A data profile of the people who buy, follow and care about Metal in Netherlands — modelled from more than twelve digital signal sources. Metal has an estimated audience of 1,561,446 people in Netherlands.
The average Metal fan in Netherlands is 43.6 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Voetbalprimeur, Hornbach, Aldi, with strongest over-indexing on Voetbalprimeur (1.62× the country average).
Demographically, the Metal audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Metal fan in Netherlands is more male, around 43.6 years old, with strong Individualism tendencies and a notable affinity for Voetbalprimeur.
The key figures that characterise the Metal profile in Netherlands.
41.5% are female, 58.5% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 43.6 |
| Estimated audience size | 1,561,446 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Metal audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.5% |
| Italy | 4.6% |
Where the Metal audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~400K | 1.32× | |
| 02 | Overijssel | ~100K | 1.27× | |
| 03 | North Brabant | ~300K | 1.24× | |
| 04 | Zuid-Holland | ~400K | 1.21× | |
| 05 | Drenthe | ~50K | 1.09× | |
| 06 | Friesland | ~60K | 1.08× | |
| 07 | Flevoland | ~50K | 1.07× | |
| 08 | Limburg | ~100K | 1.03× | |
| 09 | Groningen | ~50K | 0.99× | |
| 10 | Zeeland | ~30K | 0.80× | |
| 11 | Gelderland | ~100K | 0.65× | |
| 12 | Utrecht | ~80K | 0.61× |
The strongest cross-interests of the Metal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babypark | Shopping | 3.76× | ||
| 02 | One Piece | Movies & TV | 2.38× | ||
| 03 | Carpentry | Home & Garden | 2.37× | ||
| 04 | Sunweb | Travel & Leisure | 2.22× | ||
| 05 | RV park | Cars & Mobility | 2.21× | ||
| 06 | Toolstation | Home & Garden | 2.16× | ||
| 07 | Solar energy | Home & Garden | 1.97× | ||
| 08 | Piano | Music & Radio | 1.95× | ||
| 09 | Innovation | Business & Career | 1.88× | ||
| 10 | Plumbing | Home & Garden | 1.74× | ||
| 11 | Motorsport | Cars & Mobility | 1.74× | ||
| 12 | Voetbal International | Sports | 1.66× | ||
| 13 | Marktplaats.nl | Shopping | 1.66× | ||
| 14 | Hornbach | Shopping | 1.63× | ||
| 15 | Voetbalprimeur | Sports | 1.62× | ||
| 16 | Scooters | Cars & Mobility | 1.61× | ||
| 17 | Logistics | Business & Career | 1.55× | ||
| 18 | voetbalzone | Sports | 1.53× | ||
| 19 | Aldi | Shopping | 1.51× | ||
| 20 | VakantieVeilingen | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.33× | |
| Risk Appetite | THRILL | 1.32× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.84× | |
| Family Orientation | CONSERVATISM | 0.91× |
Metal has an estimated audience of 1,561,446 people in Netherlands, concentrated in Zuid-Holland and North Holland.
41.5% of Metal fans are female, 58.5% are male, with an average age of 43.6 years.
Metal fans show strongest brand affinity for Voetbalprimeur (1.62×), Hornbach (1.63×), and Aldi (1.51×) over the country average.
Metal fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Metal itself, the audience over-indexes on Hornbach (1.63×), Aldi (1.51×), voetbalzone (1.53×), and Solar energy (1.97×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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