A data profile of the people who buy, follow and care about Logistics in Netherlands — modelled from more than twelve digital signal sources. Logistics has an estimated audience of 1,865,125 people in Netherlands.
The average Logistics fan in Netherlands is 43.6 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Feyenoord, Max Verstappen, PSV Eindhoven, with strongest over-indexing on Feyenoord (1.58× the country average).
Demographically, the Logistics audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Logistics fan in Netherlands is more male, around 43.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Feyenoord.
The key figures that characterise the Logistics profile in Netherlands.
41.8% are female, 58.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 43.6 |
| Estimated audience size | 1,865,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Logistics audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.6% |
| Germany | 4.2% |
| Brazil | 4.0% |
Where the Logistics audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.40× | |
| 02 | North Brabant | ~400K | 1.35× | |
| 03 | Zuid-Holland | ~600K | 1.32× | |
| 04 | Limburg | ~200K | 1.29× | |
| 05 | Flevoland | ~50K | 1.02× | |
| 06 | Overijssel | ~100K | 0.98× | |
| 07 | Gelderland | ~200K | 0.91× | |
| 08 | Zeeland | ~40K | 0.89× | |
| 09 | Drenthe | ~50K | 0.87× | |
| 10 | Utrecht | ~100K | 0.86× | |
| 11 | Groningen | ~50K | 0.84× | |
| 12 | Friesland | ~60K | 0.80× |
The strongest cross-interests of the Logistics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motor vehicle | Cars & Mobility | 1.76× | ||
| 02 | Indeed.com | Business & Career | 1.71× | ||
| 03 | Transport | Cars & Mobility | 1.69× | ||
| 04 | Coolblue | Shopping | 1.68× | ||
| 05 | Voetbalprimeur | Sports | 1.65× | ||
| 06 | Hornbach | Shopping | 1.65× | ||
| 07 | HEMA | Shopping | 1.64× | ||
| 08 | Max Verstappen | Sports | 1.63× | ||
| 09 | PostNL | Technology & Electronics | 1.63× | ||
| 10 | voetbalzone | Sports | 1.62× | ||
| 11 | Formula One | Sports | 1.59× | ||
| 12 | Feyenoord | Sports | 1.58× | ||
| 13 | Manufacturing | Business & Career | 1.58× | ||
| 14 | AutoScout24 | Cars & Mobility | 1.58× | ||
| 15 | PSV Eindhoven | Sports | 1.56× | ||
| 16 | Automobiles | Cars & Mobility | 1.56× | ||
| 17 | Rotterdam | Travel & Leisure | 1.56× | ||
| 18 | Ziggo | Technology & Electronics | 1.52× | ||
| 19 | Bol.com | Shopping | 1.51× | ||
| 20 | Soccer | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.48× | |
| Social Media Usage | JOY | 1.34× | |
| Price Sensitivity | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Early Adopter Mentality | POWER | 1.00× | |
| Healthy Lifestyle | BALANCE | 1.02× |
Logistics has an estimated audience of 1,865,125 people in Netherlands, concentrated in Zuid-Holland and North Holland.
41.8% of Logistics fans are female, 58.2% are male, with an average age of 43.6 years.
Logistics fans show strongest brand affinity for Feyenoord (1.58×), Max Verstappen (1.63×), and PSV Eindhoven (1.56×) over the country average.
Logistics fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Logistics itself, the audience over-indexes on Max Verstappen (1.63×), PSV Eindhoven (1.56×), Voetbalprimeur (1.65×), and HEMA (1.64×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Logistics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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