A data profile of the people who buy, follow and care about Manufacturing in Netherlands — modelled from more than twelve digital signal sources. Manufacturing has an estimated audience of 4,122,166 people in Netherlands.
The average Manufacturing fan in Netherlands is 45.4 years old, balanced, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include AutoScout24, Voetbal International, Solar energy, with strongest over-indexing on AutoScout24 (1.65× the country average).
Demographically, the Manufacturing audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Manufacturing fan in Netherlands is balanced, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Manufacturing profile in Netherlands.
48.7% are female, 51.3% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 45.4 |
| Estimated audience size | 4,122,166 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Manufacturing audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 4.5% |
| Brazil | 4.3% |
Where the Manufacturing audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Groningen | ~300K | 2.16× | |
| 02 | North Holland | ~1.5M | 1.70× | |
| 03 | Overijssel | ~400K | 1.24× | |
| 04 | Gelderland | ~500K | 1.02× | |
| 05 | North Brabant | ~600K | 0.96× | |
| 06 | Flevoland | ~100K | 0.88× | |
| 07 | Zuid-Holland | ~800K | 0.87× | |
| 08 | Utrecht | ~300K | 0.87× | |
| 09 | Limburg | ~200K | 0.84× | |
| 10 | Zeeland | ~70K | 0.81× | |
| 11 | Drenthe | ~100K | 0.80× | |
| 12 | Friesland | ~100K | 0.78× |
The strongest cross-interests of the Manufacturing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plug-in hybrid | Cars & Mobility | 2.11× | ||
| 02 | Carpentry | Home & Garden | 1.85× | ||
| 03 | Used car | Cars & Mobility | 1.83× | ||
| 04 | Real property | Home & Garden | 1.82× | ||
| 05 | Western Union | Business & Career | 1.77× | ||
| 06 | Hyundai | Cars & Mobility | 1.75× | ||
| 07 | Scooters | Cars & Mobility | 1.70× | ||
| 08 | Renault | Cars & Mobility | 1.69× | ||
| 09 | Child development | Business & Career | 1.68× | ||
| 10 | Motorsport | Cars & Mobility | 1.66× | ||
| 11 | AutoScout24 | Cars & Mobility | 1.65× | ||
| 12 | Eurojackpot | Games | 1.61× | ||
| 13 | Solar energy | Home & Garden | 1.59× | ||
| 14 | Innovation | Business & Career | 1.59× | ||
| 15 | Logistics | Business & Career | 1.58× | ||
| 16 | Sunweb | Travel & Leisure | 1.58× | ||
| 17 | Financial services | Business & Career | 1.57× | ||
| 18 | Plumbing | Home & Garden | 1.53× | ||
| 19 | SUVs | Cars & Mobility | 1.51× | ||
| 20 | Voetbal International | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.46× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Family Orientation | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Sustainability | BALANCE | 0.93× |
Manufacturing has an estimated audience of 4,122,166 people in Netherlands, concentrated in North Holland and Zuid-Holland.
48.7% of Manufacturing fans are female, 51.3% are male, with an average age of 45.4 years.
Manufacturing fans show strongest brand affinity for AutoScout24 (1.65×), Voetbal International (1.5×), and Solar energy (1.59×) over the country average.
Manufacturing fans in Netherlands are most concentrated in North Holland (reach ~1.5M), Zuid-Holland (reach ~800K), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Manufacturing itself, the audience over-indexes on Voetbal International (1.5×), Solar energy (1.59×), Real property (1.82×), and SUVs (1.51×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.