A data profile of the people who buy, follow and care about Manufacturing in Brazil — modelled from more than twelve digital signal sources. Manufacturing has an estimated audience of 15,213,773 people in Brazil.
Manufacturing has an estimated audience of 15,213,773 people in Brazil. 47.8% are female, 52.2% are male, average age 43.4. Top brand affinities: Samsung, WebMotors, Volkswagen, Spanish language, Nissan.
Top brand affinities include Samsung, WebMotors, Volkswagen, with strongest over-indexing on Samsung (1.54× the country average).
Demographically, the Manufacturing audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Manufacturing fan in Brazil is balanced, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Samsung.
The key figures that characterise the Manufacturing profile in Brazil.
47.8% are female, 52.2% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 43.4 |
| Estimated audience size | 15,213,773 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Manufacturing audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Manufacturing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Porsche Cayenne | Cars & Mobility | 2.05× | ||
| 02 | Car dealership | Cars & Mobility | 1.92× | ||
| 03 | Stainless steel | Home & Garden | 1.85× | ||
| 04 | Liam Neeson | Movies & TV | 1.76× | ||
| 05 | Masonry | Home & Garden | 1.74× | ||
| 06 | Spanish language | Politics & Society | 1.66× | ||
| 07 | iCarros | Cars & Mobility | 1.65× | ||
| 08 | Forestry | Home & Garden | 1.64× | ||
| 09 | Hatchback | Cars & Mobility | 1.64× | ||
| 10 | Duvet | Home & Garden | 1.64× | ||
| 11 | AutoZone | Cars & Mobility | 1.60× | ||
| 12 | Volkswagen | Cars & Mobility | 1.57× | ||
| 13 | Land Rover | Cars & Mobility | 1.55× | ||
| 14 | Samsung | Technology & Electronics | 1.54× | ||
| 15 | Nissan | Cars & Mobility | 1.54× | ||
| 16 | Carpentry | Home & Garden | 1.53× | ||
| 17 | Iberia (airline) | Travel & Leisure | 1.53× | ||
| 18 | WebMotors | Cars & Mobility | 1.52× | ||
| 19 | Hyundai | Cars & Mobility | 1.52× | ||
| 20 | Toyota Corolla | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.30× | |
| Convenience Orientation | PREMIUM | 1.25× | |
| Individualism | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Urban Lifestyle | OPEN | 0.84× | |
| Design Affinity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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