | 4.36× | Home & Garden |
| Betfair | 2.23× | Games |
| Weddings | 1.52× | Kids & Family |
| Home business | 3.6× | Business & Career |
| 1.68× | Internet & Social Media | |
| Refrigerator | 1.97× | Home & Garden |
| Distilled beverage | 1.53× | Food & Beverages |
| Expensive Taste | 2.15× | Business & Career |
| Forestry | 2.75× | Home & Garden |
| William Hill (bookmaker) | 1.57× | Games |
| Motorhome | 2.56× | Cars & Mobility |
| Purchase discount | 2.89× | Shopping |
| Rory McIlroy | 2.16× | Sports |
| Rugby union | 1.55× | Sports |
| Esso | 1.69× | Cars & Mobility |
| Smyths Toys Superstores | 3.4× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.36 |
| Individualism | JOY | 1.35 |
| Luxury Orientation | PREMIUM | 1.34 |
| DIY Mentality | THRILL | 1.32 |
| Convenience Orientation | PREMIUM | 1.32 |
| Community Orientation | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.5% |
| Italy | 4.6% |
See Metal audiences in other countries
More Music & Radio audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Metal have in United Kingdom?
Metal has an estimated audience of 8,699,507 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Metal fans?
46.8% of Metal fans are female, 53.2% are male, with an average age of 43.9 years.
Which brands do Metal fans like most?
Metal fans show strongest brand affinity for Luxury yacht (3.6×), Mobile home (2.97×), and Ornamental plant (3.01×) over the country average.
Where do Metal fans live in United Kingdom?
Metal fans in United Kingdom are most concentrated in England (reach 6,524,631), South East (reach 1,172,572), and Yorkshire and the Humber (reach 946,867). These three regions account for the largest share of the active audience.
What other brands do Metal fans also like?
Beyond Metal itself, the audience over-indexes on Mobile home (2.97×), Ornamental plant (3.01×), Hobby (1.71×), and Wood carving (4.36×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.