Manufacturing Audience in Spain
Manufacturing has an estimated audience of 9,898,002 people in Spain. 45.0% are female, 55.0% are male, average age 46.1. Top brand affinities: MSN, Dentistry, CAC 40, Movistar, Iberia (airline).
Top brand affinities include MSN, Dentistry, CAC 40, with strongest over-indexing on MSN (3.27× the country average). Demographically, the Manufacturing audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Category: Business & Career · Type: Topic
Demographics of Manufacturing fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 46.1 |
| Estimated audience size | 9,898,002 |
Audience persona
The typical Manufacturing fan in Spain is balanced, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.27× | News |
| Dentistry | 4.7× | Business & Career |
| CAC 40 | 2.9× | Business & Career |
| Movistar | 2.28× | Technology & Electronics |
| Iberia (airline) | 1.8× | Travel & Leisure |
| 1.65× | Internet & Social Media | |
| Player versus player | 5.84× | Games |
| Stradivarius | 2.04× | Shopping |
| Conforama | 2.67× | Home & Garden |
| Orange | 2.52× | Technology & Electronics |
| Mapfre | 2.23× | Business & Career |
| Wedding dress | 2.8× | Fashion & Accessoires |
| Julio Iglesias | 1.81× | Music & Radio |
| SUVs | 1.7× | Cars & Mobility |
| Aldi | 1.65× | Shopping |
| Local food | 1.93× | Food & Beverages |
| Škoda Auto | 1.86× | Cars & Mobility |
| Used car | 2.43× | Cars & Mobility |
| Google Maps | 1.6× | Internet & Social Media |
| Renault | 2.01× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.42 |
| DIY Mentality | THRILL | 1.29 |
| Quality Awareness | PREMIUM | 1.15 |
| Family Orientation | CONSERVATISM | 1.14 |
| Luxury Orientation | PREMIUM | 1.11 |
| Community Orientation | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 4.5% |
| Brazil | 4.3% |
See Manufacturing audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.