Manufacturing Audience in Brazil
Manufacturing has an estimated audience of 15,213,773 people in Brazil. 47.8% are female, 52.2% are male, average age 43.4. Top brand affinities: Nature, Neymar, SUVs, Honda, Email.
Top brand affinities include Nature, Neymar, SUVs, with strongest over-indexing on Nature (1.75× the country average). Demographically, the Manufacturing audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Manufacturing fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 43.4 |
| Estimated audience size | 15,213,773 |
Audience persona
The typical Manufacturing fan in Brazil is balanced, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.75× | Home & Garden |
| Neymar | 1.55× | Sports |
| SUVs | 2.15× | Cars & Mobility |
| Honda | 2.14× | Cars & Mobility |
| 1.87× | Technology & Electronics | |
| UEFA Champions League | 1.66× | Sports |
| Volkswagen | 2.06× | Cars & Mobility |
| Toyota | 2.46× | Cars & Mobility |
| Magazine Luiza | 1.63× | Shopping |
| Mixed martial arts | 2.79× | Sports |
| AliExpress | 1.8× | Shopping |
| Peugeot | 2.74× | Cars & Mobility |
| Nissan | 2.72× | Cars & Mobility |
| Samsung | 1.78× | Technology & Electronics |
| Renault | 2.62× | Cars & Mobility |
| Happiness | 1.54× | Health |
| Sport Club do Recife | 1.78× | Sports |
| Electrolux | 1.98× | Home & Garden |
| Hyundai | 2.67× | Cars & Mobility |
| Hypermarket | 1.73× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.95 |
| Risk Appetite | THRILL | 1.52 |
| Creativity | OPEN | 1.46 |
| Quality Awareness | PREMIUM | 1.44 |
| Luxury Orientation | PREMIUM | 1.36 |
| Price Sensitivity | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 4.5% |
| Brazil | 4.3% |
See Manufacturing audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.