A data profile of the people who buy, follow and care about Metal in India — modelled from more than twelve digital signal sources. Metal has an estimated audience of 4,021,287 people in India.
Metal has an estimated audience of 4,021,287 people in India. 19.9% are female, 80.1% are male, average age 31.9. Top brand affinities: Immortal (band), LINE, Videography, Handmade jewelry, Art jewelry.
Top brand affinities include Immortal (band), LINE, Videography, with strongest over-indexing on Immortal (band) (9.56× the country average).
Demographically, the Metal audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Metal fan in India is more male, around 31.9 years old, with strong Quality Awareness tendencies and a notable affinity for Immortal (band).
The key figures that characterise the Metal profile in India.
19.9% are female, 80.1% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 19.9% |
| Male | 80.1% |
| Average age | 31.9 |
| Estimated audience size | 4,021,287 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Metal audience comes from India.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.5% |
| Italy | 4.6% |
The strongest cross-interests of the Metal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Immortal (band) | Music & Radio | 9.56× | ||
| 02 | Jada Pinkett Smith | Movies & TV | 9.32× | ||
| 03 | LINE | Technology & Electronics | 5.87× | ||
| 04 | Nirvana (band) | Music & Radio | 5.26× | ||
| 05 | Stainless steel | Home & Garden | 3.05× | ||
| 06 | Carpentry | Home & Garden | 2.66× | ||
| 07 | Videography | Internet & Social Media | 2.37× | ||
| 08 | Art jewelry | Fashion & Accessoires | 2.19× | ||
| 09 | Mechanical engineering | Business & Career | 2.07× | ||
| 10 | Plumbing | Home & Garden | 2.03× | ||
| 11 | GoDaddy | Technology & Electronics | 1.97× | ||
| 12 | Real property | Home & Garden | 1.84× | ||
| 13 | Food processing | Food & Beverages | 1.82× | ||
| 14 | Handmade jewelry | Fashion & Accessoires | 1.77× | ||
| 15 | Swarovski | Fashion & Accessoires | 1.69× | ||
| 16 | Anti-aging cream | Beauty & Wellness | 1.68× | ||
| 17 | True Detective | Movies & TV | 1.64× | ||
| 18 | Cabinetry | Home & Garden | 1.62× | ||
| 19 | Leather | Fashion & Accessoires | 1.60× | ||
| 20 | Drop shipping | Shopping | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.68× | |
| DIY Mentality | THRILL | 1.39× | |
| Luxury Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Social Media Usage | JOY | 0.69× | |
| Creativity | OPEN | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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